On November 12, the well-known Internet celebrity "Li Ziqi" publicly updated two videos on social platforms after three years, saying, "I send this blessing to everyone who sees the video, I miss you very much", "Qilin looks back, Everything is fine." According to his Weibo updat

On November 12, the well-known Internet celebrity "Li Ziqi" publicly updated two videos on social platforms for the first time in three years, saying, "I send this blessing to everyone who sees the video, I miss you very much." "Qilin looks back, Everything is fine.”

According to its Weibo updates, its last update was in 2022, and its last video can be traced back to July 2021.

The new video takes the Chinese intangible cultural heritage "lacquerware" as the theme, showing the unique aesthetics and craftsmanship of Chinese lacquerware. Another video shows how Li Ziqi builds his own "cloakroom."

Both videos have more than 10 million views, and the topic #李子柒return# also topped the Weibo hot search list.

Many netizens commented, "You are finally back."

An insider close to Li Ziqi told The Paper that during the period when Li Ziqi stopped reporting, he went out hundreds of times and visited many inheritors of intangible cultural heritage, learned skills, had conversations, and deeply studied folk culture and understood it. The stories behind these craftsmanship and the historical heritage of the materials used.

"For Li Ziqi, stopping is a kind of retreat." The person familiar with the matter said, "When Li Ziqi traveled to various folk cultural villages and towns, he occasionally received commissions from villagers. For example, he helped farmers in Inner Mongolia purchase high-quality organic fertilizers. , he ordered a three-year supply. For example, he gave advice to a handicraft factory in a village and updated the design and packaging of ancient persimmon cakes, which turned out of stock. "

According to the above-mentioned person, Li Ziqi will continue to do so. renew.

It is worth noting that Li Ziqi’s “return” has already been signaled. On October 23, the Xueqiangguo platform released the video ""Panda Sister" Li Ziqi invites you to participate in "Strong Country Panda Week (2024)". In the video, Li Ziqi appeared as "Panda Sister" and invited everyone to participate in "Strong Country Panda Week" Panda Week" event.

During the three years of hiatus, although Li Ziqi did not update her works, she often appeared on social media. Every appearance attracted the attention of netizens. For example, last year’s lunar autumnal equinox (September 23) was used to “celebrate the harvest, promote harmony and beauty, and The Chinese Farmers Harvest Festival Sichuan Harvest Celebration Event with the theme of "Revitalizing the Countryside" will be opened in Yongfeng Village, Taihe Town, Dongpo District, Meishan City.

Public information shows that Li Ziqi, whose real name is Li Jiajia, began shooting and producing food-themed short videos in 2015. Initially, she mainly published her works on Meipai. In early 2016, Li Ziqi started to work on Weibo, and later opened an account on the overseas video website YouTube, becoming popular overseas and attracting countless fans.

In mid-2017, Weinian and Li Ziqi jointly established Ziqi Culture. The general division of labor between the two companies is: Weinian is responsible for the commercial layout of Li Ziqi’s IP, and Ziqi Culture is responsible for content creation. But the "sweet period" between the two parties did not last long: in October 2021, Ziqi Culture took Wei Nian and Liu Tongming to court.

The conflict between Li Ziqi and Wei Nian may stem from the ownership of the Internet celebrity IP "Li Ziqi". Although Weinian and Li Ziqi jointly created the Li Ziqi brand, the operational ownership of the "Li Ziqi" brand IP is not clear. Important monetization accounts such as Li Ziqi's Tmall flagship store and Li Ziqi's YouTube account were registered by Hangzhou Weinian in the name of the company after signing the contract. Strictly speaking, it has no direct connection with Li Ziqi himself.

On December 27, 2022, according to the official public account of "Weinian", Hangzhou Weinian Brand Management Co., Ltd. (hereinafter referred to as "Weinian") and Li Ziqi reached a settlement under the mediation of the Mianyang Intermediate People's Court.

However, after this dispute, Li Ziqi fell silent for a long time and did not release works on public platforms. According to people close to Li Ziqi, the two parties reached a settlement because Weinian took the initiative to withdraw the lawsuit.

The above-mentioned insider said that after Li Ziqi returns in the future, he "will not break up with Wei Nian because it involves a lot of human relations and sophistication."

As of press time, there was no response from Weinian.

According to the Tianyancha app, Li Ziqi (Li Jiajia) is currently associated with 3 companies, all of which are in existence, including Sichuan Ziqi Cultural Communication Co., Ltd., Mianyang Fucheng District Dadutu Flower Art Studio and Shanghai Chenxiangli Creative Planning Studio . Among them, Sichuan Ziqi Cultural Communication Co., Ltd. was established in July 2017. The legal representative and executive director is Li Ziqi, with a registered capital of 1 million yuan. Li Ziqi and Pu Qianyun hold 99% and 1% of the shares respectively. Intellectual property information shows that since this year, the company has successfully registered multiple "Ziqi" and "Li Ziqi" trademarks. The latest trademark was successfully registered on November 7.