CCTV news from Xining on November 18 (reporter Zhang Haidong, intern reporter Mei Cancan) On the evening of November 17, the 2024 "In Xining" Wanmei Yinxiong Super Concert was hosted by Jiangxi Digital Culture Group and exclusively hosted by Xining Cultural Tourism Company Held a

Central Broadcasting Network Xining News on November 18 (reporter Zhang Haidong, intern reporter Mei Cancan) On the evening of November 17, the 2024 "In Xining" Wanmei Yinxiong Super Concert hosted by Jiangxi Digital Culture Group and exclusively hosted by Xining Cultural Tourism Company It will be held at Qinghai Sports Center.

Concert scene (Photo by Mei Cancan, intern reporter of CCTV)

When night falls, Xining’s night sky is lit up by a grand audio-visual feast. Top-notch stage presentation, tens of millions of audio equipment, high-standard lighting effects, carefully created by experienced sound engineers and video teams, bring an unprecedented audio-visual experience to the audience.

Wanmeiyinxiong Super Concert is not only a new attempt in Xining’s autumn and winter seasons, but also a vivid practice of Xining’s cultural tourism during the off-season. The Wanmei Yinxiong Super Concert officially kicked off the "In Xining" autumn and winter cultural tourism event carnival. In the next step, Xining Cultural Tourism Company will actively integrate into the province's "one core, one ring, multiple belts" ecological tourism pattern, give full play to the role of cultural tourism industry development platform, further enrich the supply of autumn and winter cultural tourism products, and will successively carry out "In Xining, we are making "(now) Make some movement and stillness" series of activities titled "Movement and Stillness Art Exhibition" Activities, the "Snow Leopard Night" New Year's Eve series of activities, and the New Year's Art Parade themed activities have made Xining's autumn and winter cultural tourism lively, meeting the cultural tourism needs of citizens and tourists in autumn and winter, and fully improving the quality and vitality of the city. , contributing cultural and tourism strength to the construction of an international eco-tourism destination central city.

Since 2024, the organic combination of music and travel has injected new vitality into Xining’s cultural tourism consumer market. Xining City skillfully transforms the "flow" of music into the "retention" of the city. According to data provided by Damai.com, this concert attracted 28% of inter-provincial and outside Xining audiences, and 72% of local audiences, effectively realizing the transformation from "cultural tourism traffic" to "consumption increase". During Xue Zhiqian’s concert on June 1, ticket sales data from Damai.com showed that 70% of the consumer groups were young people outside Xining. Ctrip statistics further show that during the concert and Dragon Boat Festival, the number of bookings for tours around Qinghai increased by 129% year-on-year, and the number of bookings for tours around Xining increased by 169% year-on-year.

2024 is the first year for Xining City to build the "Snow Leopard City". Through the concert, Xining Cultural Tourism creatively integrated souvenirs with the Snow Leopard IP image, and presented sincere Snow Leopard cultural and creative products to the audience and friends. During this concert, in the face of weather challenges, Xining Culture and Tourism took a series of heart-warming measures, such as setting up ginger tea supply points, distributing warm blankets, and launching Snow Leopard IP co-branded warm patches, etc., to provide the audience with warm and considerate Serve. At the same time, Xining City has also provided transportation conveniences for tourists, including setting up temporary parking spots, adding cruising bus lines, and opening high-speed rail trains for Lanzhou visitors to Ning, ensuring that tourists and friends can come to Xining happily and return home safely and comfortably.

Beautiful Qinghai, Shanzong water source. Recently, various cities and counties in Qinghai Province have actively carried out winter tourism promotion activities, committed to breaking the limitations of the seasonal tourism off-season, welcoming tourists from all over the world with enthusiastic services and colorful activities, ensuring that the winter tourism market continues to heat up, and demonstrating Qinghai tourism The infinite charm and warm and hospitable regional culture.