American Trading Company ID: NewMSS
focuses on new retail beauty. More cutting-edge, more rational, and deeper industry content, all in the American business.
SaSa Sa Sa International
From January to March, the same store sales of Sa Sa International in Hong Kong and Macau plummeted by 10.8%, and sales fell by 8.4% to HK$1.7283 billion. During the reporting period, the group's overall turnover fell 7.2% to HK$2.0564 billion. Statistics show that the growth rate of visitors to Hong Kong in February dropped sharply from 27.2% in January to 5.8%, of which the growth rate of mainland visitors was as low as 3.7%.
Comment: The fourth quarter results released by Sa Sa International were worse than the lunar year.
The Body Shop
The Body Shop originated in the United Kingdom and has a history of decades. Although its footprints are in many countries around the world, Europe is still an important market for it. Due to the uncertainty of Brexit, The Body Shop decided to move part of its business from the UK to Germany and opened a new distribution center to deal with Brexit.
Comments: The Body Shop has taken measures to deal with the risk of Brexit. According to the Swedish media, Foreo AB, which also uses Vibration Technology, has doubled its sales every year in the past five years. In 2018, sales have approached 10 billion Swedish kronor (about 1.08 billion US dollars, 7.25 billion yuan). Last year on Double 11, the best-selling model LunaMini2 cleansing device created 200 million Swedish kronor (about 145 million yuan) in sales.
Comments: China is the company's largest market.
KIKO
According to interviews with persons from KIKO, a well-known Italian cosmetics manufacturer and seller, KIKO is continuing to develop and launch sustainable product series such as eco-friendly brushes and eco-friendly packaging. As consumers’ awareness of environmental protection increases, the concept of value consumption continues to spread. It also emphasized the necessity of continuous research and development of related products to seize market opportunities.
Comments: KIKO pays attention to the environmental protection and sustainability of its products.
Hexiaoma
After 302 days of operation, the first Suzhou store of Hexiaoma announced the closure of its online channel Taoxianda. The offline stores of Hexiaoma's first store in Suzhou also basically ceased operations. Less than a week after announcing that the in-store merchandise would be sold at a 40% discount, the store shelves were emptied.
Comments: The closure of the first store in Suzhou seems to be an isolated case, but Hexiaoma has common problems.
