[Text/Observer.com columnist Shinzhi] The "Feng Shen" movie seems to always be in the embarrassment of "not being able to make it in time". The long preparation and shooting cycle made this movie seem out of place when it was released - the era of blockbusters with golden floors

[Text/Observer.com columnist New]

The "Fengshen" movie seems to always be in the embarrassment of "being late". The long preparation and shooting cycle made this movie seem out of place when it was released - the era of blockbusters with golden floors and fire cooking has passed, and the realist themes are everywhere in the 2023 summer vacation with a grand world view and magnificent imagination. "God of Chao Ge Fengyun" looks more like a fashionable work in 2015. However, the first part of "Fengshen" instantly became a benchmark work with its "combination of Chinese and Western" interpretation of Chinese mythology, the proton mass full of Chinese masculinity and the magnificent visual effects.

The impressive "proton group" in " Fengshen Part 1 "

Of course, the actors and characters must be highlighted! The wild and complex King Zhou, the charming and innocent Daji, the gentle and gentle Boyikao, the kind and kind King Wen of Zhou, the funny villain "Bi Bohou", the fairy-like Yang Jian, and the second creation that caused a blowout CP, Wu Wang Jifa and Yin Jiao... These are the characters that make people's eyes brighter. They are called "the collective innovation of domestic entertainment" and are extremely in line with the aesthetic needs and understanding of mythology of contemporary audiences, giving the movie a "long tail effect" Although the release of the second part has been a long time since the first, it is still the sequel that the audience is most looking forward to.

Fei Xiang played the complex villain "Yin Shou" who is different from the traditional image of "King Zhou" in "Fengshen Part 1: Chaoge Fengyun"

However, along with the glory came one after another "house collapses", the director , the heroine, and then to the brilliant "Yin Jiao" Chen Muchi and "Ji Fa" , the first two are due to controversial remarks involving the nation, and the latter two are emotional issues involving moral disputes. Every time Internet public opinion "collapses", it is a bloody storm. Every time public opinion rises, fans of "Fengshen" frantically worry about whether the second part will be released.

With the official announcement of "Fengshen Part 2: War of Xiqi", this hanging heart can be temporarily put at rest. The next thing fans of "Feng Shen" have to do is to pray that nothing more will happen in the next two months - if career fans who have followed a star all the way can be regarded as "investing in shares", chasing a series of movies these days is comparable to buying a high-end movie. Risky financial product!

Looking at it from another perspective, many people have been pessimistic or even boycotted the "Feng Shen" series of movies because of these so-called "house collapse incidents". This is really unnecessary and unreasonable.

"Fengshen Part 2: War of Xiqi" finalized poster

I remember when Wang Leehom the so-called "house collapse" incident paralyzed Weibo, the "celebrity house collapse" was still a "major safety incident", today every once in a while In the entertainment industry where houses are collapsing, everyone has a house that is collapsing, and everyone is on the road to collapse. Even some unconfirmed news that is based on rumors and rumors is shouted "house collapse" by various marketing accounts and fans. In today's entertainment industry, everyone seems to Standing on a demolition ruins."Collapsed House" has also gone from being a "variety show star to a legal person", and now it's a battle among celebrity fans - "I've long seen that this person is not good, how can anyone be his fan?" "Fortunately, my family xx There will be no such thing. He is a good young man with a good outlook on life." "What? My house collapsed too? It must be xx's slander"...

In fact, there are different types of "collapsed houses":

Some of them were stepped on. It goes without saying that this is an absolute red line, and it goes without saying that the account will be terminated;

some expressions of opinions are biased, trial-and-error, and inconsistent with mainstream values, which has led to mutual criticism among different groups on the Internet. According to the general term of the "Internet War" The process is fast forwarded to the one-stop process of "going online", "taking the hat" and "reporting". To outsiders, the person in the storm seems to have "collapsed";

"Feng Shen" series director Ur Good released a video on the day it announced the release of the second part, thanking the fans for their support

and the emotional collapse of the house. This is a small essay offensive, real and fake are flying everywhere, and in the end it is often a bad debt without "after-sales". It often takes a long time for some stars who have been "housed" by false rumors to repair and heal from the negative effects - some are able to make a comeback with their strength and works. After getting the microphone back, there will naturally be old fans and new fans to help you clarify those things. The truth behind the old rumors is that some people have lost their market and resources and have never recovered. There is no such person.

Today's entertainment industry naturally does not have a quantitative indicator of "house collapse" and the corresponding "handling standard", and the "Fengshen" series of movies is faced with a hodgepodge of the above situations. Right and wrong are now held by each party. Words have not yet been “proven by time”. But if we simply and crudely deny the character and the movie itself because of some real and fake "fancy house collapse", what will be left in the end can only be said to be a film and television market that is in danger of depression.

On the other hand, "risk control" and "quality control" are indeed things that the film studio, from creators to managers to every actor, needs to be conscious of. While calling on the public to be tolerant, should directors and creators also come out of the ivory tower and breathe more real human air? Can actors keep themselves clean and focus on their work, and everyone should do a good job in risk management?

Everyone is talking about the "movie industry". Naturally, an industrial product is composed of countless parts. It is a cruel reality that a small screw failure causes the entire product to fail. The same is true for movies as an industrial product. After all, as a "second creation" movie that has made a huge breakthrough and created considerable economic value, the audience has also become a very important part of this "product". What supports "Feng Shen" along the way is always the audience's expectations and enthusiasm. , good things will always shine, come on and catch up!

This article is an exclusive manuscript of Observer.com. The content of the article is purely the author's personal opinion and does not represent the platform's opinion. It may not be reproduced without authorization, otherwise legal liability will be pursued. Follow Observer.com on WeChat guanchacn and read interesting articles every day.