long video website began to add code to short videos. On April 2, the "iqiyi Instant Edition" App was officially launched in all channels. The "iQIYI Instant Edition" App (hereinafter referred to as "XiKe") is a comprehensive video community product launched by iQiyi. With "Anytime, Anytime, Wonderful" as the slogan, it brings users massive video viewing, Creative sharing, community interaction and other experiences.
Gong Yu, the founder, director and CEO of iQiyi, introduced in a conference call after the latest quarter’s earnings report that it will be a YouTube-style product at the moment, and the main video playback time is about 7-10 minutes. He believes that the DAU of this type of video in the industry is only about 100 million, but with the continuous strengthening of the deployment of 5G and AI technology, the market potential of similar apps will increase significantly in the next 2-3 years. This is why iQiyi Choose to enter the market to seize market opportunities.
You can see from the instant that the app includes iQIYI’s self-made and copyrighted long video content for movies, variety shows, and animation, as well as wonderful short video content shared by creators, covering entertainment, celebrities, unboxing, games, Funny, knowledge and many other vertical categories. The launch of
also shows the value of strategic synergy between long and short videos. For example, Sui Mo has opened up with the popular "Youth with You 2". In addition to opening up program resources to initiate short video re-creation activities on different themes, all trainees of "Youth with You 2" have also settled on the Sumo App, forming In order to watch the show’s feature film, participate in short video re-creation activities, interact with players and other multi-level experience. The
long video website began to lay out short videos, and the short video website on the other side seemed to start to "long". Recently, Douyin launched hundreds of free movies for users to watch after "囧妈" and "Big Winner". Just enter the "movie" keyword in the search bar of Douyin, and an entry for "Vibrato, please watch blockbuster movies for free" will appear. The movie categories on the thematic page are divided into six categories: "Famous Guide Series", "High Scores of Word of Mouth", "Happy Drama", and "Romantic Love". The film sources are basically domestic classics.
Douyin’s many blockbusters were originally available for viewing on another video platform under Bytedance’s Watermelon Video. The latter’s ambition for long videos has always existed. Not only has a large number of film and television resources been launched, but also many self-made films have been launched before Variety show. In this way, long and short video platforms may enter the other side's field aggressively in the future and usher in a new round of competition.
: Southern Metropolis reporter Xu Bingqian
