In the unspoken rule of "traffic first", a "pathological" chain of intertwined interests has surfaced. The industrial chain and governance suggestions behind phenomena such as Narada and N Video’s extreme “grabbing” of traffic will jointly create a clear cyberspace. "'Fault-findi

2024-10-31 08:54:05 entertainment 9338℃

In the unspoken rule of "traffic first", a "pathological" chain of intertwined interests has surfaced. Narada and n Video’s industrial chain and governance suggestions behind phenomena such as extreme “grabbing” of traffic, jointly create a clear cyberspace.

"'Fault-finding evaluation' traffic is very high. On the one hand, this may be a psychological distortion, and on the other hand, it is nothing more than profit-seeking." An aviation evaluation blogger with 700,000 fans analyzed to Nandu and n video reporters, The function of evaluation videos is usually to attract traffic. The mcn organization also stated that if you want to become an aviation review blogger, "you can guarantee to set up your personal account and completely establish your personality in one month."

Phenomenon

Flight attendant volunteers have repeatedly encountered difficulties

Recently, aviation review internet celebrity "Xiaohuxing" accused a female volunteer of wearing a mask at Shenzhen Bao'an International Airport after drinking, and threatened to take it off herself. She was eventually administratively detained by the Shenzhen police in accordance with the law. .

According to the police report, after the "Little Tiger Travel" was rejected, he not only repeatedly harassed volunteers and on-site management personnel, but also had an argument with a male passenger who came to dissuade him, seriously disrupting the check-in order.

This incident aroused public outrage. The words and deeds of "Little Tigers" go far beyond the scope of evaluation. They not only affect the check-in order, but also challenge the bottom line of public acceptance.

Ms. Peng, a senior civil aviation practitioner, told Nandu reporters that now every airline and airport basically has its own regulations on whether to wear masks. "'Little Tiger Walk' forces volunteers to take off masks, mainly to earn traffic.", in In her opinion, this is an act of "nitpicking."

This is not the first time that "Little Tiger" has done something extraordinary. Previously, he often regarded himself as a "high-card user of China Southern Airlines" and made unreasonable demands on aviation services, including "requiring flight attendants to squat down to serve" and "complaining about wrinkles in flight attendants' clothes".

In recent years, it is not uncommon for Internet celebrities to embarrass service personnel in public places.

Previously, an internet celebrity called Malatang live broadcasted the security check process when boarding a plane, but did not stop even after being reminded by security personnel. Later, an internet celebrity was dissatisfied with the flight delay and claimed that he had 2.8 million fans and asked the airline to provide special care... …

The aviation industry pays attention to service attitude, and practitioners need to maintain a decent image when facing the camera. However, some Internet celebrities use "evaluation" as an excuse and rely on their high traffic to threaten negative reviews and make unreasonable demands. Some companies are worried that the matter will cause a big stir, so they choose to keep quiet and make concessions repeatedly. After the "Little Tigers" caused a disturbance at the airport, Nandu reporters contacted many people in the aviation industry, and many people said that "the matter is relatively sensitive and it is inconvenient to comment."

Civil aviation expert Li Hanming explained to Nandu reporters that such behavior disrupts order. "The original intention of flight evaluation is to introduce the experience of ordinary people when traveling. This so-called 'evaluation' for the purpose of sensationalism is actually of no benefit to ordinary consumers. At the same time, deliberately causing trouble not only disrupts the normal flight order , It also hurts the personal dignity of employees.”

He also pointed out that in the past period, many airlines favored customers when facing disputes between customers and service personnel. "In fact, this is not conducive to the normal operation of the company, and may even encourage troublemakers to further challenge social order."

Investigation

Some organizations said that one month can be used to set up a person.

Nandu reporters noticed that the "Little Tiger Walk" was previously on a short video platform It has 55,000 followers and its profile is focused on asset management and airline reviews. Before being banned, his account avatar was "Fengyan Real Estate Fengyu Finance", and the main company of the account was Hangzhou Xiaohuxing Asset Management Co., Ltd.

This account is also associated with the WeChat public account of "Fengyan Real Estate Fengyu Finance", and the certification body is the same company. The public account once published an article introducing "Xiao Hu Xing", saying that "Brother Hu" is the anchor of the short video platform "Xiao Hu Xing" and the founder of Fengyan Real Estate Club Wang Moufeng. It also said that it will hold a "Brother Hu Fans Salon" for non-members Tickets are 29,800 yuan.

