The new variety show "Ai Jia Canteen" has been officially announced and will be jointly broadcast on multiple platforms starting from October 5. Mainland Chinese audiences can watch this variety show on Tencent Video. "Ai Jia Canteen" is led by Sylvia Chang, Ke Jiayan, Yang Youni

's new variety show " Aijia Canteen " has been officially announced. Starting from October 5, it will be jointly broadcast on multiple platforms. Mainland Chinese audiences can watch this variety show on Tencent Video. "Ai Jia Canteen" is led by Sylvia Chang, Ke Jiayan, Yang Youning and king mainland . The content of the variety show is about several Chinese celebrities running a restaurant in a tourist city in Thailand. For mainland Chinese audiences, this is actually the "Chinese Restaurant" model.

However, this show "Ai Jia's Cafeteria" led by Sylvia Chang and others did not take the program copyright from "Chinese Restaurant", but purchased the copyright from the Korean variety show "Yin's Cafeteria". The person asked, how could the program content and format of "Ai Jia's Cafeteria" be so similar to "Chinese Restaurant", become the copyright of the Korean variety show "Yin's Cafeteria"?

When the official announcement of the "Ai Jia Canteen" program was made, the audience was clearly informed that the copyright of "Yin Canteen" was purchased. "Yin's Kitchen" is a Korean variety show that premiered on March 24, 2017. The variety show "Chinese Restaurant" was launched on July 22, 2017, slightly later than the Korean variety show. In the Korean drama "Yin's Kitchen", it is about a group of Korean celebrities opening a restaurant. "Chinese Restaurant" and "Yin's Restaurant" have many similarities and similarities.

With the continuous broadcast of "Chinese Restaurant", this variety show in which Chinese celebrities open restaurants is far more popular among domestic audiences than the Korean variety show "Yin's Kitchen". Therefore, our domestic audience rarely mentions this Korean variety show. This time, "Ai Jia's Kitchen" will not only be broadcast in mainland China, but also on many international platforms. It is inevitable that it will purchase the copyright of "Yin's Kitchen".

Because the stars in "Aijia Restaurant" are all Chinese stars, "Chinese Restaurant", the same type of variety show, faces strong competitors, especially in terms of reputation. As we all know, in the first few seasons of "Chinese Restaurant", the stars really opened restaurants and were really responsible for their own profits and losses. Although there is a script, it is indeed tense and exciting, and the stars also manage it carefully.

The turning point of "Chinese Restaurant" is Huang Xiaoming 's "I don't want you to feel, I want what I feel." After that, the stars seemed to be coping a little, and the difficulty of the work of the stars in "Chinese Restaurant" gradually became less and less. In the end, during the show, these stars didn't even seem to care about being responsible for their own profits and losses. In the latest "Chinese Restaurant", the flow of customers is even more restricted. Each time it opens for business, there will not be many customers, and the element of showmanship is even more obvious.

Under this situation, "Ai Jia Canteen" came. If this brand new variety show wants to open up the word-of-mouth market, the most important thing is to achieve these two things. The first point is that the celebrities participating in it should show their strong cooking abilities rather than their ability to put on a show. In "Chinese Restaurant", stars such as Huang Xiaoming are more capable of showing off than cooking. In "Ai Jia's Cafeteria", Sylvia Chang seems to be a master of cooking, while Yang Youning and others were also exposed by the media as having chef qualification certificates. If several stars in "Aijia Restaurant" can show that they are masters of cooking, then this variety show may be successful.

Another point is whether the difficulty of reality shows has been upgraded. Should we really open a restaurant, be responsible for its own profits and losses, and strive to achieve greater profits, or is it just a show, where the labor intensity can be as low as possible? This is the question facing "Aijia Canteen". If a few celebrities in this variety show really put their arms around and work hard, and really regard running Ai Jia Canteen as a career rather than a tool for show, then this variety show may become popular. But if these stars are more show than work, then the reputation of "Aijia Canteen" will also decline.

Although the reality show is a variety show, it should be noted that the more real it is, the more beautiful it is. Many reality shows in our country are on the verge of life and death - audiences have begun to abandon them, and they themselves do not work hard. They regard reality shows as personal shows of popular stars, and they only have fun with the fans of popular stars.Reality shows can win the love of the audience only if they are "real" to the core.

You can imagine that in "Aijia Restaurant", these stars are really top cooking masters and have really made a Chinese restaurant successful. Then, the pressure will be on "Chinese Restaurant". If "Ai Jia Canteen" fails, "Chinese Restaurant" can be a success.(Text/Ma Qingyun)