zoomed in, and Michael Jordan's back figure gradually became clear. Facing the sun, he was immersed in the joy of winning and the "confrontation" with the management. Then the camera turned and returned to the present. It turned out that everything was Jordan's memory. In this back and forth switch, the audience's thoughts also returned to around the 1990s.
Beijing time this morning, "The Last Dance", which tells the story of Jordan and the Chicago Bulls in the 1997-98 season, began to air on Tencent Sports. , a documentary jointly produced by ESPN and Netflix, has 10 episodes. It will play two consecutive episodes on Tencent Sports every Monday from today until May 18.
Before that season started, everyone on the team knew that it would be the last season of the Bulls Dynasty. NBA Entertainment executive Andy Thompson (Andy Thompson) put forward the idea of following the team, won Jordan, Bulls owner Jerry Reinsdorf (Jerry Reinsdorf) and head coach Phil Jackson (Phil Jackson) Jackson) allowed. The behind-the-scenes video data of
was finally released.
NBA Entertainment followed up with the Bulls throughout the entire process, and it took more than 500 hours of unexposed footage. Basketball commentator Bill Simmons (Bill Simmons) was working for ESPN at the time and was one of the few people who had seen these materials. "Those behind-the-scenes video materials record the real Jordan. We have heard of Jordan who is murderous and yelling at his teammates, but we haven't seen it with our own eyes." Simmons said in The Ringer podcast . The
documentary will also reveal the serious contradictions within the Bulls that season, the Pippen deal, the unruly Rodman, etc., and interviews with former US Presidents Obama and Clinton, former NBA president Stern, and famous American singers. Justin Timberlake (Justin Timberlake) and other big coffee, Kobe also appeared as a special guest to tell the story of him and Jordan.
Jordan's deep involvement is another reason why this documentary has attracted much attention. As a historical NBA star, Jordan has a large number of fans all over the world, and his success and basketball spirit have been repeatedly mentioned by fans. But Jordan also attaches great importance to personal privacy. To see Jordan tell his story in "The Last Dance", audiences have to thank the director Jason Hehir.
Under the focus of the Celtics, Jordan still scored 63 points.
In 1986, when Jordan scored the highest scoring in the NBA playoffs at home to the Boston Celtics, Herschel happened to be there. After NBA Entertainment's follow-up shot of the Bulls was completed, the video data was delayed and the project stalled. In 2017, Herschel met Jordan again at the Manhattan Hotel. Jordan explained why he was reluctant to make a documentary before, "When the audience saw this documentary, I was not sure if they could understand why I was so strict, why I said and did that." Herschel replied: " This is a good opportunity. We have 10 hours to convey the stories you told me to the audience."
In fact, before the "The Last Dance" was released to tell those stories, many people were already looking for their own memories. —— old fans recalled the past time of watching football, and there are also young fans dedicated to discovering the past of Jordan behind the sneakers. Everyone has different feelings and understandings for Jordan, and they also have different needs for content.
Jordan and the Bulls have twice completed three consecutive championships.
And a week before the broadcast of this documentary, Tencent Sports began to review the classic events of Jordan’s career, covering the lore moments of his NCAA period and the classic moments of his career. At the same time, it combines interviews, book reviews and sneaker equipment programs. Interpreting Jordan's career from a perspective, has sent a wave of "memory killing" for both new and old fans.
"The Last Dance" was officially aired, making it easy for viewers to enter the 1990s and basketball time related to Jordan.
In that era, after more than ten years of reform and opening up in China, "market economy" and "integration with international standards" were the most popular slogans. The advancement of communication technology and the popularization of the Internet have not only shortened the distance between people, but also allowed more new things to be quickly spread and accepted by people.
The 1990s also happened to be the beginning of NBA globalization. A story that people always talk about is that in 1989, Stern went to China in person and waited for hours at the door of CCTV before finally signing a broadcast agreement with CCTV. In 1994, the NBA officially began broadcasting on CCTV and began to train its own generation of fans.
Jordan's comeback has attracted much attention.
As for Jordan, the 1990s was the most glorious period of his career. In that ten years, Jordan twice completed three consecutive championships, helped the American Dream Team win the Olympic gold medal, and also caused a sensation after retiring. For the "earliest" NBA fans, Jordan is not only an important reason for their love of basketball and the NBA, but also a spiritual force when they face the various situations in their lives.
