Third-party data shows that as of the afternoon of November 11, the top five on this year’s Douyin Double Eleven promotion list (October 18-November 10) are Xinjiang Hetian Yu Lao Zheng, Yu Hui Peers, Guangdong couple, Jia Nailiang, Xiaobei Jewelry. Among them, the sales of the t

Third-party data shows that as of the afternoon of November 11, the top five in this year’s Douyin Double Eleven promotion list (October 18-November 10) are Xinjiang Hetian Yu Lao Zheng, and Hui Tingtong, Guangdong Couple, Jia Nailiang, Xiaobei Jewelry. Among them, the sales of the top four companies all exceeded 700 million yuan, forming a leading advantage.

The Double Eleven promotion has not yet completely ended, and the competition for the 10th place on the list is fierce. The current sales of Liu Yuanyuan, Mr. Dong, Qier, etc. are all around 300 million yuan, which is relatively close. According to the current cumulative sales of

, make friends, Oriental Selection and are not in the top ten of the list. However, they have other sales channels besides Douyin, and they all have multiple matrix accounts.

Compared with last year’s Double Eleven promotion, Youhui Peer, established in January this year, is a new “intruder” on the list. Third-party data shows that during the promotion period, the cumulative sales of Hehui Peer exceeded 780 million (data as of November 10), temporarily ranking second on the sales list. However, Hehui Peer responded to reporters saying that they did not specifically participate in the platform’s Double Eleven activities and there were no major changes in the pallets. According to the schedule, Dong Yuhui himself did not participate in the live broadcast on Double Eleven.

On July 25 this year, Dong Yuhui and officially launched their solo career from the Oriental Selection with Hui Peer. By the beginning of November, Traveling with Hui had been operating independently for 100 days. In these more than 100 days, the Youhui Tong account has gained nearly 3 million followers, the number of viewers in the live broadcast room has exceeded 1.2 billion, and the total sales of live broadcast products have exceeded 2.5 billion yuan (note: this data does not include cultural tourism products and showcases). Unlike its old employer Oriental Selection, which invests heavily in self-operated products, Yihui Peer carries third-party external chain products, mainly food and beverages, fresh produce, specialties, etc., with a unit price of only 56.65 yuan.

The Guangdong couple who have been among the top three on the Double Eleven shopping list for two consecutive years are the signature anchors of mcn Wuyou Media. The Guangdong couple mainly sells beauty products and skin care products. They have more than 71.9 million fans on Douyin. At the beginning of this year’s Double Eleven event, a Guangdong couple once promoted a discount of “800 million subsidy and 100 million cash red envelopes”, and their followers increased by more than 3 million during the promotion period.

It is worth noting that 3 of the top ten on the aforementioned sales list are jewelry live broadcast rooms. Among them, "Cai Lei Ice Breaking Station" has a very impressive performance on Double Eleven this year. This is also the first time that this account has made it into the top ten of the big promotion list. Third-party data shows that jewelry and cultural toys account for nearly 90% of the products sold in the live broadcast room, and the cumulative sales during Double Eleven were nearly 400 million yuan. Among them, one of the best-selling products is a jade bracelet priced at 14,000-15,000 yuan, with a total of 10-25 million sold during the promotion period.

In September 2022, Cai Lei, the former vice president of JD.com who was diagnosed with ALS, launched his first live broadcast on Douyin. When Cai Lei first brought goods, the pallets were mostly daily necessities. He hoped to bring some better goods and services to consumers, and at the same time, earn some money to continue supporting the cause of overcoming ALS. Affected by his physical condition, Cai Lei himself has not appeared in the live broadcast room for a long time.

Xiaomi’s official flagship store is the only store broadcast among the top fifteen on the list. On the evening of October 29, Xiaomi held a new product launch conference. That night, Xiaomi’s official Douyin flagship store’s live broadcast sales exceeded 100 million, which was more than 20 times higher than the previous day’s sales. Among them, the new mobile phones Xiaomi 15 and Xiaomi 15 pro sold for 50-75 million yuan and 25-50 million yuan respectively.

Source: Blue Whale News

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