Nandu reporters learned through the National Enterprise Credit Information Publicity System that the company has been included in the directory of abnormal operations.

Mr. Zhao is an aviation review blogger with 700,000 fans. He told Nandu reporters that bloggers such as "Xiaohuxing" have high traffic and choose to make things difficult for service personnel to make videos, mainly for profit. "If a review blogger wants to make a good account, but does it by making things difficult for others, the account will have no commercial value, and no brand will dare to cooperate with it."

As a blogger of the same type, Mr. Zhao introduced the profit model to Nandu reporters .

Almost every video he posts has thousands of likes. “This is just a personal hobby of recording daily life. I don’t consider becoming a professional self-media blogger. I have my own company.”

But as As his influence increased, he began to link up with multiple airlines during the aviation evaluation process. "The biggest help of aviation evaluation at present is to attract traffic." He told Nandu reporters that he will now shoot advertisements for airlines to help the airlines bring traffic, and also allow passengers to learn more about the airline's services and choose to fly with this airline.

Mr. Zhao also recruited dozens of flight attendants to join his live broadcast guild to conduct live broadcasts, "and the income from live broadcast rewards will be divided."

Nandu reporters found that an MCN organization called "Xiao Ma Entertainment" claimed to have worked with millions of Cooperate with "samchui", a popular aviation review blogger with a huge fan base.

Mr. Huang from the agency told Nandu reporters that if you want to become an aviation evaluation blogger, you can provide targeted incubation services through various aspects such as selecting relevant hot topics in the early stage, video shooting, and real-time docking, and provide online services during the shooting. Any time for guidance.

He said, "Everyone's expression, expression ability, and content presentation mode are different. We will combine the blogger's ideas and style to create a refined character. If you purely rely on templates or copy others, the content will be relatively homogeneous. "

" Mr. Huang also said, "It takes one month to set up a personal account, and the second to fourth month is for bloggers to produce content. In the golden period, you can increase your followers by 30,000 to 40,000 yuan and achieve the goal of monetization. "

" The service fee covers the entry package of 5,980 yuan, the blogger package of 22,980 yuan, etc. If the contract is terminated midway, 699 yuan will be deducted for operation. Labor costs.

Influence

Pathological traffic increases pressure on the service industry

It is true that using outrageous behavior to gain attention can stimulate the curiosity of some netizens and thereby harvest traffic. However, if you use the power of public opinion to force others to obey, or even recklessly "touch porcelain", you will be trafficked instead. Devour.

After the "Little Tiger's Journey" caused chaos in the airport, more and more people are aware of the dangers of chasing pathological traffic and hope that airlines will do something about it.

“If airlines or management departments want to achieve a deterrent effect, they can refer to foreign airlines’ methods of blacklisting passengers who make things difficult for service personnel, and hope that they will provide more support to their employees from a institutional perspective.” Ms. Peng, a senior civil aviation practitioner, told Nandu reporters that flight attendants or Complaints by passengers against ground staff will affect their promotion, performance, income, etc., which puts a lot of pressure on front-line employees.

"In recent years, due to the increasing influence of the Internet, airlines have paid more attention to the severity of incidents. Regardless of whether passengers' complaints are correct or not, they are all linked to us." Ms. Peng said, "Internet celebrity 'Xiaohuxing' did this I think his behavior is basically a matter of personal moral and psychological problems. Coupled with his status as an Internet celebrity, he needs to earn traffic. "

" She believes that Internet celebrities' pursuit of pathological traffic has increased the pressure on the service industry.

Regarding "Little Tiger Travel" claiming to be "China Southern Airlines High Card", China Southern Airlines customer service staff told Nandu reporters that if there is a problem of passengers disrupting order, it will be handled by the relevant departments. However, whether individual passengers will be included in the "blacklist" is "not something we can set directly."

In 2016, the China Air Transport Association formulated and promulgated the Measures for the Management of Uncivilized Behavior Records of Civil Aviation Passengers. The "Measures" stipulate that Air China shall obtain information on passengers with uncivilized behavior from the Civil Aviation Administration of China within a certain period of time, and the record information shall be retained for 1 to 2 years.

According to reports, uncivilized behaviors of civil aviation passengers are mainly divided into 10 categories, including blocking, occupying, and attacking check-in counters. The five major domestic air transport companies also stated that they will take certain service restriction measures against relevant parties included in the records of uncivilized behavior of passengers.

According to reports, at that time, the relevant person in charge of the China Air Transport Association said that the release of records of passengers’ uncivilized behavior marked the entry of the “blacklist” system into a normalized implementation stage.

