On January 31, iQiyi and the producer of "Fat Dragon Crossing the River" jointly announced that the action comedy movie "Fat Dragon Crossing the River" originally scheduled to be screened nationwide on February 14 was officially filed in Love on February 1. Qiyi has advanced screening. IQIYI stated that it has quickly reached a consensus on cooperation with the production and distribution teams of "Fat Dragon Crossing the River", and the film will be premiered on iQIYI through the single-point-pay advance screening model.
The movie "Fat Dragon Crossing the River" tells a series of stories that Hong Kong policeman Zhu Fulong (played by Donnie Yen) overeated and turned into a big fat man due to a broken relationship and was ordered to go to Japan to investigate the case. "Fat Dragon Crossing the River" is directed by Kenji Tanigaki, the action director of "Monster Hunt 2", and starring Donnie Yen, Mao Shunjun, Zhou Liqi, and Wang Jing. The film was originally scheduled to be released on Valentine's Day in the Mainland, but the novel coronavirus pneumonia epidemic is severe "Very Chinese New Year", more film consumer demand shifted to online. IQiyi, Tencent Video, and the "Fat Dragon Crossing the River" production team quickly reached a consensus on cooperation, and the film will be released on the platform through a single point of charge advanced screening mode to satisfy users without leaving home Can watch the consumer demand for new movies in theaters.
Not long ago, the movie "囧Mom" starring Xu Zheng was condemned by the industry for choosing to play it for free on an online platform. The film industry of Zhejiang Province, where Hengdian Film and Television is located, issued a statement stating that theaters across the country invested a considerable amount of money for the screening of "囧Mo", and the above-mentioned behavior of "囧Mo" caused heavy losses to theaters nationwide. The statement also hopes that Huanxi Media will stop the Internet premiere of the movie "囧 Ma", otherwise the Zhejiang film industry will subsequently boycott Huanxi Media and the film works produced by Xu Zheng to a certain extent. Many people in the film and television industry confirmed the authenticity of the above statement to the Beijing News. After
, an "emergency request for requesting the competent authority to regulate the film window period" signed and signed by 23 theaters including Wanda Cinemas, multiple theaters of the Dadi Department, Jinyi Cinemas, Poly Wanhe, etc., is in the film and television industry group spread. Its content is somewhat similar to the aforementioned Zhejiang Film Industry Statement, but it also requests the Marketing Department of the State Film Administration to regulate the theater-line movie release window to ensure the theater-line's interests.
Theatrical movie "Fat Dragon Crossing the River" changed its line to be screened ahead of time.
"Fat Dragon Crossing the River" Supervisor Wang Jing said, "At present, the whole country is actively fighting against the new type of pneumonia and encouraging self-isolation. It is not appropriate and should not be shown in theaters in the short term. In order to let the good film meet with the audience as soon as possible, we decided to change to the network premiere, hoping to give everyone a ray of sunshine in the haze." For the film’s subsequent theater online screening plan, the film’s production and distribution team will be based on the new Further arrangements will be made after comprehensive consideration of the pneumonia situation and market environment. Song Jia, general manager of
iQiyi Film Center, said, “We hope that through the online payment advance screening model, we can attract excellent films and meet the needs of users. At the same time, this innovative attempt to pay advance screening is not only aimed at the new type of pneumonia. During the period, we also made model innovations for the sustainable and healthy development of China’s film industry. It took us a very short time to reach the cooperation of "Fat Dragon Crossing the River". We hope to do a good job for users and partners in the film industry through the mode of advanced screening. Long-term service, and work together to meet the current big exams and future market challenges.” The advance screening of
means that users can choose new movies in theaters at a moderate price in the first time window, and film owners can also obtain them through more release channels. More sources of income. This model helps to establish a development model in the film field that "the platform attracts more users through high-quality movies, users pay for high-quality content, and the platform supports movie producers to launch more high-quality movies and acquire more high-quality movies".
Now, "Fat Dragon Crossing the River" will be screened ahead of time on iQiyi. I wonder if it will attract condemnation?
