Editor's note: Short videos and live broadcasts related to tomb robbing, illegal appraisals and other illegal activities have recently attracted the attention of regulatory authorities. Earlier, chaos such as bloggers disrupting airport order in the name of "evaluation" and "Inte

Internet celebrity "Little Tiger Walk" made things difficult for volunteers at Shenzhen Bao'an International Airport.

"Xiaohuxing" complained that the flight attendant's "clothes were wrinkled" and was accused of being picky.

The service package project displayed by Mr. Huang.

"Little Tigers" troubled ground staff at the boarding gate.

Editor’s note: Short videos and live broadcasts related to tomb robbing, illegal appraisals and other illegal activities have recently attracted the attention of regulatory authorities. Earlier, chaos such as bloggers disrupting airport order in the name of "evaluation" and "Internet celebrity doctors" selling drugs through fake science popularization continued to be exposed. In the unspoken rule of "traffic first", a "pathological" chain of intertwined interests has surfaced. Narada and n Video will launch a series of surveys on "pathological traffic" from now on, looking at the industry chain and governance suggestions behind phenomena such as extreme "robbing" traffic, to jointly create a clear cyberspace.

"Why are you wearing a mask? Why don't you take it off? I'll touch you!" Recently, this scene was staged at Shenzhen Bao'an International Airport, exposing the "fault-finding evaluation" to the public. In the end, the aviation review blogger "Xiaohuxing" involved was sentenced to administrative detention for making things difficult for airport volunteers.

"'Fault-finding evaluation' traffic is very high. On the one hand, this may be a psychological distortion, and on the other hand, it is nothing more than profit-seeking." An aviation evaluation blogger with 700,000 fans analyzed to Nandu and n video reporter, The function of evaluation videos is usually to attract traffic. The mcn organization also stated that if you want to become an aviation review blogger, "you can guarantee to set up your personal account and completely establish your personality in one month."

Nandu reporters noticed that in 2016, the China Air Transport Association formulated and promulgated the "Measures for the Management of Records of Uncivilized Behavior of Civil Aviation Passengers", but recently, staff of the association stated that they are "no longer responsible for recording information about passengers who behave in an uncivilized manner." A senior civil aviation practitioner said that malicious complaints affect promotion, performance, income, etc. She believes that Internet celebrities’ pursuit of pathological traffic has increased the pressure on the service industry.

Internet celebrity "Little Tiger Walk" made things difficult for volunteers at Shenzhen Bao'an International Airport.

Phenomenon: Volunteer flight attendants have repeatedly made things difficult for them.

Recently, aviation review internet celebrity "Xiao Huxing" accused a female volunteer of wearing a mask at Shenzhen Bao'an International Airport after drinking, and threatened to take it off herself. She was eventually administratively detained by the Shenzhen police in accordance with the law. .

According to the police report, after the "Little Tiger Travel" was rejected, he not only repeatedly harassed volunteers and on-site management personnel, but also got into an argument with a male passenger who came to dissuade him, seriously disrupting the check-in order.

This incident aroused public outrage. The words and deeds of "Little Tigers" go far beyond the scope of evaluation. They not only affect the check-in order, but also challenge the bottom line of public acceptance.

Ms. Peng, a senior civil aviation practitioner, told Nandu reporters that now every airline and airport basically has its own regulations on whether to wear masks. "'Little Tiger Walk' forces volunteers to take off masks, mainly to earn traffic.", in In her opinion, this is an act of "nitpicking."

"Xiaohuxing" complained that the flight attendant's "clothes were wrinkled" and was accused of being picky.

This is not the first time that "Little Tiger" has done something extraordinary. Previously, he often regarded himself as a "high-card user of China Southern Airlines" and made unreasonable demands on aviation services, including "requiring flight attendants to squat down to serve" and "complaining about wrinkles in flight attendants' clothes".

Nandu reporters found that in recent years, it is not uncommon for Internet celebrities to embarrass service personnel in public places.

Before

, an Internet celebrity called "Mala Tang" live broadcasted the security check process during boarding, but did not stop even after being reminded by the security personnel. Later, an Internet celebrity was dissatisfied with the flight delay and claimed that he had 2.8 million fans and asked the airline to provide special care... …

The aviation industry pays attention to service attitude, and practitioners need to maintain a decent image when facing the camera. However, some Internet celebrities use "evaluation" as an excuse and rely on their high traffic to threaten negative reviews and make unreasonable demands. Some companies are worried that the matter will cause a big stir, so they choose to keep quiet and make concessions repeatedly.

After the "Little Tiger Walk" caused a disturbance at the airport, Nandu reporters contacted many people in the aviation industry, and many people said that "the matter is relatively sensitive and it is inconvenient to comment."

