2020 is destined to be extraordinary!
For the Chinese liquor industry, the "epidemic" is accelerating the differentiation of the industry, and the industry's prediction that "the second quarter is expected to become an industry watershed" is being verified.
Recently, some professionals sorted out and studied the "Second Quarterly Report" of the Lujiu camp. In the anticipated "downturn", they found that a liquor company actually handed in a "remarkable" answer sheet— —This liquor company is located in the "Ji-Lu Junction" Gu Beichun Group.
According to publicly disclosed information, as of the end of July 2020, Gu Beichun’s "liquor segment" has realized cash collections, an increase of 10% over the same period last year, and the volume of billing shipments has increased by 6%, and the average selling price of products sold corresponds to that improve. A careful person from
also found that this report card of Gu Beichun Liquor Industry, the contribution rate of "Gu Beichun White Edition" and "Jiaoxiang Gubei Yuan White Edition", totaled more than 40%. According to media reports, the 46-degree Jiangxiang Gubei Yuan White Edition has achieved an astonishing annual sales growth of 110% in recent years. It has become a successful "Northern Style Jiangzong" business case and has continuously aroused media "hot fry". Why is
the "white sauce-flavored ancient shellfish"? At this time, what did the Gu Beichun wine industry, which is flying against the trend, catch? What happened?
Southern wine is brewed in the north, and the sauce-flavor love
spanning 1800 kilometers is well known. At present, Gu Beichun Liquor is the only famous wine company in Jiangbei that "maotai is from Maotai and Wuliangye ". Therefore, it is also said that Gu Beichun is a "Four Brands" enterprise with "the most quality, the most story, the most history and the most culture". Two thick
sauces, each with a scent.
In fact, many things in China are both coincidental and destined.
Today, "Jiaoxiang Gubei Yuanbai Edition" can redefine "China's high-value light bottle wine" at the price of 400 yuan, which has attracted the attention of the whole industry and created a vivid and vivid "Northern Sauce Sect". "The business case starts with the 37-year "indissoluble relationship" of two famous wineries in Maotai Town in Guizhou Province and the old town in Shandong Province, two ancient wine-making towns spanning half of China, one south and one north.
Moutai Town, deep in the south bank of the Chishui River in the Yangtze River system, gave birth to a great winery in the town- Moutai Distillery . The sauce-flavored liquor produced by this factory is loved by the leaders of the country and is well-known. As the "national wine".
Old town, located in the North China Plain, the north bank of the Yellow River, and the east bank of the Beijing-Hangzhou Grand Canal. It is an ancient town with a long history and culture and an important business center. The Wucheng County Party Committee and County Government of Shandong Province were once in the old town. The old and long-established brewery—Laocheng Distillery (Note: The old site of the ancient Beichun wine industry has been protected). The “Gu Beichun” brand liquor produced by this factory is sold well in “Beijing, Tianjin, Hebei, Lu" area.
Two ancient towns and two ancient wineries are located on two ancient rivers with a geographical location spanning 1,800 kilometers. What kind of "coincidence" and "indissoluble love" come together? And excellently completed the immortal masterpiece of "Southern Wine and North Brewing"-"Soy Sauce Gubei Yuan"? The story of
will start from 1983, or even earlier...
In that year, the Wucheng Distillery (Old Town Distillery) was stationed in the old town. Zhang Ziwen, then the party branch secretary, was the first time for Wucheng Distillery. The leader of the rise of entrepreneurship, under his leadership, in 1978, the master brewer Ma Shaoxing successfully developed the pure grain liquor Gu Beichun, which has ended the history of the Wucheng Distillery's single production of dried melon wine and brought Gu Beichun into the market. The demand exceeds supply, and there is a hard-to-sell bottle.
However, Zhang Ziwen was not satisfied with the results in front of him, but wondered how this small northern city could also produce a bottle of "Moutai" that was famous in the country but was hard to find.
's dream of spanning 1,800 kilometers, the more you think about it, the deeper it takes root, and it really complies with the phrase "I will never forget, there must be an echo".
One day, Zhang Ziwen’s old friend Shi Yonglan came to the factory to have a drink. The two chatted and talked about "Can we make northern Maotai?" Shi Yonglan suddenly slapped his thigh and said, "Old man, ThisThere is no way for things..."
It turned out that Shi Yonglan had an old leader-Fu Ainong, a native of Ningjin, Dezhou, who was loyal and benevolent and had a heart for his homeland and nostalgia. He happened to be vice governor of Guizhou in charge of industry. After Shi Yonglan reported to Fu Ainong about the changes in her hometown, the development of Ningjin, the story of Wucheng Winery, and Zhang Ziwen's plans and determination, Governor Fu, who was deeply affectionate in the homeland and lingering homesickness, was deeply moved and immediately found the Maotai Winery at that time. The director Ji Keliang explained his intentions and asked him to support the development of his hometown enterprise.
Ji Keliang is also a man of benevolence and righteousness. He said: By coincidence, our technical section chief, Mr. Du Anmin, has just retired at home, so let me Write a letter, you go to his house to find him...
is also from this letter, the love between Gu Beichun and Maotai, who spans half of China, is connected. Du Anmin took the letter and went to Wucheng, Shandong, Gu Beichun The trial brewing of "Northern Moutai-Jiangxiang Ancient Beiyuan" kicked off.
Beizong of Jiangxi Sauce, sticking to the 37-year mission legend
Du Anmin came to the old town-the old town, a thousand-year-old town on the north bank of the Yellow River and the Beijing-Hangzhou Grand Canal. He wandered around in the Wucheng winery, insight into the details, and after more than ten days of contemplation, he slowly gave Zhang Ziwen the reassurance of "it is not easy, but it can be done".
