How come Daniel Wu, who used to be the pinnacle of Asian beauties, became a car model? Daniel Wu, who had suffered a serious illness and claimed that he was in a sexless marriage, now looks like a depressed middle-aged man. I just didn't expect that after gradually fading out of

has become so popular. How did Daniel Wu, who used to be the ceiling for Asian beauties, become a car model with backward compatibility?

Daniel Wu, who had a serious illness and revealed that he had a sexless marriage, now looks like a depressed middle-aged man.

I just didn’t expect that, after gradually fading out of the film industry, he would turn around and become a Honda car model?

In fact, Azu loves cars very much, so the linkage is not surprising.

However, I have to say that Azu and cars have achieved mutual success, and both people and cars have reached a new level.

In the past few decades, car models have been associated with sexiness, but now people don’t buy it anymore.

Many auto shows have given up on creating sexy models, and instead chose well-received automotive experts and word-of-mouth celebrities to represent their brands.

Zhang Ruoyun, Jin Chen, and Deng Ziqi have all made guest appearances as car models.

Jin Chen participated in an event

However, a certain auto show bucked the trend a while ago and launched sexy car models with larger-scale clothing, which caused numerous controversies.

Some people think: Nowadays, "freedom of dressing" is emphasized, and these coolly dressed car models are no big deal;

Some people also said: The scene is like a "18-year-old ban", and even the cars have become vulgar.

Now even the police are dispatched...

So, why are sexy car models so unpopular?

Is our concept becoming more and more conservative, or is everyone's aesthetic taste getting higher and higher?

Why does the auto show have to use sexy models as a gimmick for quite some time?

Beautiful cars + beauties

A man’s successful learning atmosphere

In fact, early car models were not so closely tied to erotic culture. The original intention of the

car model was just to better demonstrate the functions of the car.

At the end of the 19th century, the automobile industry was just getting started.

As an emerging product, many people don’t understand the automobile, and those who have access to it are only upper-class aristocrats.

So the car companies thought that they might find some well-known actors to introduce the cars to everyone, and add luster to the cars with their own popularity.

At the beginning of the 20th century, British actress Lily Lant served as a model to popularize the use of cars to the audience - this was probably the first real car model.

However, at this time, the role of the car model is closer to that of a "salesperson".

They were conservatively dressed and elegant in posture, introducing and demonstrating the performance of the car.

The softness exclusive to women can make up for the coldness of heavy industrial equipment; and the affinity of women can also shorten the distance with consumers.

In addition, the main consumer groups of cars at that time were aristocratic men, so using the opposite sex as sales personnel can bring an emotional appeal and also help the sales of cars.

Therefore, almost all car model practitioners are women.

After the 1950s, the Western concept of sexual freedom has become more and more popular, and cars have become more and more popular.

It’s no surprise that the erotic culture has hit the automobile industry.

Moreover, cars represent career, and beautiful women represent love. "Fancy cars with beautiful women" can easily give male consumers the illusion of "upper-class successful people".

This kind of atmosphere marketing has greatly promoted the car purchase rate.

From this point on, sexy car models no longer need to promote . Instead, in accordance with the requirements of exhibitors, they sit on the hood and exude their feminine charm, giving male buyers a chance to tease and let them stay a little longer.

In 1961, the Detroit Auto Show in the United States also used the "swimsuit beauty pageant" gimmick to attract consumers.

The car model held up a billboard with the words "Car Wash Lady" printed on it, showing off her figure and attracting people from all directions like a magnet.

After tasting this sweetness, many car companies followed suit.

Gradually, the word car model became associated with "sexy".

Domestic auto shows have a short history, and many concepts have followed Western models. This marketing method of using sexy car models as a selling point has also been learned.

Especially after 2000, the domestic economy grew rapidly, people became more open-minded, and the scale of car models became larger and larger, and people did not think there was much wrong with being sexy.

I won’t show the domestic pictures, they are quite large, similar to this ↑

Liu Genghong ’s wife Wang Wanfei also worked as a car model when she was young.

She even took off her leggings in order to better show the charm of the car with her body, which is quite dedicated...

Liu Wen, Zhang Xinyu have all worn sexy long skirts and appeared as car models at events.

It seems that car models in the early years seemed to be more liberal, but now they are becoming more and more conservative?

but! You can't say that.

