Unexpectedly, Jia Nailiang, the king of live broadcast sales, turned over. Was his reputation just blown away? On November 1, the image of Zhou Chengjian, the founder of the well-known clothing brand Metersbonwe (hereinafter referred to as Metersbonwe), "bombarding" Jia Nail

I didn’t expect that Jia Nailiang, the king of live broadcast sales, would overturn. Was his reputation just blown away?

On November 1, the image of Zhou Chengjian, the founder of the well-known clothing brand Metersbonwe (hereinafter referred to as Metersbonwe), "bombarding" Jia Nailiang went viral on the Internet, causing heated discussions.

In the screen, Zhou Chengjian talks about the experience of Meibang and Jia Nailiang cooperating with live broadcast to bring goods, saying that the e-commerce circle in Hangzhou said that Jia Nailiang has strong ability to bring goods and is the king of goods, but they spent millions to find Jia Nailiang to bring goods. The data is unsatisfactory, the results are very average, and the income is indeed very small, which is very harmful to them.

Zhou Chengjian even said mercilessly, "Looking for Jia Nailiang to bring goods is not as effective as broadcasting it myself." In addition, Zhou Chengjian also called out to major merchants and suggested that everyone should not blindly worship the Internet. Red belt goods.

A brief summary of this matter is: Zhou Chengjian, the boss of Meibang, heard that Jia Nailiang was very capable of selling goods through live broadcasts, so he spent millions to find him to bring goods, but the sales were very poor. It can be said that the money was wasted.

Looking at the complaints from the boss of Meibang, it really doesn’t save any face. Isn’t this just “bombarding” Jia Nailiang’s ability to bring goods? Seeing this scene, netizens commented one after another:

Some people agree with Zhou Chengjian’s statement. After all, the situation of online celebrity live broadcasts is very deep, and more than one or two merchants have been cheated. Some netizens believe that the structure of Meibang Boss is too small. As for bombarding people?

Some netizens said that this matter cannot be entirely blamed on Jia Nailiang. Objectively speaking, Jia Nailiang is indeed the top anchor with strong ability to bring goods. The reason why the results of cooperation with Meibang are not good. Ideal, I hope that Meibang will also find out the reasons from itself. Is it possible that the quality, design or price of the clothes do not satisfy consumers?

Looking through the relevant comment area, there are indeed some netizens complaining about the style and price of the product.

In short, finding online celebrities to carry goods through live broadcasts cannot guarantee stable sales. There have been cases where you have spent a lot of money but failed to get the results you want. I can only say that you will learn from each experience.

It is reported that since 2017, after handing over the management of Meibang to his daughter Hu Jiajia, Meibang has suffered losses of nearly 3.2 billion in seven years. In desperation, founder Zhou Chengjian came out again to try to turn the tide.

The 40-year-old Jia Nailiang is an actor from Mainland China. He has participated in film and television dramas such as "Burning Rose" and "I Just Like You". In recent years, he has been engaged in the business of live streaming. He has as many as 100 fans on one platform alone. More than 46 million yuan, with a shipment volume of more than 74 million pieces, it can be said that it is doing well and making a lot of money.

Now Jia Nailiang is "bombarded" by Zhou Chengjian, and his ability to carry goods is questioned. I wonder if he will respond?