Civil aviation expert Li Hanming explained to Nandu reporters that such behavior disrupts order. “The original intention of flight evaluation is to introduce the experience of ordinary people when traveling. This kind of so-called ‘evaluation’ for the purpose of sensationalism is actually of no benefit to ordinary consumers.At the same time, deliberately causing trouble not only disrupted the normal flight order, but also harmed the personal dignity of the employees. "

He also pointed out that in the past period, many airlines have favored customers when facing disputes between customers and service personnel. "In fact, this is not conducive to the normal operation of the company, and may even encourage troublemakers to further challenge social order. "

Survey: Some organizations claim that one month can create a persona

Nandu reporters noticed that "Xiaohuxing" previously had 55,000 fans on a short video platform, and his personal profile was focused on asset management and evaluating airlines. Before the ban, its The account avatar is "Fengyan Real Estate Fengyu Finance", and the main company of the account is Hangzhou Xiaohuxing Asset Management Co., Ltd.

This account is also associated with the WeChat public account of "Fengyan Real Estate Fengyu Finance", and the authentication subject is the same company. The public account once published an article introducing "Xiao Hu Xing", saying that "Brother Hu" is the anchor of the short video platform "Xiao Hu Xing" and the founder of Fengyan Real Estate Club Wang Moufeng. It also said that it will hold a "Brother Hu Fan Salon" and non-member tickets will be held. 29,800 yuan.

Nandu reporters learned through the National Enterprise Credit Information Publicity System that the company has been included in the list of abnormal operations.

Mr. Zhao is an aviation review blogger with 700,000 fans. He told Nandu reporters, "Xiaohuxing." "This type of blogger has high traffic and chooses to make things difficult for service staff to make videos, mainly for the sake of profit." If the evaluation blogger wants to make a good account, but does it by making things difficult for others, the account has no commercial value. No brand dares to cooperate with it. "

As a blogger of the same type, Mr. Zhao introduced the profit model to Nandu reporters.

Almost every video he publishes has thousands of likes. "This is just a personal hobby of recording daily life. I don't consider becoming A professional self-media blogger, I have my own company. "

But as his influence increased, he began to link up with multiple airlines in the process of aviation evaluation. "The biggest help of aviation evaluation at present is to attract traffic. "He told Nandu reporters that he will now shoot the airline's advertisements to help the airline bring traffic, and also allow passengers to learn more about the airline's services and choose to fly with this airline.

Mr. Zhao also recruited dozens of flight attendants to join. Its live broadcast guild conducts live broadcasts and “shares the income from live broadcast rewards. "

Nandu reporter's investigation found that an mcn organization called "Xiao Ma Entertainment" claimed to have cooperated with "samchui", an Internet celebrity aviation review blogger with a million fans.

Mr. Huang of the organization told Nandu reporters, If you want to become an aviation review blogger, you can provide targeted incubation services through various aspects such as selecting relevant hot topics in the early stage, video shooting, and real-time docking, and provide online guidance at any time during the shooting.

He said, "Everyone's. The way of expression, expression ability, and content presentation mode are different. We will combine the blogger's ideas and style to create refined characters. If you purely rely on templates or copy others, the content will be relatively homogeneous, and it will be difficult to build this account. "

The service package project displayed by Mr. Huang.

Mr. Huang also said, "It takes one month to ensure that the personal account is set up and the personality is fully established. The second to fourth months are the golden period for bloggers to produce content. At this stage, they can increase their followers by 30,000 to 40,000 and achieve the purpose of monetization. "

service fees cover the entry package of 5,980 yuan, the blogger package of 22,980 yuan, etc. If the contract is terminated midway, 699 yuan of operating labor costs will be deducted.

Impact: Pathological traffic increases pressure on the service industry

It is true that outrageous behavior attracts attention, It can stimulate the curiosity of some netizens and thereby harvest traffic. However, if they try to use the power of public opinion to force others to comply, they may even be reckless and get swallowed up by the traffic. After

made a big fuss at the airport, more people became aware of the pursuit. We hope airlines will do something about the harm of pathological traffic.

"If airlines or management departments want to achieve a deterrent effect, they can refer to foreign airlines that blacklist passengers who make things difficult for service personnel, and hope that they will provide more support to their employees from the system."Ms. Peng, a senior civil aviation practitioner, told Nandu reporters that complaints from passengers about flight attendants or ground staff will affect their promotion, performance, income, etc., which has caused great pressure on front-line employees.

"In recent years, because of The impact of the Internet is getting bigger and bigger, and airlines are paying more attention to the severity of incidents. Regardless of whether the passenger's complaint is correct or not, it will be linked to us. "Ms. Peng said, "I think the Internet celebrity 'Xiao Huxing' behaves like this because he has personal moral and psychological problems. Coupled with his status as an Internet celebrity, he needs to earn traffic. "

She believes that Internet celebrities' pursuit of pathological traffic has increased the pressure on the service industry.

As for "Little Tiger Travel", which claims to be "China Southern Airlines High Card", China Southern Airlines customer service staff told Nandu reporters that if there is a problem of passengers disrupting order, It will be handled by relevant departments. However, whether individual passengers will be included in the "blacklist" is "not something we can set directly."

"Little Tigers" troubled ground staff at the boarding gate.

In 2016, the China Air Transport Association formulated the policy. The "Measures for the Management of Uncivilized Behavior of Civil Aviation Passengers" stipulates that China Airlines will obtain information on uncivilized passengers from the Civil Aviation Administration of China within a certain period of time, and the record information will be retained for 1 to 2 years.