First of all, we have to clarify two concepts: There is a fundamental difference between "the sexiness of car model sales" and "the sexiness of freedom of dressing".

The former highlights gender differences and is "coquettish" under the male gaze; while the latter does not cater to others, but just shows itself including the sexy part.

Car models wearing trousers vs. women wearing navel-baring clothes on the streets in the 1990s

"How much fabric is there" is not the core of "appraisal".

The key point is to see whether women are placed in the position of the subject or the position of the object.

The sexiness of athletes is very positive and healthy. Their movements have no sexual implications. No matter how little they wear, they are just showing off their sense of strength that is different from Bai Youshou.

However, sexy car models have to use their body language to give the car a higher value, which implies an ambiguous meaning of "By buying a certain car, you can get the same type of woman".

They are like the ornaments that come with a car, accepting the gaze and selection of others.

Apart from their appearance, they are dispensable, and no one cares about their spiritual world as independent individuals.

What is hidden behind this is the objectification and discrimination against women.

As for those who use "freedom to dress" to justify "edge marketing", we all know whether is using the guise of equal rights to satisfy their own lust, or is it sincere equality and tolerance.

Of course, we don’t want to blame those women who choose to be sexy car models.

They are also victims of male coercion. Faced with the real dilemma of patriarchal oppression, it is often difficult for them to get out of the position of being supported and controlled.

The "large-scale car model" mentioned earlier was dignified and generous in his early days. Probably because he couldn't get any job opportunities, he embarked on the path of "ghostly eyes".

It is said that she wants to save money to study abroad

What we are disgusted with is this industry rule that determines the value of women based on "gender characteristics and pleasing others".

Although "selling sexiness" may not violate the bottom line, people must occasionally abandon some animalistic aesthetics and embrace rationality, equality and civilization.

Based on this, it is not difficult for us to understand why there are fewer and fewer car models that "sell sexy".

From side chick to executive style

This season’s car models are all about “style”

Interestingly, there are more and more female executive style car models.

The most fundamental reason behind this change is that women’s purchasing power of cars has increased.

A survey shows that 85% of vehicle purchase decisions in North American families are influenced by women, and 65% of new cars are purchased directly by women.

In the United States, more women than men have driver's licenses.

Many people have begun to pay attention to the "her economy"

Consumption images have changed. Of course, exhibitors must change their marketing strategies and use female executive-style car models to impress female buyers.

The Chantilly Auto Show has a thorough understanding of women's successful learning atmosphere.

The supermodels wore pure black dresses and walked forward with powerful steps.

’s aura of a queen made the sports car behind her look like her docile pets, and the audience in the stands seemed to be her courtiers.

Many sisters said, "For the first time, they had the desire to buy a car because of a car model."

Denza's car models are also widely praised.

The models look like executives, showing off the performance of the car confidently and generously.

Banban, who is wearing a beige suit, is also the Miss Asia Greater Bay Area champion.

She has a pretty face and a calm expression, exuding a elite sense of "being able to control her career and life".

Netizens also said that high-end car models give people the impression that "Such a person should drive such a car, rather than driving such a car and having such a person."

Moreover, leaving aside female preferences for the moment, male consumers are not all "sex-hungry" people.

Daniel Wu loves cars very much and often flies to all over the world to see car shows.

He will carefully observe each car in front of it and listen carefully to the expert's explanation, so that he will not care about what the model looks like.

Perhaps these fancy things have hindered his love.

Daniel Wu loves to modify cars

In short, instead of paying for sexiness, everyone now wants to spend more on the practicality and value of the car itself.

Therefore, at the aesthetic level, consumers are no longer satisfied with sensual stimulation, but want to see a more connotative presentation of beauty.

The car models at Lynk & Co’s booth have also become very popular recently, and the exhibitors seem to be people brought from the streets.

Picture source @阿秋

has both a sporty sweet brother and a powerful sister, as well as a genderless model that kills both men and women, directly eating up the young people.

Picture source @charlotte (Charlotte)

There was also a car show where we played cosplay and invited someone who looked like DiCaprio to act out a Titanic performance on the hood of the car.

needs no introduction, you can also guess that their cars focus on a retro romantic feeling.

With such diversified consumer demands, sexy car models are even more outdated.

However, before consumers object, many car companies no longer like using sexy car models to attract business.

Although sexy models can attract a huge amount of traffic, a considerable number of people are "pure passers-by" and not consumers.

