IQIYI's "My Motherland and Me" content concept and special edition MV sparked heated discussions on social media

Since the launch of the first Chinese youth creativity observation program "Me and My Motherland", self-made by iQIYI, with its innovative program format and realistic content ideas, it has been widely discussed on social media. After the latest issue of "My Country and Me" was aired, it ranked second on the hourly list of Weibo Variety Shows. The topic program of the same name, My Country and Me, has read hundreds of millions and received discussions from over 700,000 users. Previously, iQiyi synthesized the short videos of hundreds of stars blessing the motherland in a matrix form, and launched "My Motherland and Me"-a special edition MV of "Hundred Stars Qi He". Once released, it set off a confession of the motherland on social media. The boom, official Weibo topics have been viewed 60.4 million, and the MV has received more than 3 million views on Weibo, and successively received Xinhuanet, Guangming.com, Outlook Weekly, Future Net, Dahe News, headlines, cover news, and China Supported by a large number of reports from many authoritative media such as www.net.cn.

iQiyi's "My Motherland and Me" presents a multifaceted China with the lens and perspective of the current youth, allowing the audience to feel the changes of the motherland in different dimensions over the years in the details of life, and at the same time let the public see the new contemporary youth With a vigorous and positive attitude, exerting their own strength and actively devoting themselves to the development and construction of the motherland in their own way, they have truly achieved "a young China that cannot be seen from the perspective of young people." In the latest episode of the program, the four creative short films presented to the audience by "My Motherland and Me" showcased China's development in public welfare, technology, diplomacy, and animation. Among them, the short film "Guangming Cinema" records the volunteers of Communication University of China making accessible films for the visually impaired, and is determined to allow more visually impaired people in China to experience the charm of movies, showing contemporary youth's care for disadvantaged groups . The

short film "Hearing China" recalls the history of the development of New China through modern music remix, collecting the representative voices of New China in a specific period after the founding of New China, from the founding ceremony to the return of Hong Kong, from the successful Olympic bid to the opening of the Hong Kong-Zhuhai-Macao Bridge. The appearance of New China in different periods of development has inspired users to admire and respect the rapid development since the 70th anniversary of the founding of New China. The

short film "Growth" edits together fragments of Chinese classic original cartoons such as "A Harassment in Heaven", "Brother Calabash", "Baolian Lantern", "Journey to the West", etc., to pay tribute to the persistence and dedication of generations of Chinese animators , Show the iterative upgrade and development potential of Chinese animation technology in the interweaving of images. The

short film "Ten Thousand Kilometers of Love" presents a pop-up performance of the "Me and My Motherland" band brought by Chinese teenagers on the streets of Melbourne. Through interviews with foreigners, they change from "very smart" to " Wisdom", feeling the changes in Chinese people’s perception of foreigners in words.

In addition, "My Motherland and Me" also give full play to the advantages of platform technology innovation. Through the self-developed ZoomAI video enhancement technology, iQiyi extended the program based on the "Growth" short film and was developed by Shanghai Art Film Studio 1988 The ink-and-wash animation film "Landscape" produced in 1999 has been intelligently restored to remove the noise and scratches in the video screen, and the image quality has been enhanced to make the colors fuller and brighter. At the same time, the resolution of "Landscape" is changed from 720P is upgraded to 1080P.

"My Motherland and Me" will be launched on time every Saturday at 8 pm, and more creative short films on different themes will be presented to users in upcoming programs, including "Ordinary Heroes", which uses rap music MVs to show the spirit of little people , "Three Generations of Goddess Costume Competition", which records the changes in Chinese fashion aesthetics, uses a flash-mob of national style to show young people's love and inheritance of traditional culture and other diverse content such as "Guofengbeauty Boys".

]]>