Author | City boundary Edited by Huayu
| Old cat
According to foreign media reports, "Mulan" starring Liu Yifei will abandon its release in North American theaters and will instead be shown on the Disney+ streaming platform on the 4th. . In terms of the price of
, in addition to the $29.99 (approximately 209 yuan) viewing fee, a membership subscription fee of $6.99 is also required. That is, the cost for users to watch a piece of "Mulan" reaches 37 dollars (about 257 yuan).
This will be Disney's first attempt to sell content on Disney+, which will introduce additional paid content on top of a membership fee of $6.99.
It is understood that in addition to North America, the premieres of streaming media are New Zealand, Australia and some Western European countries. At the same time, the movie will also be shown in areas where there is no Disney service but theaters remain open. The release of
"Mulan" can be described as a tedious fate. It was originally scheduled to be released in theaters in mid-March, but the schedule was changed afterwards due to the epidemic.
Not long ago, Disney released its fiscal 2020 third-quarter financial report. Affected by the epidemic, its revenue for the quarter was US$11.779 billion, a year-on-year decrease of 41.8%. The net loss reached US$4.72 billion. The net profit of the same period last year was 1.43 billion. Dollar.
Among them, media network revenue was US$6.56 billion, down 2% year-on-year; revenue from parks, experience, and products business fell 85% year-on-year to US$983 million; theater entertainment revenue fell 55% to US$1.74 billion; direct-to-consumer and international businesses Revenue rose 2% year-on-year to 3.97 billion US dollars. The
financial report shows that Disney’s current streaming services, including Disney+, Hulu and ESPN+, have paid 100 million subscribers, and more than half of them are from Disney+.
Disney originally planned to increase Disney+’s paid subscribers to 60-90 million by 2024, and during the Disney earnings conference call, Disney CEO Bob Chapek announced that it will end August 4 , Disney+ has 60.5 million paying users, which is equivalent to completing the target four years in advance.
It is understood that the service has been online for less than one year, which shows the attractiveness of the streaming platform to users.
However, Bob Chabbock stated that the reason why Mulan uses the streaming platform Disney+ to meet with the audience is because "now we can't go to the theater". This is just a single case and does not mean that Disney wants to change the traditional window of the movie. period.
Although the North American theaters are hopeless, domestic audiences can look forward to seeing this film in theaters.
On July 16, the National Film Administration of China announced that cinemas in low-risk areas could reopen on July 20, and some theaters in Beijing also opened on July 24.
Judging from the box office performance, according to Maoyan APP data, the day before the closure of theaters nationwide (January 23), the national single-day box office was 25.65 million yuan. On July 25, the first Saturday after the theater resumed work, the national single The daily box office exceeded 30 million yuan, surpassing the box office performance of the day before the theater closed.
This means that whether the film can be shown in theaters or the box office is available, the release of "Mulan" in domestic theaters is worth looking forward to. According to the data of Maoyan Professional Edition, "Mulan" currently has 45,000 people who want to watch it.