They took pictures from bottom to top with their mobile phones, just to capture the model's exposure during a certain gap. They would not pay any attention to the car.

Many car show pictures only have car models and no cars

Such traffic seems to be huge, but it is useless.

What’s even more frightening is that choosing a car model that is inconsistent with the brand’s tone may also bring many negative effects.

After all, car models play a similar role to a "spokesperson" to a certain extent, representing the culture and connotation of the brand.

chooses a model that overemphasizes sexiness, which not only ignores the interpretation of the brand's characteristics, but may also reduce the brand's style.

Car companies that hired "sideline" car models received many negative reviews

A Nissan spokesperson once said in an interview with Fortune magazine, "It makes more sense to have product experts on stage rather than beautiful car models, because we sell at auto shows. It’s about cars.”

Xiaomi also knows this, and CEO Lei Jun comes on stage personally.

can block the exhibition with just an old man style polo shirt, why bother using a controversial model to get himself into a whirlpool?

The car model has gone too far, and the car companies are collaborating, and the gain outweighs the loss.

That’s why so many exhibitors now prefer to be a little more earthy when choosing car models, but also stay away from sex appeal.

Women’s bodies

are not part of consumer products

Although we are talking about sexy car models, we are actually also talking about "the phenomenon of gazing at and objectifying women."

Patriarchal culture always joins forces with consumerism to dismantle the gender symbols on women for viewing and selling.

Thorax, waist and legs are all selling points. Photographed

In addition to the automobile industry, women also act as carriers of desire in other male-dominated situations and are regarded as male consumer goods.

For example, football babies are used as decorations and embellishments on the field.

Advertisements also often use women's sexual charm to promote.

"Patriarchy and capital" try every means to plunder women's power, using women's physical value in exchange for the pleasure of consolidating power.

However, the inequality caused by the objectification of women not only harms women first, but men and capital cannot escape the backlash.

picture source "Barbie". The car companies that were warned, and Ken, who was called Pu Xinnan, were seriously injured by the boomerang that objectified women.

However, times have changed, women’s consciousness has awakened, and more and more people in society are pursuing gender equity.

Women are increasingly becoming the main force in consumption and have a certain say.

believes that in the future, everyone will be able to focus on the industry itself and weaken the presence of gender.

has become so popular. How did Daniel Wu, who used to be the ceiling for Asian beauties, become a car model with backward compatibility?

Daniel Wu, who had a serious illness and revealed that he had a sexless marriage, now looks like a depressed middle-aged man.

I just didn’t expect that, after gradually fading out of the film industry, he would turn around and become a Honda car model?

In fact, Azu loves cars very much, so the linkage is not surprising.

However, I have to say that Azu and cars have achieved mutual success, and both people and cars have reached a new level.

In the past few decades, car models have been associated with sexiness, but now people don’t buy it anymore.

Many auto shows have given up on creating sexy models, and instead chose well-received automotive experts and word-of-mouth celebrities to represent their brands.

Zhang Ruoyun, Jin Chen, and Deng Ziqi have all made guest appearances as car models.

Jin Chen participated in an event

However, a certain auto show bucked the trend a while ago and launched sexy car models with larger-scale clothing, which caused numerous controversies.

Some people think: Nowadays, "freedom of dressing" is emphasized, and these coolly dressed car models are no big deal;

Some people also said: The scene is like a "18-year-old ban", and even the cars have become vulgar.

Now even the police are dispatched...

So, why are sexy car models so unpopular?

Is our concept becoming more and more conservative, or is everyone's aesthetic taste getting higher and higher?

Why does the auto show have to use sexy models as a gimmick for quite some time?

Beautiful cars + beauties

A man’s successful learning atmosphere

In fact, early car models were not so closely tied to erotic culture. The original intention of the

car model was just to better demonstrate the functions of the car.

At the end of the 19th century, the automobile industry was just getting started.

As an emerging product, many people don’t understand the automobile, and those who have access to it are only upper-class aristocrats.

So the car companies thought that they might find some well-known actors to introduce the cars to everyone, and add luster to the cars with their own popularity.

At the beginning of the 20th century, British actress Lily Lant served as a model to popularize the use of cars to the audience - this was probably the first real car model.

However, at this time, the role of the car model is closer to that of a "salesperson".