In May 2004, Jordan came to China for the first time. From the moment he got off the plane, a large number of fans were waiting wherever Jordan went, hoping to see his idol. Jordan's itinerary originally had an event scheduled to be held at the Dongdan basketball court in Beijing's basketball holy land. On that day, enthusiastic fans surrounded the basketball court, and many people climbed onto the fence. The event was eventually cancelled out of safety considerations. But this also reflects the enthusiasm of Chinese fans and Jordan's influence.
Before and after the premiere of "The Last Dance", Rilakkuma Sports interviewed 23 CEOs. They have all witnessed Jordan's glorious period. After stepping onto the job and changing their status, they looked back at Jordan and the Bulls in the 1990s. How would they feel?
1. Mao Daqing, the founder and chairman of Youke Workshop and Sharing World,
, Jordan is the greatest basketball player in history. His career performance has made basketball popular all over the world. The vast majority of children born in the 70s and 80s in China fell in love with the sport after watching Jordan's games.
Jordan is also a set of realistic MBA courses that many sports stars must study when switching roles in the workplace. Compared with the sports career that Jordan could not replicate, his professional management awareness and business quality are more universally significant and worthy of serious study by all entrepreneurs and entrepreneurs.
I heard that this documentary faithfully restored many undisclosed real images of him in the last season of the Bulls, including many details of conflicts and conflicts between him and his teammates and coaches, which I look forward to seeing very much. In all previous reports, there are many rumors about the legendary Bulls team in the 1997-98 season, which may be confirmed in this documentary. I am looking forward to returning to the year through this documentary and once again enjoying the highlights of Jordan that cannot be replicated.
2. Cheng Hang, founder and CEO of Hupu Sports
Jordan means perfect state, which exists in mythology, which I cannot reach. He is a "realistic fairy tale" to me.
I have searched his video materials since I was a child, and I am curious about what else I haven't seen.
3. Qi Dong, managing director of MLB China
When I first arrived in the United States, I was still a "magic" Johnson and Larry Bird in the era of the Lakers and Celtics duo of hegemony. "The whole process of growing into the "God of Basketball". Even if you are not a fan of the Chicago Bulls, or even a basketball fan, you can hardly ignore the name "Jordan". With his own strength, he has enhanced the global influence of the sport of "basketball", and has also made the word "Jordan" a totem of sports, popular culture, and commercial value.
is even more impressive. After he led the Bulls to achieve the "three consecutive championships" for the first time, Jordan challenged the professional baseball field as a "newcomer" and joined the MLB Chicago White Sox in the 1994 season. The minor league team-the Birmingham Baron. Judging from baseball data alone, his season performance may not be eye-catching. However, Jordan’s greatness lies in his ability to “sell the gods” on the basketball court and dare to zero his previous achievements. He picked up the bat again after high school and challenged himself in a brand new “battlefield”. Action interprets what he said, "I can accept failure, everyone failsat something. But I can&x27;t accept not trying".
hopes to use Jordan’s documentary to encourage more young people, no matter what sport you are in, dare to play and challenge yourself, you can create your own legend and achieve more My great self.
4. Zhao Xianglin, President of Beijing Aozhong Sports
In 2004, I was the person in charge of the Nike High School League project. The National Finals that summer ushered in Jordan’s historic visit to China, and he also went to watch the game. And participated in the awards ceremony. I saw him walking oncoming in the passage of the Workers’ Gymnasium, with a compelling aura. The aura was very strong and I felt very shocked. Later, when the awards were given, I personally handed him the microphone in the venue. , My tears were about to fall, that was the happiest moment for a sports fan! At that time, some big brother fans who were much older than me also rushed to get tickets to see Jordan. Everyone was extremely excited. .
For fans born in the 60s, 70s, and 80s, Jordan is the god of basketball, the embodiment of sportsmanship and competitive spirit. For me, Jordan means pursuing the extreme, taking on heavy responsibilities, and never giving up the pursuit of perfection. And made it by himself. Jordan is the ultimate idol on the sports field, making opponents desperate and making fans crazy.
hopes that this film can bring us back to Jordan’s embarrassing historical moments, and it’s best to see some we haven’t seen before. "Rare shots." Of course, documentaries are sometimes higher, telling us what makes greatness and legend.
