is "Crouching Tiger, Hidden Dragon" directed by Ang Lee, which won $128 million in one fell swoop and became a box office myth.
The personable knives, lights, swords and shadows, and the oriental culture with harmonious artistic conception have conquered the hearts of audiences all over the world.
Two years later, Zhang Yimou's "Hero" won the North American box office champion for two consecutive weeks, and 's best finally won over 65 million dollars in outstanding results . The "going out" trend of Chinese movies once surprised people.
's same strong oriental artistic conception and elegant and free and easy kung fu scenes made Western audiences slam their palms in admiration.
Later, Jet Li's "Fearless" and Star Master's "Kung Fu", which used Chinese Kung Fu as their selling point, also won tens of millions of dollars at the box office , which won applause for Chinese movies in the West.
For a while, Chinese-language movies seem to be in overseas markets, killing all quarters and taking all the world. According to this trend, "the whole world is speaking Chinese, what we say, let the world listen carefully." It seems that there is no need to just sing songs. Here, becoming a reality is just around the corner... right?
It is a pity that this golden opening story, and the subsequent development of , has deviated from the trajectory that everyone expected.
Chinese film overseas " accident "
came and returned tragically
Milan Kundera once mentioned in "Joke"; people were confused by the prosperous scene and desperately squeezed into the gate of heaven, but when When the door slammed shut, he found himself in purgatory . This makes people feel that history always likes to joke. A scene like
could not be more suitable for the vigorous Chinese film army back then.
Because Chinese-language films have encountered a painful situation of upset at the box office in the following overseas markets.
If you have been a little bit following in recent years, Chinese movies overseasThe performance of , you will find that 's box office is cold, and there are endless reports of , and bad news always follows.
For example, this year's domestic Spring Festival stalls — 's "Wandering Earth", which was highly anticipated, won a box office of 4.6 billion yuan, but after landing on the North American theater, it only reported 5.87 million US dollars .
is not an ideal result relative to the film's level, lineup, investment, and release time.
also last year's mainland box office champion "Operation Red Sea", North America box office also only 154 million US dollars .
In 2018, the mainland box office runner-up "Chinatown Detective 2", 's box office in North America was only 198 million , and this is already the best result of a domestic film in 2018.
There was a 5.68 billion box office "Wolf Warriors 2" that was a huge hit in China the year before last. After entered the North American market, it was released for three days and the box office was less than $200,000 . Received 800 million box office.
Looking at the previous years, the situation may be worse.
sparked a movie-watching boom in China and produced countless classic "Let the Bullets Fly". When entered overseas markets, it could not even find a distributor in the United States. is even more exaggerated in Tribeca, New York. When the film festival was screened, there were audiences who left early...
was a big success in China but encountered Waterloo overseas. The film is definitely not "Let the Bullets Fly". "Tangshan Earthquake" is also counted. In a major tragedy, only earned a nominal box office income of about $60,000 in the United States.
and the lowest box office is "Search", is only $1,067 in 12 days of release....
"Search" American poster
Compared with the sorrowful scene of overseas Chinese movies, the domestic hot pursuit, let Chinese-language movies look more like a "closed door to entertain yourself" .
also inevitably makes people sigh, the crouching tiger is gradually falling asleep, the hero is hard to dream of short.
From "story" to "accident"
Where is the problem? After
sighed, people couldn't help but ask, where was the problem?
Nowadays, overseas seems to be only interested in the Chinese film market, but they are often distracted by Chinese movies. Chinese movies have not found a suitable language to communicate with the world film industry in recent years.
Before we explore the answers to the questions, let’s take a look at John Berg’s words in "The Way of Watching"- "We never just look at one thing, but the relationship between that thing and us" .
Overseas audiences, represented by the United States, why don’t you watch movies from your own country, but go to the theaters to watch Chinese movies?
Obviously, they go to the cinema and hope to see not the Chinese version of "Reunion", but to watch movies that the American directors can't make- martial arts film and kung fu film .
Until today, the names of Bruce Lee and Jackie Chan are still influential in the West. Martial arts and Kung Fu are also the deepest and most obsessed existence of Chinese screen elements by foreign audiences.
