"I still hope that the audience will go into the cinema to watch it. You'd better not watch it on your mobile phone, and you'd better not watch the three-minute introduction. I feel really speechless. As a film director, I am sad to see this." Recently, director Zhang Yimou’s wor

Zhang Yimou talked about the short film commentary video, and the complaints were really speechless. As a director, it was very sad to watch this.

"I still hope that the audience will go into the cinema to watch it. You'd better not watch it on your mobile phone, and you'd better not watch the three-minute introduction." . I feel really speechless. As a film director, it’s very sad to see this.” Recently, director Zhang Yimou’s words in an interview have made various film and television drama commentary videos become hot searches on video platforms.

As one of the important contents of contemporary young people's "eating videos" and "electronic pickles", various film and television drama commentary videos were born with the language system of "little beauty and handsome" referring to the protagonist. In just a few minutes, The form of clarifying the content of film and television dramas attracted attention, and later became controversial due to copyright disputes. This time, it became a hot search due to Zhang Yimou's lament.

However, in the eyes of some viewers and industry insiders, with repeated attention and controversy, this type of video is gradually transforming: background interpretation, film and television reviews, character analysis...

At dinner time, "post-90s" Sun Wei habitually sits at the dining table prop up On the tablet computer, I scrolled to the up owner "Teacher Liu talks about movies" on the B site and chose to follow it. "Today I will use this to 'serve my meal'." This video is 25 minutes long and explains a Korean anti-cult documentary. "It happens to be the same as mine." It's almost the same time for people to eat. "

video," "Teacher Liu" still has the iconic Northeastern accent, but without his joking jokes and iconic erroneous English subtitles in other videos, it is replaced by an explanation of the film, supplementary background knowledge and thoughts on such phenomena, making it more enjoyable. Sun Wei once forgot to eat and thought, "The subject matter is too heavy. This is A serious video.”

“Teacher Liu Talks about Movies” with 5.111 million fans on station b uploaded movie and TV drama explanation videos in 2017. These videos were dubbed “hilarious explanations” and “unbelievable complaints”. The main content of the film and television series will be explained in minutes. It only took him more than 5 minutes to talk about the first 26 episodes of the highly rated period TV series " Three Lives Three Worlds Ten Miles of Peach Blossoms". On his other account "Oh, I'll go to Teacher Liu", the earliest film and television explanation video was released in 2015, and it also only takes a few minutes to finish a film and television drama. At about the same time, the film and television commentary videos of another up owner "Liu Bie Movie" also started to go online, and now it has accumulated 3.835 million fans.

According to some industry insiders, such videos were generally short at the time, and producers often chose less popular online movies and unpopular foreign movies as targets, and then used their unique dialect accents and funny jokes to attract netizens, " This type of movie likes to use horror themes as a gimmick. On the one hand, online commentary videos satisfy the mentality of some viewers who want to watch but are afraid to watch. On the other hand, such movies Shoddy film and television dramas also leave a lot of room for comments about commentary videos. "

With the popularity of film and television commentary videos, some producers have begun to turn their attention to film and television dramas that are currently being released and broadcast. "Teacher Liu Talks about Movies" has been launched specifically for this purpose. In the "Theatrical Drug Testing" column for new movies, "Xuan Miao elias", which has more than 1.5 million fans on station B, launched a "Demining Report" that reviews theater movies. Industry insiders bluntly said that the change is not surprising, "There is traffic only when there are hot spots, which is film and television reviews, and it is also a kind of leverage."

has gone from unpopular bad movies to popular film and television dramas. Such changes once caused film and television commentary videos to be suspected of infringement. Be on trending searches. At the end of August 2021, because the solo online drama " Yunnan Worm Valley " was edited and released into short videos by users, Tencent Video sued Douyin to the court. The first instance judgment held that a large number of users on Douyin had committed infringement of the works involved. Although Douyin Although the company has taken measures to reduce the number of infringing works, infringement has not yet been effectively curbed. Douyin therefore fell into the category of "facilitating infringement" and was ordered to compensate Tencent for economic losses and reasonable expenses of more than 32.4 million yuan.