According to reports, civil aviation passengers are uncivilized. The behaviors are mainly divided into 10 categories, including blocking, occupying, and attacking check-in counters. The five major domestic air transport companies also stated that certain service restrictions will be taken against relevant parties included in the records of uncivilized passengers.

According to reports, At that time, the relevant person in charge of the China Air Transport Association said that the release of the uncivilized behavior records of passengers marked the entry of the "blacklist" system into a normalized implementation stage. However, in mid-October this year, a reporter from Nandu contacted the relevant staff of the China Air Transport Association. The other party stated that the association is no longer responsible for recording information about passengers with uncivilized behavior.

In 2024, the Civil Aviation Administration of China issued the "Opinions of the Civil Aviation Administration on Further Strengthening and Improving Cabin Safety Management in the New Era" (hereinafter referred to as the "Opinions"). It pointed out that job responsibilities and rights should be clarified to ensure that front-line personnel such as flight, cabin, security, dispatch, and ground service personnel have sufficient confidence and flexibility to effectively deal with "aircraft disturbances" and other types of incidents that affect cabin order.

"Opinions" 》 emphasizes that all transportation airlines should adhere to a realistic, objective and fair attitude, properly screen and handle all types of cabin service complaints, and establish a complaint mechanism for those complained against to reduce the negative impact of invalid or malicious complaints on the normal performance of crew members' duties. .

Civil aviation expert Li Hanming told Nandu reporters that currently, each airline company has internal rules and guidelines for handling troubles caused by Internet celebrities or passengers. It is determined that management measures need to be further improved. "

spoke out: Some bloggers called for a boycott of "fault-finding evaluations"

and "Xiaohuxing" are both aviation evaluation bloggers. Mr. Zhao told Nandu reporters that the other party had come to his live broadcast room, "I once advised him not to do this. Well, don’t do this. If you want to do self-media, there are many directions to choose from. This (finding fault evaluation) form is not good, even if he gives me gifts, I will not accept them. "

Mr. Zhao said that he did not want to post a video specifically to evaluate his evaluation method before, "because I did not have the ability to make him stop these behaviors. In this case, my posting the video will actually send him more traffic. I don’t approve of his behavior, and I even hate this kind of ‘fault-finding evaluation’. "

adheres to the mentality of "black and red are also red", and some bloggers go further and further on the road of "finding fault evaluation". "It is undeniable that their traffic is very high and attractive. On the one hand, it may be psychological distortion. , on the other hand, is nothing more than profit-seeking. After "

" Xiaohuxing" was detained, the relevant person in charge of the above-mentioned short video platform told Nandu reporters that the account had been banned indefinitely by the platform.

In response to this, the Civil Aviation News of China published an article titled "Civil Aviation Order Does Not Allow for Provocation by "Internet Celebrities"" pointing out that such behavior aimed at gaining attention will not only cause emotional and psychological harm to front-line civil aviation workers, but also cause Seriously, it will cause disruption to the normal order of civil aviation and may affect the safe operation of flights.

Some "Internet celebrities" rely on their large number of fans and traffic, and believe that they have the so-called "right to speak". Regardless of whether they are justified or not, they threaten to "complain" if they disagree with each other, and suppress and suppress civil aviation staff at will. Harassment, deliberately intensifying conflicts, causing harm to front-line staff, and adversely affecting the normal working order of civil aviation.

"We should resolutely resist the behavior of 'Internet celebrities' and other speculators who maliciously slander and harm front-line workers in civil aviation. We should not compromise or submit. We should promptly cooperate with judicial authorities for behavior that violates laws and regulations and hinders public order and civil aviation safety." Punished in accordance with the law.”

Nandu reporters found that in recent years, disputes over “trouble-finding evaluations” have been increasing, and some bloggers were sued and sentenced to compensation.

In February this year, Suzhou Huqiu Court announced a precedent. In this case, some review bloggers made review comments without purchasing or experiencing latex mattresses, latex pillows and other products, and also claimed that "selling latex is rubbish" and "why there is no bottom line in selling goods".

Because the evaluation account was operated by a company in Suzhou and its legal representative Xiao Hu appeared in the recording, the plaintiff sued a company in Suzhou and Xiao Hu to the court.

The court held that the defendant claimed that the video released was to implement public opinion supervision for the public interest, but the content of the video exceeded the reasonable limits that should be followed when implementing public opinion supervision. In the end, the court ruled that the two defendants immediately stopped infringement, publicly apologized, and compensated the plaintiff for economic losses of 23,000 yuan.

"When service industry personnel have their rights and interests harmed, they can file a civil lawsuit and require the other party to apologize, compensate for losses, stop the infringement, etc." Deng Gang, a lawyer at Guangdong Legal Shengbang Law Firm, told Nandu reporters.

Working together to create a clear cyberspace theme planning - "Sick Traffic" series of investigations

General planner: Rong Mingchang Liu Jiangtao

Executive planning: Wang Jia

Coordinator: Nandu reporter Xiang Xueni

The main writer of this issue: Nandu reporter Wei Juanming

Written by: Nandu trainee Reporter Li Jiajing