On November 13th, Xingyi Cinemas, together with Sony China and French digital film service provider Eclaircolor, held a STARX "Delicious Battle Midway" film appreciation meeting in Changzhou Xingyi Cinemas (Tianning Wuyue Plaza flagship store). Media and fans from all over the country gathered to watch the STARX version of "The Battle of Midway", a pro-historical and poetic Pacific battle.
"The Battle of Midway" is directed by Roland Emmerich, a well-known German director who has filmed Hollywood blockbusters such as "The Day After Tomorrow" and "2012". The film reproduces the two important battles of World War II, the Japanese attack on Pearl Harbor and the turning of the war. Compared with Michael Bay’s "Pearl Harbor", this time the battle of Midway Island is more complete, the scene is more magnificent, and the special effects are better.
However, every time a blockbuster film is released, fans will fall into the difficulty of choosing. There are many giant screen brands and special effects halls. How to choose? After attending this tasting meeting, it can be concluded that STARX is the correct way to open "The Battle of Midway".
leading the industry in technical indicators
Before watching the movie, the organizer introduced and demonstrated STARX's brand positioning and technical highlights in detail. STARX is a giant screen brand independently designed and developed by Xingyi, which integrates "movie screening, comfortable experience and surprise service" into a comprehensive viewing solution. Equipped with Sony SRX-R815 projection system, this system has HDR high dynamic range, 4K high frame rate projection, 10000:1 excellent contrast ratio, lossless ultra-high 3D brightness and other cutting-edge technology far beyond the current market level, changing the ordinary theater The rough picture quality of "brightness cannot be increased, and darkness cannot be lowered" makes the picture behave as if the human eye actually sees it, and the scene details are restored without compromise. At the same time, it is equipped with a frameless giant screen with a width of more than 20 meters and a four-way panoramic sound system, which brings a wider field of view and a rich sound level to the audience, truly immersive viewing experience.
As the saying goes, there is no harm without comparison. How powerful are these parameters? At present, projectors using DLP chips are limited by the chip itself. The contrast ratio is mostly 2000:1, which is difficult to improve. This contrast causes the dark field to remain dark, and the picture level is not clear enough, which is far from the actual picture. , And the 10000:1 contrast ratio provided by Sony SRX-R815 can make the black part darker, while the laser light source makes the bright part brighter, which faithfully restores the director’s creative intentions and allows the audience to have a better look and feel.
In addition, thanks to the advantages of the laser light source and the uniqueness of the Sony SXRD chip, although the STARX giant screen reaches a width of 20 meters, the 3D brightness can reach an astonishing 14FL, and the 2D brightness is higher, not only far exceeding the DCI standard, but also Let the audience have a more comfortable viewing experience.
Immersive viewing experience
Of course, the technical parameters are pale, and the most important thing is the actual look and feel. If the conventional theater brings the audience pure sensory stimulation, then STARX allows the audience to enter a movie and have an immersive movie-watching experience.
"The Battle of Midway" has many war scenes in Hongdae. The opening surprise attack on Pearl Harbor, the densely packed fighter jets caused a very oppressive bombing of the aircraft carrier at sea; the highlight of the Midway Island battle later, the fighter jets quickly dived in the rain of bullets. After reaching the height limit, the bomb was dropped to hit the target. Every frame of the picture is highly stressful. At this time, the advantages of the high contrast and 4K resolution of the Sony projector are fully displayed. The audience can see more details in the high-speed motion picture. In the dense explosion and dense smoke, it seems to be on the real battlefield.
In addition, the HDR high dynamic range brought by Sony SRX-R815 is also indispensable. In dark scenes, it can show details that are not visible in ordinary theaters. For example, the Japanese officer played by Tadanobu Asano, in the night scene where he was buried in the ocean with the aircraft carrier, on the STARX giant screen, not only could he see his facial expressions clearly, but he could really perceive the expression of the actor’s inner emotions, even on his uniform. All the buttons are clearly visible. Of course, most viewers will not deliberately observe these small details. The subtleties brought by high-quality projectors can inspire viewers to discover more valuable content. There was an introduction by an audience of the second movie on the scene. He watched it the first time in an ordinary theater. This time he saw the second movie on the STARX giant screen. He noticed the details of the torpedo that did not explode and sank underwater after hitting the aircraft carrier., Made him feel very excited. The exclusive version of
is deeply optimized,
. It is worth mentioning that STARX can have such an excellent picture, thanks to the Sony SR-R815 projection system on the one hand, and Eclaircolor on the other hand.
STARX and French digital film service provider Eclaircolor have joined hands to enable STARX to have a stable HDR master film library and establish an exclusive HDR post-production system. This time, "The Battle of Midway" is an exclusive version of STARX that has been deeply optimized with Eclaircolor HDR technology. So what improvements does this exclusive version bring?
In the process of the organizer's explanation, we saw some common screen comparisons between ordinary copies and the STARX exclusive version. We will find that the STARX exclusive version has absolute advantages in terms of brightness, contrast and color saturation. The gap is also obvious in actual movie viewing. A typical scene is that Best played by Ed Scrin reunites with his wife after the war. The deeply optimized picture has a stronger sense of sunshine and conveys a warm and peaceful atmosphere. This is actually The director wanted to express his creative intentions for the rest of his life and a better life, which also made the actor's complexion brighter, full of vitality and vitality, which is not felt in an ordinary theater. After the show, many fans said that as long as there is an exclusive version, the STARX giant screen will become the first choice for movie watching. The representative of Eclaircolor also said that after more than a year of development, the exclusive version of STAARX can already be copied and produced in China. There will be more exclusive versions of movies to meet with the audience. It is expected that there will be more than 20 in the next year. .
During the exchange, the leaders of Xingyi Cinemas also praised the Sony SRX-R815 projection system. The excellent picture quality allowed STARX to be recognized by the audience, thus promoting the rapid development of STARX. Up to now, STARX has been in Xi'an, Tianjin, and Changsha , Taizhou, Nanjing, Changzhou and other 30 cities across the country have opened operations, and will reach 41 yuan by the end of the year. It is expected that by the end of next year, there will be 100 movie theaters equipped with STARX. Xingyi Studios will continue to work closely with Sony to operate Set off an epoch-making change in viewing movies.
