1905 Film News Recently, at the signing ceremony of the Beijing market at the 10th Beijing International Film Festival, the producer of the film "There is Her in the World" signed a strategic partnership with "Harper's Bazaar" to jointly develop the series of "There is Her in the World". IP. As the industry's heavyweight female-themed IP theater film, "The World Has Her" will invite more partners from inside and outside the industry to build a "her universe".
"Her Movies" takes all men and women to become the hard currency of the era
Some people say that history should be written by three kinds of people to be comprehensive and true: one is the winner, the other is the loser, and the other is a woman. The perspective and sensitivity of women are more capable. Reflect the true and delicate reality, as well as romantic and compassionate emotions.
Recently, the blockbuster movie "The World Has Her" officially announced the director lineup. Four star directors Zhang Aijia, Li Shaohong, Chen Chong, and Yu Feihong gathered together. Four goddess directors and four female stories taking place in 2020 form one. This film is a milestone in the collective voice of the first female filmmakers in the Chinese film industry. The assembly process of
chief producer and chief producer Dong Wenjie, producer Sha Xiaoli, Jin Baoyan, and the four female directors Zhang Aijia, Li Shaohong, Chen Chong and Yu Feihong, was originally a vivid manifestation of female power and female friendship. They have a common goal, eager to speak up for women, try to resonate with more audiences, and convey the commonality that is more in line with the current female values. This is undoubtedly a legendary story in this era.
In recent years, the popularity of women's topics has made people understand that women's topics are the "hard currency" of this era, and can take all of them regardless of gender. It can be said that the four stories in "The World Has Her" are close to everyone in real life, and they are of great significance in caring for reality. Although the protagonist of the story is the leading heroine, the family or social relationships with which they are linked are rich and diverse. The texture and emotional tone of the story convey the power of love and healing.
"Her Universe" is fully opened. Female theme IP continues to work hard.
The cinema movie "There is Her in the World" is the opening work of "Her Universe". According to Dong Wenjie, the chief producer and chief producer of the film, behind "The World Has Her" is the conception of a grand story: focusing on female subjects, creating a "her universe", without being restricted by time, space, or theme, and continuing to do this IP , Whether it is a theater movie or a drama series, at least one female-themed work can come out every year. At the same time, unite "her power" and "her brand" to expand the connotation and extension of "her universe" from film and television content to brand economy.
Dong Wenjie said in an interview: "The reason why this movie is called "There is Her in the World" is that she hopes that she is a very broad extension and can continue to grow as a female subject IP, representing the endless power of women. At the same time, we hope that Provide a stage for female content creators, a stage that allows them to bloom their talents and create better and better female-themed film and television works."
