Since Dong Yuhui announced his complete independence from Oriental Selection on July 25, in just three months, the number of fans in the Douyin live broadcast room of Along with Hui has increased by about 2.4 million, although Dong Yuhui has frequently made "slips of the tongue"

Since Dong Yuhui announced his complete independence from Oriental Selection on July 25, in just three months, the number of fans in the Douyin live broadcast room of Along with Hui has increased by about 2.4 million, even though Dong Yuhui made a "slip of the tongue" in these two months. Frequent occurrences, but sales have not been significantly affected. According to third-party statistics, its sales volume has exceeded 1 billion yuan. Among them, for the two special events of "Traveling Mountains and Rivers with Hui" alone, the Xinjiang trip and the trip to Shaanxi, the sales of the "Walking with Hui" live broadcast room have reached more than 500 million. As of 15:00 on October 31, the number of followers of the "Walking with Hui" Douyin account Up to 24.718 million.

From October 28th to October 30th, the cctv-4 "Far Home" column team joined hands with "Walking with Hui" to launch the "Jiangsu Tour" activity. Hosts Zhu Guangquan , He Wei, Lu Jian joined the live broadcast room.

Reporters checked third-party data platforms and showed that from the 28th to the 30th, there were 66.89 million viewers in the Hehui Peer live broadcast room, with an average of more than 100,000 people online per game, and a total sales volume of over 130 million yuan in three days (excluding cultural and tourism products) and display windows), many Jiangsu specialty products such as mulberry silk quilts, salted duck, and hairy crabs have sales exceeding one million yuan.

According to multiple third-party data platforms, the total sales of live broadcasts in the Youhui Peer Studio in October were close to 1 billion yuan (note: there are slight differences in data updates or statistics on different platforms), plus cultural tourism products and The total window sales have exceeded 1 billion yuan, which is the highest monthly sales since its establishment.

Some netizens commented on this: "The fans are rising because of the popularity, and the sales are high because the products are good."

It is worth noting that in the first quarter after Dong Yuhui resigned, Oriental Selection incurred operating losses. In the 2024 fiscal year before his resignation, Oriental Selection 's net profit reached 2.18 billion yuan (including 1.3 billion yuan in after-tax disposal gains from the sale of the education business).

On October 24, New Oriental disclosed its financial results for the first quarter of fiscal year 2025. In the first quarter of fiscal year 2025 (June 1, 2024 to August 31, 2024), New Oriental's net revenue increased by 30.5% year-on-year to US$1.435 billion; operating profit increased by 42.9% year-on-year to US$293 million. If Oriental is not considered Operating losses arising from the selection of self-operated products and live broadcast e-commerce business increased by 58.4% year-on-year to US$303 million.

It is also reported that Dong Yuhui has been involved in controversies many times since announcing his complete independence from Oriental Selection on July 25. This year's Mid-Autumn Festival, Dong Yuhui read the poem "People have joys and sorrows, and the moon waxes and wanes" when performing "Shui Tiao Ge Tou" in the wrong order. Earlier, he had mispronounced "guan" as "lun" in "Feather Fan Lunjin". In a live broadcast on September 30, Dong Yuhui made three factual errors when he informed netizens about Marie Curie’s deeds. For this reason, Dong Yuhui's "cultural man" persona has been repeatedly questioned.

Jimu News Comprehensive Qilu Evening News, Blue Whale News, Beijing Business Daily

(Source: Jimu News Comprehensive)

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