But in mid-October this year, Nandu reporters contacted relevant staff of the China Airlines Association. The other party said that the association is no longer responsible for recording information about passengers with uncivilized behavior.

In 2024, the Civil Aviation Administration of China issued the "Opinions of the Civil Aviation Administration on Further Strengthening and Improving Cabin Safety Management in the New Era" (hereinafter referred to as the "Opinions"), which pointed out that job responsibilities and rights should be clarified to ensure that flight, cabin, and Front-line personnel such as security, dispatch, and ground service personnel have sufficient confidence and flexibility to effectively handle "aircraft disturbances" and other types of incidents that affect cabin order.

The "Opinions" emphasize that all transportation airlines should adhere to a realistic, objective and fair attitude, properly screen and handle various cabin service complaints, and establish a complaint mechanism for the persons complained against to reduce the impact of invalid or malicious complaints on the normal performance of crew members' duties. negative impact.

Civil aviation expert Li Hanming told Nandu reporters that currently each airline company has internal rules and guidelines based on existing flight experience for Internet celebrities to evaluate airlines or passengers to cause trouble. "The troubles are mainly based on the "Public Security Management Punishment Law", but the determination of the degree of troubles requires further improvement of management methods."

| Voice

Some bloggers called for a boycott of "trouble-finding evaluations"

and "Xiaohuxing" are both aviation evaluation bloggers. Mr. Zhao told Nandu reporters that the other party had come to his live broadcast room, "I once advised him that this is not good, don't do it. If you want to be a self-media, there are many directions to choose from. This (fault-finding evaluation) form It’s not good, even if he gives me gifts, I won’t accept them.”

Mr. Zhao said that he didn’t want to post a video specifically to evaluate his evaluation method, “because I didn’t have the ability to ask him to stop these behaviors. If I post a video, it will send him more traffic. I don't approve of his behavior, and I even hate this kind of 'finding fault'. "

" Adhering to the mentality of "black and red are also red", some bloggers are "finding fault". "Evaluation" goes further and further down the road. "It is undeniable that their traffic is very high and attractive. On the one hand, it may be psychological distortion, and on the other hand, it is nothing more than profit-seeking."

After "Xiaohuxing" was detained, the relevant person in charge of the above-mentioned short video platform told Nandu reporters, The account has been banned indefinitely by the platform.

In this regard, China Civil Aviation News published an article titled "Civil Aviation Order Does Not Allow for Provocation by "Internet Celebrities"" pointing out that such behavior aimed at gaining attention will not only cause emotional and psychological harm to front-line civil aviation workers, but also cause Seriously, it will cause disruption to the normal order of civil aviation and may affect the safe operation of flights.

Some "Internet celebrities" rely on their large number of fans and traffic, and believe that they have the so-called "right to speak". Regardless of whether they are justified or not, they threaten to "complain" if they disagree with each other, and suppress and suppress civil aviation staff at will. Harassment, deliberately intensifying conflicts, causing harm to front-line staff, and adversely affecting the normal working order of civil aviation.

"We should resolutely resist the behavior of 'Internet celebrities' and other speculators who maliciously slander and harm front-line workers in civil aviation. We should not compromise or give in. We should promptly cooperate with judicial authorities for behavior that violates laws and regulations and hinders public order and civil aviation safety." Punished in accordance with the law.”

Nandu reporters found that in recent years, disputes over “trouble-finding evaluations” have been increasing, and some bloggers were sued and sentenced to compensation.

In February this year, Suzhou Huqiu Court announced a precedent. In this case, some review bloggers made review comments without purchasing or experiencing latex mattresses, latex pillows and other products, and also claimed that "selling latex is rubbish" and "why there is no bottom line in selling goods".

Since the evaluation account was operated by a company in Suzhou and was recorded by its legal representative Xiao Hu, the plaintiff sued a company in Suzhou and Xiao Hu in court.

The court held that the defendant claimed that the video released was to implement public opinion supervision for the public interest, but the content of the video exceeded the reasonable limits that should be followed when implementing public opinion supervision. In the end, the court ruled that the two defendants immediately stopped infringement, publicly apologized, and compensated the plaintiff for economic losses of 23,000 yuan.

"When service industry personnel have their rights and interests harmed, they can file a civil lawsuit and require the other party to apologize, compensate for losses, stop the infringement, etc." Deng Gang, a lawyer at Guangdong Legal Shengbang Law Firm, told Nandu reporters.