However, over the years, the trend of Chinese-language movies has begun to diversify, and Kung Fu movies have gradually declined, especially narrative and documentary movies such as "Let the Bullets Fly" and "Tangshan Earthquake". The content of is rooted in Chinese history, Cultural , instead of the "kung fu" and "wuxia" that foreigners are familiar with, increases the difficulty of watching movies.
, coupled with natural language barriers and cultural barriers, has made the fate of Chinese-language movies overseas uncertain .
For example, "Tai囧", a hot hit movie in the past few years, although the filming location will be moved overseas, but under the exotic packaging, is still a joke that only the Chinese can understand . Foreign audiences who are not familiar with Chinese culture may not get the laughs and tears of the movie at all. It is even more difficult to resonate.
Besides, in today’s Chinese moviesIn the market, capital risk control makes new directors obsessed with trendy IPs such as "Grave Robber", "Ghost Blowing Lantern", and "Little Era". has forced the construction of ecology through serialization, making the film fandom, bubble, and variety characteristics more obvious. The deterioration of sex and narrative ability has made it more difficult for Chinese-language films to develop abroad. In addition to internal factors,
also has problems with film distribution and marketing. At present, most of the Chinese companies that are engaged in overseas film distribution are small in number and small in scale, and cannot afford to cause too much waves. When
Chinese films are released overseas, it is rare to formulate a publicity strategy tailored to local conditions as when Hollywood films came to the mainland, adding local elements that are familiar to the audience.
In short, still has a long way to go if Chinese films are to succeed in the global market.
Chinese teenagers, can they shake the world this time?
Finally, let’s go back to Xiao Nezha, this Chinese boy from ancient Eastern mythology and infused with the spirit of the times by modern filmmakers, can this time rectify the name of Chinese-language movies and shock the world? Although the answer to
is not clear, there are still traces to follow.
"Nezha" has inherited and expanded the shaping of Chinese traditional cultural elements, as well as the use of Chinese feature films (martial arts, action).
, for example, the scenes of the mountain and rivers jitu make the audience enthusiastic. Although is not a pure martial arts movie, the fighting scenes also have Chinese martial arts design .
At the same time, this is an easy-to-understand Chinese historical story, focusing on the growth process of the rebellious child Nezha. The character image also has an individualistic spirit that is easily accepted and recognized by the audience in the North American market.
Nezha is liked because it tells a story that everyone can resonate with.
young people resist the prejudices of the world, fight against fate, find themselves, rebirth from the ashes, and save the common people.
Who has never had such a dream in childhood?
The real aesthetics of "Nezha" lies in the enthusiasm after seeing everything, not only tells us what things are as they are, but also clearly states that the world has never been willing to run as it is. The most touching thing about the story of
is that it sowns a seed in the heart of everyone who meets it and understands it, just like the phrase "The prejudice of the human heart is a big mountain. Who are you? Only if you say it yourself Forget it."
Countless people who love this story will go to the theater to watch this film over and over again, and treat Xiao Nezha as a kind of biological son who crosses the dimension and time.
Every viewer who has watched "Nezha" has found himself in it, who has the selfless love of his parents, who has been treated hostilely by others, and who desperately wants to prove to the world .
And these can completely cross the barriers of time, space, culture, etc., and cause the same resonance in different countries.
People discuss it, support it, and that little seed quietly blooms one after another.
Now that this flower is about to bloom in a foreign soil, there is really nothing more exciting and gratifying about the possible future direction of a Chinese movie.
"Nezha" tells the story of changing one's fate against the sky, but it reflects the spirit of being born as a human being.
Although life is difficult, it is not worthy of letting you and me surrender, although overseas is far away, it is not worthy of letting Chinese movies sink.
is difficult, we just pass.
is like this time "Nezha" is set overseas-isn't
just another hope that shines with infinite light?
ref:
https://www.jiemian.com/article/2788079.html
http://cul.sohu.com/20160117/n434815146.sqq
zinespXkgl6E&key=&version=17000529&devicetype=iOS12.4&wuid=oDdoCtz-zssjadXGUaxrcTS2ZvAYWeChat backstage reply to the keyword [ discrimination ], read the article "The invisible discrimination of a girl who graduated from Cornell" in China and the United States. .