5. Li Hongliang, vice president of contemporary Mingcheng Sports Group and CEO of Hanwei Sports
I have met Jordan twice, respectively. It was at the 2006 Houston All-Star Game and the 2009 New Orleans All-Star Game. Houston was watching him sitting in the first row chatting and laughing from a distance in the stands, and New Orleans happened to live in the same hotel the other day. O’Neill’s agent, Chris, and I had coffee in the lobby, and then Jordan also came and met under Chris’ introduction. I said I belonged to the Chinese brand Li Ning, and Jordan said he knew our founder was an Olympic champion. I I also said that when he went to Beijing Dongdan in 2004, my colleague and I waited for a long time with the railings. He said he was sorry.
Jordan means basketball to me, the god of basketball, I’m in college. There are his posters on the walls of his dormitory. I look forward to this documentary to tell more stories other than basketball, so that everyone can understand God’s heart and the side that is close to ordinary people, and use sportsmanship to inspire ordinary people to keep moving forward.
6. Jiang Nanlaimei China CEO
My impression of Jordan is that I was chatting about Jordan’s green years on the upper and lower bunks in the girls’ dormitory on Fudan campus. In retrospect, it turned out to be the last century. After Jordan retired, I bought a complete set of Jordan’s game album DVD and archived it. The glory of no one after him. The last time I saw It was at Kobe's funeral when Jordan arrived. He saw tears in the corner of his eyes.
Jordan is the spiritual leader of several generations, making sports a language of communication between countries and races. Jordan allows sports stars to exist as real IPs, textbook-like personal branding, and endorsement brands complement each other and shine.
I am looking forward to seeing the real Jordan behind the scenes in this documentary, to see how Jordan, who does not take off, faces setbacks and difficulties, and shows the ups and downs of the heroic journey.
7. Wang Feng, founder of Guangzhuguan
My biggest impression of Jordan is that basketball can still be played like this?
Specializes in the art industry. Watching Jordan, I feel that playing basketball can last a lifetime and can positively motivate young people. I was also inspired by this to work in two industries, one is print advertising and the other is fitness. Both of these have been working for more than 10 years, and focusing on a certain field is the biggest inspiration for me.
8. Liang Feng, the founder and CEO of Yue Running Circle
When I first played, it was Jordan's first retirement. At that time, the impression of him remained in various sci-fi performances, changing hands, taking off from the free throw line, and winning three consecutive championships. When he came back for the second time, his back jumper was picturesque, coupled with the league record-breaking winning streak, at that time I really knew Michael Jordan.
actually thinks he is great, he should shine with the starsTimes have a relationship-Barkley, Ewing, Drexler, Sean Kemp, Karl Malone, heroes need more heroes to set off, the rise of the king lies in defeating all heroes, victory is sufficient Precious and worth remembering. A commercialized professional league needs heroes and the power of passing on to attract young people, so Kobe, James and Curry are available. But Jordan has only one.
When the movie trailer showed that stalwart figure, I was still excited. I particularly want to know two details. The first was Jordan's diarrhea, and then collapsed in Pippen's arms. What happened before that? How did he overcome this difficulty and participate in the competition. The second is whether Jordan pushed Russell in the end. Russell was swayed to set off the crowning lore of Joe, and I especially wonder if he will respond to this ball.
9. Lin Shao, the founder and CEO of Ten Point Reading,
, had an impression of Jordan in the past few years. It was when I was studying, I watched his games and felt his charm. In the basketball field, he is always the No. 1 in my mind, even if there are Kobe and James behind. The most recent impression of him is that he burst into tears at the Kobe memorial service, recalling his relationship with Kobe. At that time, I was more able to feel that Jordan is a true temperament person. He is a basketball god on the court. He is very charming off the court and can become a big brother of Kobe's good friends.
used to have more impressions of him in public places, competitions, speeches, etc. This time I would like to know what kind of person he is in private, what kind of life he has, what hobbies he has, and how he gets along with his family and friends , How did he live away from the stadium.
10. Tong Jian, champion of World Figure Skating Championships and founder of Beijing Yixiang Ice and Snow,
Jordan, can be famous in his own industry, let more people know his story, and have a profound impact on sports, especially the Chinese sports industry, and also change many people's attitudes towards sports. Wrong impression. Jordan himself is more humorous. He is serious and confident. This is my impression of Jordan. The greater significance of his success to us lies in leading the era to have greater development. This greater development is the continuous marketization and professionalization of sports, so that more people can strengthen their bodies and get exercise. Some of the strengths of
sports are superficial and some are deep-seated. I hope that Jordan's documentary can give an inspiration to the critical period of China's sports reform.