They were conservatively dressed and elegant in posture, introducing and demonstrating the performance of the car.

The softness exclusive to women can make up for the coldness of heavy industrial equipment; and the affinity of women can also shorten the distance with consumers.

In addition, the main consumer groups of cars at that time were aristocratic men, so using the opposite sex as sales personnel can bring an emotional appeal and also help the sales of cars.

Therefore, almost all car model practitioners are women.

After the 1950s, the Western concept of sexual freedom has become more and more popular, and cars have become more and more popular.

It’s no surprise that the erotic culture has hit the automobile industry.

Moreover, cars represent career, and beautiful women represent love. "Fancy cars with beautiful women" can easily give male consumers the illusion of "upper-class successful people".

This kind of atmosphere marketing has greatly promoted the car purchase rate.

From this point on, sexy car models no longer need to promote . Instead, in accordance with the requirements of exhibitors, they sit on the hood and exude their feminine charm, giving male buyers a chance to tease and let them stay a little longer.

In 1961, the Detroit Auto Show in the United States also used the "swimsuit beauty pageant" gimmick to attract consumers.

The car model held up a billboard with the words "Car Wash Lady" printed on it, showing off her figure and attracting people from all directions like a magnet.

After tasting this sweetness, many car companies followed suit.

Gradually, the word car model became associated with "sexy".

Domestic auto shows have a short history, and many concepts have followed Western models. This marketing method of using sexy car models as a selling point has also been learned.

Especially after 2000, the domestic economy grew rapidly, people became more open-minded, and the scale of car models became larger and larger, and people did not think there was much wrong with being sexy.

I won’t show the domestic pictures, they are quite large, similar to this ↑

Liu Genghong ’s wife Wang Wanfei also worked as a car model when she was young.

She even took off her leggings in order to better show the charm of the car with her body, which is quite dedicated...

Liu Wen, Zhang Xinyu have all worn sexy long skirts and appeared as car models at events.

It seems that car models in the early years seemed to be more liberal, but now they are becoming more and more conservative?

but! You can't say that.

First of all, we have to clarify two concepts: There is a fundamental difference between "the sexiness of car model sales" and "the sexiness of freedom of dressing".

The former highlights gender differences and is "coquettish" under the male gaze; while the latter does not cater to others, but just shows itself including the sexy part.

Car models wearing trousers vs. women wearing navel-baring clothes on the streets in the 1990s

"How much fabric is there" is not the core of "appraisal".

The key point is to see whether women are placed in the position of the subject or the position of the object.

The sexiness of athletes is very positive and healthy. Their movements have no sexual implications. No matter how little they wear, they are just showing off their sense of strength that is different from Bai Youshou.

However, sexy car models have to use their body language to give the car a higher value, which implies an ambiguous meaning of "By buying a certain car, you can get the same type of woman".

They are like the ornaments that come with a car, accepting the gaze and selection of others.

Apart from their appearance, they are dispensable, and no one cares about their spiritual world as independent individuals.

What is hidden behind this is the objectification and discrimination against women.

As for those who use "freedom to dress" to justify "edge marketing", we all know whether is using the guise of equal rights to satisfy their own lust, or is it sincere equality and tolerance.

Of course, we don’t want to blame those women who choose to be sexy car models.

They are also victims of male coercion. Faced with the real dilemma of patriarchal oppression, it is often difficult for them to get out of the position of being supported and controlled.

The "large-scale car model" mentioned earlier was dignified and generous in his early days. Probably because he couldn't get any job opportunities, he embarked on the path of "ghostly eyes".

It is said that she wants to save money to study abroad

What we are disgusted with is this industry rule that determines the value of women based on "gender characteristics and pleasing others".

Although "selling sexiness" may not violate the bottom line, people must occasionally abandon some animalistic aesthetics and embrace rationality, equality and civilization.

Based on this, it is not difficult for us to understand why there are fewer and fewer car models that "sell sexy".

From side chick to executive style

This season’s car models are all about “style”

Interestingly, there are more and more female executive style car models.

The most fundamental reason behind this change is that women’s purchasing power of cars has increased.

A survey shows that 85% of vehicle purchase decisions in North American families are influenced by women, and 65% of new cars are purchased directly by women.

In the United States, more women than men have driver's licenses.

Many people have begun to pay attention to the "her economy"

Consumption images have changed. Of course, exhibitors must change their marketing strategies and use female executive-style car models to impress female buyers.

