Double Eleven is in full swing, but a certain anchor named Li has been collectively criticized by netizens on major platforms. Data shows that from October 21st to 24th alone, there were more than 800 related content on Black Cat Complaints and Xiaohongshu about its “expensive price”.
Among them, there are 37 related complaint information on the Black Cat Complaint Platform, and on Xiaohongshu, the total number of related content reaches 825, many of which have triggered many netizens to leave messages and interact.
browsed the relevant content of Xiaohongshu and found that there were more than 500 complaints about "refund" content, accounting for more than 60%. In addition, most of them were focused on "return", with a total of 268 articles. More than 500 of them are related to content such as "applications for returns or price difference refunds are ignored, and rights protection is difficult."
Judging from the content of the complaints, the issue of refunds and returns caused by the anchor’s high price is relatively concentrated. Among them, the keyword "refund" appears as many as 768 times, and the keyword "return" appears 349 times. Other high-frequency words are "price is more expensive than JD.com", "lightning protection", "price backstab" and "big grievance" wait.
It is not difficult to find that the core problem for netizens to return and refund products is the high price.
Xiaohongshu user "Yi*Sister" bought a lot of products in the live broadcast room of this leading anchor, and some of them have been received. However, after comparing the prices, she found that they were not advantageous and were even a lot more expensive. All of them were returned, she said. , this is “the most expensive Double Eleven in the past three years.”
Xiaohongshu user "**Good Luck" will also return all the diapers he bought in the anchor's live broadcast room! She paid the deposit while watching the live broadcast. After she had paid, she found that it was cheaper to buy directly in the live broadcast room. She had no idea what the point of paying the deposit in advance was.
Many people’s first reaction when buying something expensive is to refund the price difference, but it is even more difficult to contact the anchor’s customer service to refund the price difference. A netizen nicknamed "Q**" bought the same model of Vinda tissue. The live broadcast room of the anchor's live broadcast room was nearly 25 yuan more expensive than JD Supermarket. When he asked customer service to refund the price difference, he was "kidded". Similar complaints abound.
In addition, the routine of receiving coupons in the live broadcast room also makes netizens tired. Xiaohongshu user "madg*" posted a complaint about buying a certain brand of sanitary napkins in the anchor's live broadcast room. Because she only received a coupon, she asked customer service to ask whether she could refund the price difference. As a result, the customer service asked her to return the product. She said she did not want to return the product. The customer service said that she did not want to return the product. Just hang up and ignore people!
This year is the longest Double Eleven in history, but netizens say they are too tired to buy it! Many people said that they grabbed red envelopes and completed tasks in vain. In the end, they paid too much and could not refund the price difference, completely ignoring the cost of time.
During Double Eleven this year, have you encountered this kind of shopping routine that makes people avoid and complain about it?
(Source: Xining Evening News)
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