At the end of 2021, the "Online Short Video Content Review Standard Rules" were released, stipulating that short video programs are not allowed to include "unauthorized cutting, adaptation of movies, TV series, online movies and TV series and other types of audio-visual programs and clips."Such regulations force many film and television drama commentary video producers to only use limited footage such as public trailers to create videos. The B-site up owner "Lu Wen 1900" with more than 2 million fans even uses emoticons throughout the review of film and television dramas. With Bao as the picture, "Teacher Liu Talks about Movies" also began to explain "Today's Statement". Sun Wei remembers the controversy at that time. Fans of film and television commentary videos like her were worried that some currently being released film and television dramas would prohibit the producers of film and television commentary videos from criticizing these films and television dramas in the name of copyright.

However, long and short video platforms have begun to explore win-win solutions. On June 30, 2022, Kuaishou announced its cooperation with LeTV Video . In July, iQiyi and Douyin announced their cooperation. Through iQiyi’s authorization, many of the platform’s plays can be used for short video creation on Douyin and other platforms.

"It is now difficult to satisfy the audience simply by explaining the content of film and television dramas." Mr. Wu, who works on a video platform, said that short videos that directly summarize the content of film and television dramas and retell them are now difficult to obtain high traffic "because they are simple and easy to copy." When searching for pure plot explanation videos on some video platforms, there are only dozens of views. A batch of excellent explanation videos, the content has become more and more high-quality and diverse, and the time has been extended from the original few minutes to more than ten minutes or even half an hour.

The profile of "Huanghuali Can", an up owner with over 480,000 fans on site B, writes, "This up is very lively." Indeed, she updates her videos almost simultaneously with the latest TV series. The recently concluded " Half Mature Men and Women " only launched the "Finale Finale" on October 4th, and her explanation video was launched on October 5th. This approach does make some film and television practitioners anxious. "Movies require ticket purchase, popular TV series require membership payment, and spoilers in advance will make some viewers lose their expectations." But in the eyes of other viewers, such extremely fast-updating explanations The video "is not so much listening to a story as it is a 'review'." "Canned Huanghuali" Lu Yun, a fan of , said that he usually listens to the narration again after watching the TV series. "Some key plots or details are really missed if you don't listen to the narration."

In addition to pursuing the latest content, some people also see it from classic and old dramas. New information. In addition to commenting on the latest film and television dramas, the up owner "Low Jun Hot Drama" on station b has more than 2.85 million fans. It also launched "Low Jun's 101 Characters", which focuses on the "villains" in past film and television dramas and interprets the characters from the current perspective. of richness. In the latest video, he used a 24-minute video to analyze the arrogant and jealous "Concubine Jing" played by Hao Lei in " The Young Emperor ". Lu Yun also likes another up owner "Coke Teasing Movie" to explain old dramas from more than ten years ago. "In addition to the plot, the up owner will add some personal opinions and introduce the current situation of the actors, just like a family talk. Sometimes while eating or doing Listening to other things, I feel very relaxed.”

"For a high-quality film and television drama, the commentary video is not a shock, but a help." In Sun Wei's view, some excellent commentary video producers can play a publicity role in the latest film and television dramas by exploring the connotation of their works. . Recently, she likes " alleyway people " very much, and she went to follow the show through the "Amway" of many commentator video producers. "Compared with the trailers or so-called 'topics' released by some film and television dramas, I would rather hear the real evaluation and analysis of those who have watched it. Not only are these not 'spoilers', but they are what I walked into the theater or followed the drama. Motivation." As a practitioner in the film and television industry, Mr. Wu noticed that drama director Meng Jinghui's views on whether the "story" of film and television dramas are important have been circulated on social media recently. "The plot of a film and television drama is definitely important, but the scene design, lens language, and ideological connotation of a film and television drama can be included in more than just the plot. If a film and television drama cannot withstand the impact of the explanation video, I will criticize it itself Put a question mark on the quality.”htm. The up owner "_Wind Over Daze" on the l3

b site has just finished explaining the movie "Life of Pi". From the perspective of picture composition, lighting use, plot design, etc., the video is more than 140 minutes, even longer than the 127 minutes of the original film. long.Many netizens in the comment area lamented that after reading the analysis, they found that "I watched it in vain before" and expressed their desire to watch the movie again. In Mr. Wu’s view, high-quality film and television dramas and high-quality video interpretation can achieve each other. “The key is the content itself, whether it is a film or television drama or an explanation video.”