The Chantilly Auto Show has a thorough understanding of women's successful learning atmosphere.

The supermodels wore pure black dresses and walked forward with powerful steps.

’s aura of a queen made the sports car behind her look like her docile pets, and the audience in the stands seemed to be her courtiers.

Many sisters said, "For the first time, they had the desire to buy a car because of a car model."

Denza's car models are also widely praised.

The models look like executives, showing off the performance of the car confidently and generously.

Banban, who is wearing a beige suit, is also the Miss Asia Greater Bay Area champion.

She has a pretty face and a calm expression, exuding a elite sense of "being able to control her career and life".

Netizens also said that high-end car models give people the impression that "Such a person should drive such a car, rather than driving such a car and having such a person."

Moreover, leaving aside female preferences for the moment, male consumers are not all "sex-hungry" people.

Daniel Wu loves cars very much and often flies to all over the world to see car shows.

He will carefully observe each car in front of it and listen carefully to the expert's explanation, so that he will not care about what the model looks like.

Perhaps these fancy things have hindered his love.

Daniel Wu loves to modify cars

In short, instead of paying for sexiness, everyone now wants to spend more on the practicality and value of the car itself.

Therefore, at the aesthetic level, consumers are no longer satisfied with sensual stimulation, but want to see a more connotative presentation of beauty.

The car models at Lynk & Co’s booth have also become very popular recently, and the exhibitors seem to be people brought from the streets.

Picture source @阿秋

has both a sporty sweet brother and a powerful sister, as well as a genderless model that kills both men and women, directly eating up the young people.

Picture source @charlotte (Charlotte)

There was also a car show where we played cosplay and invited someone who looked like DiCaprio to act out a Titanic performance on the hood of the car.

needs no introduction, you can also guess that their cars focus on a retro romantic feeling.

With such diversified consumer demands, sexy car models are even more outdated.

However, before consumers object, many car companies no longer like using sexy car models to attract business.

Although sexy models can attract a huge amount of traffic, a considerable number of people are "pure passers-by" and not consumers.

They took pictures from bottom to top with their mobile phones, just to capture the model's exposure during a certain gap. They would not pay any attention to the car.

Many car show pictures only have car models and no cars

Such traffic seems to be huge, but it is useless.

What’s even more frightening is that choosing a car model that is inconsistent with the brand’s tone may also bring many negative effects.

After all, car models play a similar role to a "spokesperson" to a certain extent, representing the culture and connotation of the brand.

chooses a model that overemphasizes sexiness, which not only ignores the interpretation of the brand's characteristics, but may also reduce the brand's style.

Car companies that hired "sideline" car models received many negative reviews

A Nissan spokesperson once said in an interview with Fortune magazine, "It makes more sense to have product experts on stage rather than beautiful car models, because we sell at auto shows. It’s about cars.”

Xiaomi also knows this, and CEO Lei Jun comes on stage personally.

can block the exhibition with just an old man style polo shirt, why bother using a controversial model to get himself into a whirlpool?

The car model has gone too far, and the car companies are collaborating, and the gain outweighs the loss.

That’s why so many exhibitors now prefer to be a little more earthy when choosing car models, but also stay away from sex appeal.

Women’s bodies

are not part of consumer products

Although we are talking about sexy car models, we are actually also talking about "the phenomenon of gazing at and objectifying women."

Patriarchal culture always joins forces with consumerism to dismantle the gender symbols on women for viewing and selling.

Thorax, waist and legs are all selling points. Photographed

In addition to the automobile industry, women also act as carriers of desire in other male-dominated situations and are regarded as male consumer goods.

For example, football babies are used as decorations and embellishments on the field.

Advertisements also often use women's sexual charm to promote.

"Patriarchy and capital" try every means to plunder women's power, using women's physical value in exchange for the pleasure of consolidating power.

However, the inequality caused by the objectification of women not only harms women first, but men and capital cannot escape the backlash.

picture source "Barbie". The car companies that were warned, and Ken, who was called Pu Xinnan, were seriously injured by the boomerang that objectified women.

However, times have changed, women’s consciousness has awakened, and more and more people in society are pursuing gender equity.

Women are increasingly becoming the main force in consumption and have a certain say.

believes that in the future, everyone will be able to focus on the industry itself and weaken the presence of gender.