Every reporter: Chen Qing Every editor: Wen Duo After more than ten days, Bestore (SH603719) was reported to have "false ingredients list" and the latest results have been obtained. Late at night on November 18, Wuhan Dongxihu District Market Supervision and Administration Bureau

reporter: Chen Qing editor: Wen Duo

After more than ten days, Bestore (sh603719) was reported to have "falsified ingredient list" and the latest results were obtained.

Late at night on November 18, Wuhan City Dongxihu District Market Supervision and Administration Bureau reported that the whistleblower reported that "'Cinnamon Nut Lotus Root Noodles', which is suspected of being commissioned by BESTORE, contains cassava ingredients" and "'Hot and Sour Rice Noodles' does not contain sweet potato ingredients." The question does not hold true.

Issues related to cassava and sweet potatoes have been hotly searched for many times in recent years. In September this year, "Northeast Rain Sister" also encountered related issues. How big is the difference between the two?

On November 19, Shi Xiaoliang, a starch analyst at Zhuochuang Information, said in an interview with a reporter from "Daily Economic News" that although cassava starch and sweet potato starch are common starchy food raw materials, they have differences in their sources, processing processes and uses. Obvious difference. Judging from the current mainstream market prices, the price of sweet potato starch is about twice that of cassava starch.

Picture source: WeChat screenshot

Official: The problem reported by the Internet celebrity anti-counterfeiting blogger is not valid

According to media reports such as Jinyang.com, in early November this year, the Internet celebrity anti-counterfeiting blogger "Songge Dahu" released a video saying that some products of Bestore There is "false ingredient list".

The above-mentioned Internet celebrity anti-counterfeiting blogger also reported related issues. On November 4, Wuhan Dongxihu District Market Supervision and Administration Bureau reported that it had opened an investigation into the matter.

More than 10 days later, late at night on November 18, relevant departments issued a notice in response. The

report showed that the bureau inspected BESTORE, organized inquiries, collected relevant certification materials, and conducted investigations into the food processing agreement, the production qualification of the manufacturer, and factory inspection-related materials.

Wuhan Dongxihu District Market Supervision and Administration Bureau reported that after investigation, the product "Cinnamon Nut Lotus Root Powder" involved in the report was produced by Anhui Yanzhifang Food Co., Ltd. (hereinafter referred to as Yanzhifang Company) entrusted by Bestore, and the "acid" involved in the report "Spicy Noodles" are produced by Henan Pinzheng Food Technology Co., Ltd. (hereinafter referred to as Pinzheng Company) entrusted by Bestore.

reported that in response to the whistleblower’s report that cassava ingredients were detected in “cinnamon nut lotus root powder”, according to the reply from the market supervision department where Yanzhifang Company is located: “It was not found that Yanzhifang Company purchased cassava starch or cassava substances, and no cassava ingredients were detected in the product. Tapioca starch or tapioca-like substances were found in the feeding records of 'Cinnamon Nut Lotus Root Flour'."

In addition, in response to the whistleblower’s report that the sweet potato component was not detected in the “Hot and Sour Noodles”, the report showed that according to the inspection report issued by the Henan Food and Salt Industry Inspection Technology Research Institute provided by the market supervision department where Pinzheng Company is located ( No.: no: wt2024001843), the inspection conclusion showed that the batch of products involved contained sweet potato ingredients.

Accordingly, Wuhan Dongxihu District Market Supervision and Administration Bureau believes that the issues reported by the whistleblower that "'Cinnamon Nut Lotus Root Noodles' contain cassava ingredients" and "'Hot and Sour Rice Noodles' do not detect sweet potato ingredients" that Bestore allegedly commissioned to produce are not Not established.

Bestore: Will file a lawsuit

Under the impact of the "mass snacks" business, as a leading snack food company, Bestore has not been having a good time in the past year or so.

In the first three quarters of this year, BESTORE achieved revenue of 5.48 billion yuan, a year-on-year decrease of 8.66%; net profit attributable to shareholders of listed companies was 19.3903 million yuan, a year-on-year decrease of 89.86%.

was reported this time due to product quality issues, and Bestore was once plunged into a whirlpool of public opinion. Now that the official notification is announced, what impact will this have on the company's brand?

On November 19, Zhu Danpeng, a Chinese food industry analyst, said in an interview with a reporter from "Daily Economic News" on WeChat that the relevant market regulatory authorities have given a clear written response, so the impact of this reporting incident on Bestore should not be very great. Big. But Zhu Danpeng also said that this encounter with Bestore also highlights a cruel reality. An understatement by anti-counterfeiting bloggers may cause companies to fall into endless "self-certification traps" and suffer huge reputation and economic losses.

On the same day, Xu Xiongjun, a well-known strategic positioning expert and founder of Jiude Positioning Consulting Company, said in an interview on WeChat that there is no truth behind the brand, only consumer perception. Once such negative events occur, the damage to the brand will be huge. Yes, even if a company clarifies, it often gets darker and darker. Therefore, Xu Xiongjun believes that even if the official notification is made at present, the negative impact on the brand image of Bestore may be difficult to completely eliminate for the time being.

In response to this reported issue and the latest official notification, in the early morning of November 19, Bestore also issued a clarification announcement on its official Weibo and sent a response to the reporter of "Daily Economic News".

BESTORE stated that at present, the company has fixed relevant evidence and reported the case, and will initiate litigation simultaneously.

Picture source: Sina Weibo screenshot

The price of sweet potato starch is significantly higher than that of cassava starch

Cassava flour and sweet potato flour. What is the difference? Why is it so often searched? The reporter noticed that as early as 2022, CCTV’s “3·15” party had exposed companies using cassava flour to produce sweet potato vermicelli. In September this year, Northeast Rain Sister also encountered related problems.

"Whether it is sweet potato flour or tapioca flour, this issue has been speculated on the Internet for many years, and it has always affected the nerves of consumers. It has even become a hot social issue, and consumers will naturally be sensitive to it." Xu Xiongjun said .

On November 19, Zhuochuang Information starch analyst Shi Xiaoliang said in an interview with a reporter from "Daily Economic News" that although cassava starch and sweet potato starch are common starchy food raw materials, they have differences in their sources, processing processes and uses. Obvious difference.

Among them, the raw material of cassava starch is cassava, which mainly grows in Africa and Southeast Asia. The processing of cassava starch includes steps such as peeling, washing, crushing, screening, filtering, concentration, dehydration and drying, and is usually produced by industrial assembly lines. In contrast, the raw material for sweet potato starch is sweet potato, a common tuber plant. The processing process of sweet potato starch is relatively simple, mainly cleaning and drying, and does not require complex detoxification like tapioca starch.

Currently, cassava starch is widely used in food processing, such as making pastries, candies, pearls in pearl milk tea, etc. In addition, it is also used as a thickening agent, bulking agent and stabilizer. Sweet potato starch is mainly used to make bread, biscuits, shrimp crackers, vermicelli and other foods. Because of its good heat resistance, it is also often used to thicken gravy and make jelly, stews, etc. In terms of price, the difference between

and

Shi Xiaoliang said that this price difference is mainly due to the different sources and processing costs of the two. As a more common and economical raw material, cassava has a relatively simple processing process and low cost. In contrast, although sweet potatoes have higher nutritional value, as agricultural products, their costs and processing difficulties also increase accordingly. Merchants will consider cost and economic benefits when choosing which type of starch to use. Since the cost of cassava starch is much lower than that of sweet potato starch, using cassava starch can significantly reduce the cost of the product.

Daily Economic News