On the afternoon of November 12, well-known short video creator Li Ziqi released two new works on the entire Internet, officially returning to the public eye and triggering heated discussions among netizens. Terms such as "Li Ziqi's return" and "Li Ziqi's updated" respectively ru

On the afternoon of November 12, well-known short video creator Li Ziqi released two new works on the entire Internet, officially returning to the public eye and triggering heated discussions among netizens. Terms such as "Li Ziqi's return" and "Li Ziqi's updated" respectively rushed to the hot search lists of major social platforms. Among them, the Weibo entry "Li Ziqi's return" directly "exploded".

One of the videos with the theme of Chinese intangible cultural heritage lacquerware. In this video, Li Ziqi deeply restored the lacquerware production process, showing the difficult techniques of lacquerware production, as well as the unique craftsmanship and traditional aesthetics of the intangible cultural heritage. . As of press time, the video has more than 3.204 million likes on the Douyin platform.

In another video with the theme of "cloakroom", she built a "cloakroom" out of bamboo and said that she wanted to have a cloakroom of her own many years ago. She wanted it to be located in the forest and surrounded by flowers. You can also lie on the sofa in the dressing room and watch the stars. As of press time, the number of likes on the Douyin platform exceeded 2.282 million.

"Li Ziqi" was originally named Li Jiajia. She was born in Mianyang, Sichuan in 1990. Around 2016, Li Ziqi began to upload some videos on Meipai and Weibo, but her influence was very limited at the time and she had just exceeded 10,000 fans. However, Weinian founder Liu Tongming discovered this potential stock and flew to Sichuan to meet with Li Ziqi and negotiated a cooperation. Li Ziqi would focus on content creation while Liu Tongming would be responsible for traffic promotion. In 2017, Weinian established Sichuan Ziqi, a cultural communication company in Sichuan for Li Ziqi.

Since Li Ziqi’s videos focus on food themes, Weinian has developed a series of derivative foods of the Li Ziqi brand, such as lotus root powder, dragon boat rice dumplings, chili sauce, etc. In August 2018, Li Ziqi's Tmall flagship store officially opened. According to the "2021 Most Promising New Consumer Brands in China" report released by Dolphin Think Tank, Li Ziqi's brand sales in 2020 were 1.6 billion yuan, and fans of the Tmall store The number reached 6.33 million.

In October 2021, Ziqi Culture took Hangzhou Weinian to court. On January 27 and March 10, 2022, Hangzhou Weinian sued Ziqi Culture in the Fucheng District People's Court of Mianyang City and the Intermediate People's Court of Mianyang City on the grounds of "disputes over shareholders' right to know".

On December 27, 2022, Hangzhou Weinian issued a message stating that it had reached a settlement with Li Ziqi under the mediation of the Mianyang Intermediate People’s Court. During the disagreement in the cooperation, Li Ziqi stopped updating video content for more than a year, and Weinian launched other brands of snail noodles.

In February this year, changes in the industrial and commercial information of Sichuan Ziqi Culture Communication Co., Ltd. showed that the actual controller Li Ziqi replaced his original name Li Jiajia with his stage name; Tianyancha showed that currently, Li Ziqi is the actual controller of Sichuan Ziqi Culture Communication Co., Ltd. 99% of shares.