"The ugliest effect of this dress has already appeared. I don't believe that I am uglier than him in it." In front of the billboard at the subway station, many passengers were discussing a down jacket advertisement endorsed by Xu Zhisheng. As the popularity of variety shows conti

"The ugliest effect of this dress has already appeared. I don't believe that I am uglier than him in it." In front of the billboard in the subway station, many passengers were discussing a down jacket advertisement endorsed by Xu Zhisheng.

As the popularity of variety shows continues to heat up, talk show actors active on stage are becoming the new favorites of brands.

Are the streets and alleys occupied by "ugly men"?

Xu Zhisheng’s reverse endorsement quickly went out of the circle

Recently, talk show actor Xu Zhisheng’s endorsement in an advertisement quickly went out of the circle. In the

video, Xu Zhisheng transforms into feathers and introduces the functions of the brand. The funny plot and the hilarious Xu Zhisheng made this video arouse widespread discussion. Not only that, this magical advertisement also appeared in the streets and alleys. Some passengers came across Xu Zhisheng's advertisement in the subway, and it flashed through the subway doors and windows. In an instant, the humorous effect is doubled.

This wave of reverse endorsement marketing methods made netizens call it "too creative".

Traditional clothing brands have always tended to choose celebrities with outstanding appearance to show the best effect of their products. However, this time the brand broke the inherent model of advertising and chose Xu Zhisheng, who has a more down-to-earth image, as its spokesperson, forming a strong contrast with traditional celebrity endorsements. There is a sense of contrast, which is why this marketing can break the circle.

In addition, the clothing endorsed by Xu Zhisheng is closer to an ordinary person's "buyer show", making consumers feel more authentic and credible. This affinity shortens the distance between the brand and consumers, making it easier for consumers to Generate emotional resonance and purchase desire.

Talk show actors have become the new darlings of brands

Head actors' advertising endorsement fees exceed one million yuan

Xu Zhisheng became popular in the "Talk Show Conference" in 2021. Although he did not win the championship that year, it did not prevent him from becoming the most popular in the talk show industry. One of the most popular actors. In the following years, Xu Zhisheng gradually emerged in the entertainment industry with his unique style, and his commercial value was also revealed.

In fact, this is not the first advertisement Xu Zhisheng has received this year.

reporters found that various advertisements can be seen on Xu Zhisheng’s social media, involving brands including Tmall, oppo, Meituan Takeout, Bosch dishwashers, Pizza Hut, etc.

It's not just Xu Zhisheng. Yang Li, who became popular with the "Puxin Man" meme, has endorsed many big brands such as Great Wall Motors, Xpeng Motors, Intel, Sheshejiu, Heilan House, etc. in the past few years, and has cooperated with Most of the brands are men's products. Not long ago, Yang Li also caused controversy due to cooperation with JD.com.

In addition, leading talk show artists such as Hulan , He Guangzhi , Fu Hang have also frequently received commercial cooperation from brands this year.

Facts have proved that talk show actors are gradually becoming the new favorites of brands.

The reason is that with the continuous broadcast of variety shows such as "The King of Comedy Stand-up Season" and "Talk Show and His Friends", the influence of talk show actors is expanding day by day, and a large and loyal fan base can bring considerable benefits to the brand. exposure and attention.

In addition, talk show actors have their own hot memes. When brands cooperate with actors, they can cleverly integrate these hot memes into advertisements to make the advertising content more lively and interesting and easier for the audience to accept.

A celebrity brokerage practitioner revealed to reporters that Xu Zhisheng’s endorsement fee for Semir’s advertisement is confidential, but we understand that Xu Zhisheng’s exclusive endorsement fee is usually around 3 million to 4 million (including tax). In addition to Xu Zhisheng, leading talk show artists such as Fu Hang and Li Xueqin are also at about the same price.

In addition to endorsement fees, the above-mentioned agent also revealed that the current appearance fees of leading talk show artists are probably hundreds of thousands. The other party said: "In the past two years, when Li Xueqin was popular, her popularity exceeded 1 million, and her popularity was lower, between 200,000 and 300,000. Although the talk show has been very popular in the past two years, the top five or six people are really out of the circle. For artists, their endorsement and appearance fees will be higher, while other artists have little market."

(Source: Blue Whale News)

For more exciting information, please download the "Jimu News" client in the application market. Please do not reprint without authorization. You are welcome to provide news clues, and you will be paid once accepted. 24-hour reporting hotline 027 -86777777.