On November 13, Sichuan Cultural Tourism broadcast the "2024 Weibo Renewal Intangible Cultural Heritage·Tianfu Night" event live online. The well-known blogger Li Ziqi made her first public appearance after her comeback. She was awarded the "Weibo Renewal Intangible Cultural Heri

On November 13, Sichuan Cultural Tourism broadcast the "2024 Weibo Renewal Intangible Cultural Heritage·Tianfu Night" event live online. The well-known blogger Li Ziqi made her first public appearance after her comeback. She was awarded the "Weibo Renewal Intangible Cultural Heritage Program Craftsmanship Guardian Ambassador" and established the "Li Ziqi Intangible Cultural Heritage Workstation". On social platforms, Sichuan Cultural Tourism, with Li Ziqi's "backing", is also quite "arrogant", claiming that cultural tourism in various places will "beat ten".

Li Ziqi attended the event (Source: Sichuan Culture and Tourism)

Of course, Li Ziqi is indeed from Sichuan, and his real name is Li Jiajia. She was born in Mianyang City, Sichuan Province in 1990. She is a Chinese online short video creator and a promotion ambassador for China's rural youth wealth leaders. In 2015, Li Ziqi started shooting short food videos. In November 2016, Li Ziqi gained widespread attention with her short video "Lanzhou Beef Noodles". Since then, Li Ziqi has been deeply involved in traditional Chinese culture and shot hundreds of high-quality long videos. Currently, Li Ziqi has over 100 million fans online.

Screenshot of Li Ziqi’s new video (Source: personal account)

On November 12, 2024, after a 3-year hiatus, Li Ziqi officially announced his return. In the latest three videos, Li Ziqi takes lacquer art, bamboo art, and Shu brocade as the themes respectively, vividly showing the unique aesthetics of traditional Chinese crafts.

html At the event on the evening of the 13th, Li Ziqi talked about his experiences in the past three years in an interview. She said that she has experienced a lot in the past three years and met many interesting and like-minded people. She is very grateful to those who have always supported her. I will continue to work hard in the future and firmly believe in the path I have chosen.

Subsequently, under the witness of inheritors of intangible cultural heritage such as Sichuan brocade, wooden movable type printing, and lacquer ware, the "Li Ziqi Intangible Cultural Heritage Workstation" was announced.

According to Li Ziqi’s previous disclosure, her main work currently revolves around the innovative development of traditional culture and the construction of a healthy ecology. On the one hand, it is necessary to help build an intellectual property protection system that protects the intellectual achievements of inheritors of intangible cultural heritage; on the other hand, it is necessary to specifically solve the problems faced by intangible cultural heritage inheritors such as the age gap and lack of effective publicity methods discovered during the survey. In the future, she wants to explore new ways to spread traditional culture.

Interaction between Sichuan Cultural Tourism and Netizens

In this event, "Litang Dingzhen" also appeared on the stage, singing a song "Walking Under White Clouds" in Tibetan and Chinese, which won the praise of many netizens.

With the addition of Li Ziqi and Ding Zhen, Sichuan Culture and Tourism released multiple videos for "high-profile promotion". Netizens joked: "They are all Wang Zha, and they let others play how they want." Sichuan Cultural Tourism also responded that it could "fight ten of them one by one."

Jimu News integrates Sichuan Culture and Tourism, Sichuan Online, Xinhua News Agency, party accounts, etc.

(Source: Jimu News)

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