Du Anmin is "Lao Xiangxiang" "Artist" knows the extremely complex and rigorous production process of Maotai-flavor liquor. He wakes up early in the morning and goes to bed at night. He must do everything by himself and teach by example. Later, he compiled his own textbooks, demonstrated by the cellar, and taught the theory after work.
It took nearly two years of hard work, research and development of public relations, and trial and error, and finally realized the "first round of wine." Looking at the "child" who fell to the ground, Du Anmin and Zhang Ziwen looked at each other, with a lot of emotion and said. In one sentence: "This is our governor Fu’s hometown feelings, Ji Factory Director’s teacher-student feelings, Du Anmin’s indomitable feelings, Zhang Ziwen’s true temperament. A drop of sauce-flavored wine".
Checking historical data shows that the first bottle of sauce wine in Wucheng Winery was named "Gu Bei Mao" (Note: This name was changed from "Dongyang Good Wine" and later renamed "Gu Bei Yuan"). What people did not expect was that the wine also won the "Gold Medal Award" at the National "First Food Expo".
Actually, look at the popularity of today's "Jian Xiang Gu Bei Yuan White Edition" , When people push a cup on the wine table to change, few people can think that this is a "very story, very sentimental" brand, it is hard to come by.
is the least known, from In July 1984, the first round of "the first round of wine production" was successful. By 1994, the "Gubeiyuan sauce fragrant craft" was completely finalized. Du Anmin set up camp in Wucheng and lived there for ten years. Under the conditions at the time, ten years, What a difficult process!
For ten years, for the characteristics and finalization of the brewing process of Gubeiyuan, Du Anmin was so busy that he could not even go back to his children’s wedding, and focused on researching, reforming, and cultivating newcomers. In the ten years of 1z
, Du Anmin has worked hard to improve the brewing and blending technology of Gu Beiyuan, the "Jiaoxiang Beizong" liquor, so that it has the typical style of Maotai-flavor liquor, and overcomes the difference in climate conditions and consumption between North and South. Different taste requirements have cultivated a group of technical talents for the brewing and blending of sauce-flavored wine. Not only achieved the glorious achievements of Gu Beiyuan, but also forged a deep friendship with the people of Gu Beichun.
Kung fu pays off. Under Du Anmin's precepts and deeds, the young technical talent he carefully cultivated-Wu Zhaozheng, is now a national liquor master. In 2005, the "Luzhou-flavor Gubeichun", which he led a team, won the first place in the evaluation of the national Luzhou-flavor liquor quality survey. In 2010, the new sauce-flavored product "Guoyun" developed by him was rated as "Model Product of Chinese Liquor Technology Innovation"; in 2015, he was awarded the title of "Chinese Liquor Master", which is only 42 in the country .
A master’s complex of "Southern Wine and North Brewing", a wine man’s dream of "Wucheng Moutai", the origin of a bottle of "Northern Soy Sauce"... 37 years of achievements are not just a bottle of "famous" "The sauce-flavored wine" is a legend in the world with a unique heart.
In 2017, Ji Keliang, the former chairman of Moutai Distillery, came to the Gu Beichun Group. After tasting the sauce-flavored Gu Beiyuan, he repeatedly said with emotion: "I once said that Moutai cannot be made after leaving Moutai Town.To Texas in the north, you have achieved such a good quality sauce and wine! not easy! Persevering for 34 years is even more remarkable! I’m late.” Apart from sighing at
, Ji Keliang also gave Gubeiyuan sauce-flavored white wine “slight yellow and transparent, outstanding sauce, elegant and delicate, full-bodied, elegant and comfortable taste, strong aging aroma, long aftertaste It is highly appraised as "the empty cup will last for a long time", and the inscription "Southern wine is brewed in the north, the sauce is inherited". This is the greatest affirmation of the Gubeichun wine industry's "Maoxiang brewing", and it is also a good "sauce" for the future. The powerful spur of "Xianggu Beiyuan".
[Conclusion]
This is the "most story" "Chinese high-value light bottle wine"
Ma Yong, secretary general of China Food Industry Association, once said a sentence in "Lu Wine "Shandong is not short of good wine, but it lacks good wine stories that move people's hearts". This is exactly the case. There are so many brands in the Chinese liquor industry, but there are "real legendary stories that move people's hearts". Not much, the sauce-flavored ancient shellfish is one of them.
A bottle of wine, from birth, to survival, to popularity, walked 37 spring and autumn, spanning 1,800 kilometers, from the banks of the Chishui River of the Yangtze River to the banks of the Yellow River Grand Canal. Connecting the four ancient rivers, creating the wine relationship between the two provinces, the south wine is brewed in the north, and the wine is outstanding. This kind of scientific research story, the sauce-flavored ancient shell is a connoisseur.
A bottle of wine, for many years, it does not need a gorgeous outer packaging, but uses "light "Bottle shows people", but at a price of 200 yuan, it has continued to lead the industry for 20 years. Such a story, Jiangxiang Gu Beiyuan is a legend. A bottle of
wine, named "Maoxiang White Edition", from November 2018 Since the beginning of the month, the high-profile layout of the terminal price band of 400 yuan, created a "precedent in the medium (46 degrees) sauce flavor", redefining the "Chinese high-value light bottle wine" in one fell swoop, causing a sensation inside and outside the industry, and set off The widely discussed phenomenon of "Gu Beichun double white version". Such a story, Jiangxiang Gu Beiyuan is a master.
has a touching story, not necessarily a master, but a master must have a touching story-this is today's sauce The reason why "Xiang Gu Bei Yuan White Edition" (including "Fragrant Gu Bei Chun White Edition") has been constantly circulated inside and outside the industry.