11. Wang Liping Olympic champion and CEO of Legend of Kings Sports
Jordan is the greatest player, always No. 23. My father and lover are both basketball fans. Influenced by them, I also go to the NBA, paying attention to Jordan's superb skills and spirit of not giving up. For each of us, Jordan is a great player and role model. But talent is only one aspect, acquired hard work is one reason why he reached the peak. He has a motto that motivates me a lot. I am also an athlete, so I feel the same-I can accept failure, but I will never accept giving up.
Jordan also motivates my current entrepreneurship. I have experienced a lot of entrepreneurship and it is not all smooth sailing. I will use him as a role model to motivate myself.
12. Jin Xing, founder and CEO of Oriental Daystar
I first watched basketball by watching the CCTV broadcast. I watched the scene of Jordan jumping and dunking from the free throw line, which inspired my love for basketball. Since then, I have liked basketball and watching the NBA, and I have been watching Jordan's games. In my mind, Jordan is a perfect man, a perfect god for my youth, regardless of appearance, football skills, etc.
Jordan means dream, pursuit of excellence and will to me. I have a basketball dream because of the dunk that shocked me. The feeling of flying is so wonderful. It makes me yearn for CBA and NBA. Including his spirit of not giving up the last time he retired and returned, it has a great influence on my entrepreneurship and hobbies, and I am where I am today. I feel from him that victory is not based on talent, skill, or luck, but on "will." His will is the strongest, he can't stand imperfection, and he doesn't accept failure. This kind of will has been spurring me, whether it is hobby or work, it has inspired me.
has watched Jordan since he was a child, and he has watched a lot of big and small stories. I look forward to this film to show Jordan from different angles. We know that people are definitely not perfect. I want to see a more three-dimensional Jordan, whether he does better in different roles such as father, husband, boss, etc.
13.Yang Yi Yang Yi Kanqiu founder and CEO
documentary is still quite anticipated, and Tencent's packaging and subtitles are also in place today. However, the first two episodes have not seen the behind-the-scenes content that I expected, such as locker room stories, conflicts, etc. I hope that there will be more unique and exciting details later, and some I don't know.
14. Congratulations to the founder and CEO of One Season Fitness,
, Jordan is a real king and a phenomenal presence in the sports world. Sports performance and commercial value cannot be copied.
Jordan is the idol of our generation. I started watching football in junior high, just in time for the last few years of Jordan's career, and since then I like the NBA. From Jordan’s retirement to his comeback in Washington, I put Jordan posters all over the wall in my home. I also bought a pair of AJ 13s to save money without having lunch for more than a month. I will collect every issue of "Basketball" magazine and "Sports Weekly". The moment when a basketball newspaper was circulated among the boys in the class is also a fond memory of my school days.
hopes that this documentary can restore Jordan's true story, and let us return to the passionate age of basketball obsessed with basketball. We also look forward to Mr. Joe coming to China again for the film.
15. Zeng Xiang Founder of Shape
I know that Jordan is a legend in the basketball world, and there are related basketball brands.
For Jordan's documentary, he certainly still hopes to be inspirational, revealing how he got to the top of the basketball world and how he got to today step by step.
16. Zhang Qing, founder and CEO of Beijing Key Way
Jordan not only possesses incredible skills, but is also a great leader with extraordinary dominance on and off the court. To me, Jordan is a symbol, a symbol of ability, responsibility and confidence.
I have two expectations for this film. One is whether it can show more important details, and the other is to see what old people including "Zen Master" Phil Jackson would say to him. I also want to know what kind of social attention can be drawn to documentaries of sports figures from a technical perspective? What are the points to talk about?
17. Zhang Xiaodie, founder of Luther Fighting
In our time, Jordan is basketball, and basketball is Jordan. If "Sports is religion", then the star is the god in this faith. On the basketball court, in the hearts of the post-80s, there is only one god, and his name is Jordan. We love basketball from talking, chasing matches, and imitating him. I love his lore moment most, which is summed up as "God descends to earth". For us, the film
is to relive an era and dream back to our youthful sports time. For a sports practitioner, celebrities are the best way to drive fans to fall in love with a sport, and it is the most efficient way to create this event IP.
18. Wu Ting, the founder of Guest University
, Jordan is the only basketball player idol in childhood of the generation born in the 1980s. Later, we have O'Neill and Kobe. Later, Chinese players Wang Zhizhi, Battelle and Yao Ming began to enter my field of vision.
