Sina Finance News The "The Year Ahead Outlook 2020" summit organized by Business Weekly/Chinese Edition was held in Shanghai from December 12 to December 13. Wang Yibing, co-founder and CEO of Bad Monkey Pictures, attended and delivered a speech .
Wang Yibing said that when choosing a director, he will focus more on observation from the perspective of their work.
He talked about that, first of all, director is a technical type of work, and technology is a foundation. The basis of technology can actually be directly presented from his works. The control of film language, the control of actors' performance, the control of art, photography, music, editing, etc. These are all technical issues.
On the other hand, Wang Yibing said that he will also pay attention to the authorship of the director, “because we still think that the film actually needs to be expressed by a certain author. It is not a very simple commercial activity, but an art product and cultural product. So there still needs to be an expression of the author in it," he said.
Regarding the current ecology of the Chinese film industry, Wang Yibing believes that in the current Chinese film environment, the box office seems to be a major criterion for judging the quality of movies. He believes that there is an urgent need to establish an artistic evaluation and professionalism beyond the box office standard. evaluation standard. Wang Yibing said, “When that standard is established, it may give creators and directors more and fairer opportunities to create freely, and then complete their own expression.”
