On November 1, Metersbonwe founder Zhou Chengjian revealed in a live broadcast: "Meitasbonwe has worked with many Internet celebrities before, such as Jia Nailiang's team, who are now said to be the king of goods, but at the time our team said he was very good. It was very popula

On November 1st, Metersbonwe founder Zhou Chengjian revealed in a live broadcast: "Meitasbonwe has worked with many Internet celebrities before, such as Jia Nailiang's team, who are now said to be the king of goods, but at that time our team said he was very good. It was very popular, so we spent a lot of money, at least several million, on the cooperation to bring goods, but the results were very mediocre, the gap between the results and expectations was very big, and the income was very little.”

Previously. Report

In early February of this year, after Metersbonwe (hereinafter referred to as "Meibang") founder Zhou Chengjian held his first media meeting after his comeback, a reporter asked him if he had ever thought about following Yu Minhong's example and using his current huge traffic to become a " "Internet celebrity", he said with a smile, "I want to, but the team is not ready yet."

After 9 months, this old "tailor" is finally ready for his first live broadcast since he started his business 29 years ago. However, Zhou Chengjian made it clear that participating in the live broadcast was not for traffic or because he wanted to become an Internet celebrity.

"I am a newcomer in the field of live broadcasting, but I am professional in making clothing. Maybe more business founders like me will join the live broadcast wave in the future, but all in order to better serve consumers."

October 29 On the same day, Zhou Chengjian publicly announced through his official Weibo account that he would start his live broadcast debut on November 1.

"The purpose of starting a live broadcast is not to become an Internet celebrity, nor do I think that traffic Internet celebrities are suitable for live broadcasts to bring goods and make good live broadcast rooms." Zhou Chengjian bluntly stated in the recently released "A Letter from Home" that supporting the long-term development of a live broadcast room It should be "professional" and "quality". Nowadays, the industry environment has changed. Consumers are tired of live broadcasts with exaggerated performances, and prefer live broadcast rooms with professional explanations and quality products.

As of press time, during the 10 hours of live broadcast, "Meibang Zhou Chengjian" had received more than 3 million views.

Source: The Paper, Chao News