Nanjing Deji Plaza-has been named the most profitable shopping center in China for many consecutive years, with annual sales of tens of billions.
Fan Bingbing-China's most popular and profitable female artist, with 11 companies and a net worth of over 3 billion. The intersection of the two
seems to be accidental, but in fact it is inevitable.
1.
"Queen" ascends to the top
Before 2014, the forefront of China's shopping malls had been occupied by Beijing International Trade Center, Shanghai Henglong or Shenzhen Mixc, but this situation was changed by Wu Tiejun. The first phase of
was officially opened on June 26, 2006. It is positioned as a high-end business and complements Nanjing Xinbai and Central Shopping Mall, which is positioned as a middle class. It quickly became famous and became the largest luxury sales center in Nanjing.
In 2006, Fan Bingbing, who had debuted for ten years, was still not involved in luxury goods. Everyone's impression of him, except for the golden lock in "Han Zhu Ge Ge", was the Wu Yue in "Phone". Although the latter won him the Best Actress in the Hundred Flowers Award in 2004, he was "squeezed" by Li Bingbing in the Hundred Flowers Award in 2005. The first phase of
Deji gave Wu Tiejun the sweetness. He then developed the second phase of Deji on May 8, 2012, greatly increasing the proportion of luxury brands, and more than 95% of the first-line luxury brands have settled in. Among them, LV's operating area reaches 400 square meters, second only to Beijing International Trade and Shanghai Henglong.
It was in 2012 that Fan Bingbing had the first public meeting in Deji.
On December 1, 2012, LV Nanjing Deji flagship store was officially opened and Fan Bingbing was invited to attend the ribbon-cutting. Deji Group Chairman Wu Tiejun also attended.
2012 is the year after Fan Bingbing was sealed in the Chinese celebrity circle and fashion industry. After years of accumulation, Fan Bingbing broke out from 2010 to 2012, completing the transformation from an ordinary actor to a superstar.
In January 2010, the Chinese national image film began to be shown on the outdoor big screen of Times Square in New York. Fan Bingbing appeared in a "blue and white porcelain" element dress; in May of the same year, the movie "Sunshine Chongqing" starring Fan Bingbing was shortlisted for the 63rd Cannes International Film Festival competition In the unit, Fan Bingbing's dragon robe appeared, stunning the world.
In 2011, after winning the best actress at the 23rd Tokyo International Film Festival with "Guanyin Mountain", she won the Best Actress Award at the 18th Beijing University Student Film Festival; in October, she served as a judge of the 24th Tokyo International Film Festival .
During the year, Fan Bingbing has appeared in "VOGUE Apparel and Beauty", "Elle World Fashion Garden", "Bazaar", "Jia Ren", "Fashion COSMO", "Zhizu GQ", "Mr. Fashion Esquire" Wait for the cover to complete the cover slam of the top five women's magazines + two men's magazines in one year.
In 2011, Fan Bingbing's crane outfit appeared in Cannes.
In 2012, Fan Bingbing officially became the ambassador of LV China and the first Asian spokesperson for LV Alma series handbags. His position in the luxury goods industry in China was no better; on May 3 of the same year, " Forbes magazine published the list of Chinese celebrities, Fan Bingbing ranked first among female celebrities, and also ranked first among mainland celebrities.
A luxury center, a luxury queen, it is not easy to break the relationship.
two,
"ruthless man" Wu Tiejun
In 2012, Fan Bingbing is already famous all over the world, and Deji is just the first try.
In Fan Bingbing's eyes, this may just be an ordinary visit for the LV platform.
But no one expected that Deji's development momentum was so fast, and Fan Bingbing and Deji have been tied together ever since.
In 2014, D&G sales exceeded Shanghai Henglong, second only to Beijing Xintiandi, and ranked second in China. In 2015, Deji ranked first with a sales of 7.02 billion, becoming the most profitable shopping mall in China (Beijing SKP is not listed). How does
do it?
The public information of Wu Tiejun can’t find any Tongtian background. The information shows that Wu is a 88th graduate of Nanjing No. 9 Middle School. The middle school is also known as the Affiliated Middle School of Southeast University. It is one of the key middle schools in Jiangsu Province and a national model high school. The distance from Changjiang Road, where Nanjing No. 9 Middle School is located, to Deji Square, which is the adjacent street, is only 100About meters.
Wu Tiejun started his career as a clothing agent. According to Tianyancha data, it established Desheng Clothing in 1998 and opened Montagut Crocodile brand stores on Hunan Road and Xinjiekou in Nanjing. Later, he founded Jiangsu Deji Group in October 2000 to engage in real estate business. According to a person familiar with Wu Tiejun, Wu Tiejun is very business savvy. He earned 200 million yuan in real estate shortly after he started real estate. Other projects have also gone smoothly, so he accumulated capital for the development of Deji Plaza.
The place where Deji was originally located was New Times Square, located at the northeast corner of Xinjiekou. Before the establishment of the first phase of Deji in 2006, Bermuda, known as the commercial circle, lost countless businesses. Back then, Wu Tiejun repurchased all the small shops in the first phase of the project with his own efforts, and only then did it become the Nanjing Deji Plaza today.
has to say, this reflects Wu Tiejun's rare foresight and great investment courage. If reflected in the film and television drama, this should be similar to the plot of the entire electrical appliance market under Xiao Yang's inspection in "Big River".
But clever people can also make faint tricks. Deji actually hired a "fortune telling master" Shen Aixu , who was in his early 20s, to put him on the upper floor of his house, named "Picitang" . According to
data, Shen Aixu was born in 1997 in Yancheng City, Jiangsu Province. In 2000, he studied Buddhism and was called the "Little Prodigy of Yancheng". Well, you read that right, , a young man in 1997, started to learn Buddhism at the age of 3...
There are rumors that Fan Bingbing was arrested with the "master" when he spent 2 million to find Shen Aixu for fortune-telling in Deji Building. Go.
This is the second contact between Fan Bingbing and Deji in public.
For the first time, in 2012, the queen reached the top and was a winner in life.
For the second time, in 2018, the beauty of dreams disappeared, and the four things were all empty.
This year Fan Bingbing suddenly found himself beaten back from "Wu Zetian" to "Wu Yue".
Fortunately, there is also the "us" of her boyfriend Li Chen.
But the time has come to 2019, the luxury endorsement is gone, the boyfriend is gone, and the rest of
is just a lot of fancy rumors and speculations.
3.
Conclusion
In 2018, the sales of Deji Plaza reached 10 billion for the first time.
Currently, Deji Phase III is under planning. According to the plan, the plot near Deji will create the most characteristic CBD core area in Nanjing and even the Yangtze River Delta. An air passage corridor will be set up between Deji Phase III and Phase I and Phase II, and the Qingshi Street and Republican buildings will be transformed into art galleries and art galleries. Small exhibition space.
A newer and bigger future is waiting for Deji.
Now, Wu Tiejun has been hidden behind the scenes most of the time, while his younger brother Wu Tiemin walked to the front and served as the legal person of most German-based companies. The era when
belonged to Fan Bingbing has passed. This is the best and the worst. With their shrewdness and ambition, Fan Bingbing has captured the space for unlimited dreams, and the stage is as big as the heart is.
At the same time, because of their greed and ignorance, they fell into the endless nightmare abyss, and they fell as badly as they climbed.
Deji witnessed Fan Bingbing's brilliance and also experienced her fall.
Whether Fan Bingbing will have a deeper connection with Deji in the future, we cannot predict.
I only know that Deji, who is in Nanjing, is really hot this time!