, as a leading benchmark figure in history, in basketball, Jordan is Peter Drucker in management, Jack Welch in business, and Alibaba in values. The last time
saw Jordan, it was his speech at the Kobe Memorial. Unexpectedly, the years had left him ruthless fat. The times are far away, but they will never be obliterated.
My only expectation for this documentary is to see all the real Jordan from the beginning to the present.
19. Lin Xiaoyong, the founder and CEO of Woao basketball,
, has impressions of Jordan mostly in high school. When you think of Jordan, you will think of your high school classmates and ball friends, and those who have missed classes and played games are full of memories. For me, Jordan is like a god. No matter how many points are behind in the game, I believe that I can win it back in the end, and he can always do it!
I look forward to learning about the stories behind those unknown games in the 1997-98 season!
20. Wu Shaoyong Youdao basketball founder and CEO
watched the long-awaited The Last Dance (PS Tencent’s production quality is very high) today. In my eyes, it is not just the great Jordan and the Bulls led by him. The legendary curtain call is also a result of competitive sports and business managementThe crystallization of the organization, for the CEO of a sports company, is like a case study of business administration while watching.
I can understand the pressure of salary and reconstruction faced by the Bulls boss and CEO, but to manage a team, your core asset is the star. Only with the star can you have the capital to win results, fans, sponsors, and even build your own football. The team culture, the Bulls' management obviously knows this, so at all costs to satisfy the superstar Jordan, but the lack of respect for Pippen's stable and efficient contribution and the value embodied, led to a series of crises. If the management at the time were able to give matching compensation and incentives to outstanding players like the Premier League teams do today, the Bulls dynasty might last longer, and the last dance will fade away a bit of tragic and helplessness.
21. Lin Chenyao,
, CEO of quanzhe sports, Jordan is the god of basketball. My impression of him still stays at the time of playing jazz from 1996 to 1998. In order to watch his game, we all skip class to watch football. Later, when I played CBA myself, I also imitated some of his moves.
22. Liu Xiang, founder and CEO of Shining Point
For people my age, Jordan has always been the god of basketball and has inspired a generation. Therefore, no matter how amazing the performances of James, Curry, and Harden are on the court, how scoring is like getting something, and how personally they make fans scream, in my mind, their position can only be back row. Because of this, I also have more special expectations for Jordan's documentary "The Last Dance".
remember that when Jordan had his second three consecutive championships, I was still attending middle school in the county. The channel to get information was from the paper "Sports Weekly." When we get the newspaper every week, we always peep under the books or test papers when we study in the evening, so my perception of Jordan is more shocked by the reporter's text description and pictures. Unlike now, we can pick up our mobile phones and enjoy Jordan's shocking performance on the court for the first time on Tencent Sports anytime, anywhere.
This time Tencent Sports introduced "The Last Dance" for the first time, and it can be regarded as making up for the shortcomings of that era that can only be on paper. It allows me to perceive the side of this god-like man, and makes Jordan's image in my heart more three-dimensional and complete.
23. Han Mu, the founder and CEO of Lanxiong Sports
, the biggest impression of Jordan is that in 2002, the college cafeteria watched his game together, and boys and girls watched together (mostly boys). The biggest impression of him is that he keeps "trying", retiring, coming back, and trying baseball and other fields. Life is very short. Although many people can't reach Jordan's height, it is cool to constantly break through and try different fields and possibilities.
For this documentary, what I hope to see is not the "halo" left over the years, but the setbacks, hardships and even a few quits.
After watching the first episode, what I feel most is that China's sports industry can also produce many interesting documentaries. With the rapid development of our Internet, there should be many good content about Yao Ming and Liu Xiang. Tencent Sports has accumulated a lot of basketball content in the past. Under the current epidemic, we need such a documentary to "play chicken blood", and we can also think about the future through this review of the past.
Through the foreshadowing of the first two episodes, the 1997-98 season of Jordan and the Bulls ushered in the beginning of the "Last Dance". Before the start of the season, the team went to Paris, France to participate in the warm-up match. The local enthusiastic fans confirmed the attraction of the Bulls and Jordan. But behind the victory, the contradiction between Jordan, Pippen and general manager Jerry Krause (Jerry Krause) became more public. Pippen even publicly asked to trade himself at the beginning of the season. Jordan and the Bulls’ sixth championship was difficult from the beginning. Injuries, internal fighting and other problems began to emerge. How will they respond? These will be revealed in "The Last Dance" next Monday. Whether for Jordan fans or basketball fans, this is a documentary worth watching.
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