Cover News Reporter Xiong Yingying Recently, the topic of "Hong Kong Meicheng Mooncakes" promoted by many leading anchors has continued to be questioned as false propaganda, triggering heated discussions among netizens. On September 16, a reporter saw at the Meicheng Mooncake Tma

Cover News Reporter Xiong Yingying

Recently, the topic of "Hong Kong Meicheng Mooncakes" promoted by many leading anchors has been questioned as false propaganda, which has triggered heated discussions among netizens.

On September 16, a reporter saw at the Meicheng Mooncake Tmall flagship store that all mooncake products in the store have been taken off the shelves, and only a few snack gift boxes are available for purchase; only two snowskin mooncakes are on sale in the JD flagship store, and other mooncakes are also available. Has been removed from the shelves. The reporter from

consulted the customer service of two online stores as a buyer, and the reply he received was "out of stock." When asked further whether it was really sold out or not because of the recent news, a customer service officer said that the orders were placed maliciously and then applied for a refund, so they were no longer sold.

As for whether the mooncakes are produced in Hong Kong, the above-mentioned customer service said that the Meicheng brand is registered in Hong Kong and has a trademark registration certificate, and the brand genes and R&D team are all from Hong Kong. In order to better expand market demand, the company has established marketing centers and production bases in Guangzhou and Foshan. Each product complies with national food safety standards.

The official online store of Meicheng Mooncakes shows that related products have been removed from the shelves

A few days ago, leading anchor Xiao Yang Ge and anchors affiliated with Three Sheep strongly promoted Meicheng Mooncakes in the live broadcast room. Brother Yang said that Hong Kong Meicheng only makes high-end mooncakes, which contain black truffles and are prepared by Michelin masters. More than 1 million orders have been sold. But then some netizens and agents revealed that the product was not actually produced in Hong Kong, but in Guangzhou and Foshan. The topic "Hong Kong mooncakes with monthly sales of 50 million yuan cannot be bought in Hong Kong" immediately became a hot search topic.

Judging from the Meicheng mooncake product information posted by netizens, the outer packaging is indeed printed with the words Hong Kong Meicheng Food Group Co., Ltd., and the brand operation center is Guangzhou Meicheng Food Co., Ltd. (hereinafter referred to as "Guangzhou Meicheng"). There are two manufacturers, Guangzhou Meicheng Food Technology Co., Ltd. and Foshan Meicheng Food Co., Ltd.

Sky Eye Check shows that the registration date of Hong Kong Meicheng Food Group Co., Ltd. is April 15, 2019, and it is still registered. The operator, Guangzhou Meicheng, was established on April 24, 2019, with a registered capital of 10 million yuan. Intellectual property information shows that Guangzhou Meicheng applied to register the "Hong Kong Meicheng" trademark in October 2022, but the initial review was rejected; in August 2023, the company applied for the "Meicheng Mooncake" trademark and is currently waiting for substantive review.

The company's application for the "Hong Kong Meicheng" trademark was rejected.

The person in charge of Meicheng mooncakes recently said in an interview with the media that there is no legal provision that says that if a brand is registered in Hong Kong, it cannot be produced in the mainland. It is difficult to encounter such a thing at present. Very helpless. Some lawyers said that if consumers are led to mistakenly believe that the product is produced in Hong Kong through packaging and publicity, it may be suspected of false advertising and defrauding consumers.

At present, information related to Meicheng mooncakes can also be searched on the Three Sheep-related short video accounts, but the company has not yet responded to this matter. Luo Yonghao, the host of the Make a Friend live broadcast room, said during the live broadcast, "I have never sold our company, but our (subsidiary) small vertical live broadcast room seems to have been affected by the trick and sold some. Now they are urgently checking the information. Check. It’s over, and we’ll refund you one or three for the next two days.”

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