In June last year, the price of all NIO products was reduced by 30,000 yuan. This is NIO's only large-scale price adjustment so far. However, what appears to be a price cut is actually an adjustment. Although the price is lower, the four lifetime free battery swaps, free dat

In June last year, the price of and products of NIO was reduced by 30,000 yuan. This is NIO’s only large-scale price adjustment so far.

However, it seems to be a price reduction, but it is actually an adjustment. Although the price has been lowered, the four lifetime free battery swaps, free data traffic and free roadside assistance have been cancelled. In the end, it seems to have dropped, but it seems not to have dropped.

After all, NIO has always insisted on taking the high-end route. Once the price is easily adjusted down, it is more difficult to increase it. Moreover, from the perspective of NIO’s product strength, it insists on equipping all series with dual motors and lidar as standard, and promotes the construction of charging and swapping facilities on a large scale. There is indeed not much room for price reduction.

But the emergence of Ledao gave Weilai a chance to "explore". On September 19, Ledo l60 was officially launched, with a starting price of 206,900 yuan, and the purchase price with a battery rental plan (baas) is only 149,900 yuan. Some sales even gave the price after various subsidies, exchanges and rights:

"122,900 yuan"

What is the concept of this price? Not to mention the battery rental plan, the starting price of 206,900 yuan is enough for "volume", which is 43,000 yuan cheaper than the model y, and only 17,100 yuan more expensive than the "volume king" BYD 's song l ev entry model . Moreover, the Ledo L60 has the same logic as Weilai's usual SKU. The standard configuration is the main selling point, and hundreds of configurations are all standard. Some netizens joked that the standard configuration list of Ledo L60 is as long as the ingredient list of "a certain moon cake" that has been highly trafficked recently.

In fact, NIO has always had the talent to be the "king of rolls", but due to the influence of NIO's brand positioning, it has never developed on the route of rolls. But the emergence of the second brand Letao gave Weilai a chance to "roll up" happily. First take the battery and unroll it

The battery accounts for a large proportion of the cost of an electric vehicle. If the battery is too large, the cost will be high, if the battery is too small, the battery life will be unsatisfactory, and the value of the vehicle will be difficult to increase. Being able to sell a car equipped with a 60kwh lithium iron phosphate battery for 200,000 yuan was something only and Tesla could do before. The Tesla model y entry-level model is equipped with a 60kwh lithium iron phosphate battery with a range of 554km.

The reason why model y can sell small batteries at high prices mainly relies on two aspects of capabilities. On the one hand, has low power consumption, so a small battery will not make the battery life too short; on the other hand, Tesla attaches great importance to the construction of energy replenishment facilities, charging is fast and convenient, and even if the battery life is not long enough, it will not affect normal operation. Use, just like in the era of fuel vehicles, no one paid attention to battery life.

Ledo L60, which competes closely with model y, the entry-level model is also equipped with a 60kwh lithium iron phosphate battery and has a battery life of 555km. Although the body size is larger than that of model y, the battery life is 1km longer. The energy consumption and energy replenishment can completely compete with model y.

In terms of actual performance, Xia Qinghua, the head of user and service operation of Ledo Automobile who has just completed the "Around China", drove the Ledo L60 with an average power consumption of 12.3kwh/100km in a live test of more than 20,000 kilometers. level.

The reason why Ledo l60 can achieve such energy consumption performance is the comprehensive reflection of multiple technologies. Lodo L60 has optimized its design to achieve a drag coefficient of only 0.229cd, and has comprehensively reduced the car's energy consumption through a global 900v high-voltage system, vehicle lightweight design, and efuse precise power distribution technology.

In terms of energy replenishment, the convenience of battery swapping has been reflected in the NIO brand. However, not all NIO power swap stations can support LeDao power swaps. Currently, LeDao can use NIO's fourth-generation power swap stations and will gradually support more third-generation power swap stations. The goal is to have more than 1,000 LeDao power swap stations by the end of the year. At the available battery swap stations, battery swapping only takes about two and a half minutes. Moreover, for the needs of long-distance travel, Ledo will also launch a battery pack with a battery life of more than 1,000 kilometers for users to rent.

In fact, the battery swap mode perfectly solves the problem of the "strong connection" between the battery life and the price of electric vehicles. Previously, there were some "ultra-long-range" pure electric vehicles on the market, but the products themselves were not positioned high-end enough. They cost more than 300,000 to 400,000 yuan just because of their long range, so naturally they could not sell a few units.

However, in the battery swap mode, recharging energy is faster and more convenient, and there is no need to pursue excessive battery life. At the same time, when there is a need for long battery life, the battery can be upgraded through leasing, which greatly reduces the cost of use.

Therefore, in the battery swap mode, the cost of the battery on the vehicle can be greatly reduced. Although the construction cost of the battery swap station is not low, as the scale of users expands, the final cost will still be higher than that of large batteries that cannot be swapped. With advantages, there will be more room for "volume". Relying on software to "dimensionally reduce the attack"

In terms of hardware, Ledao is indeed not as good as NIO in stacking materials, but through the empowerment of NIO software, it has also achieved a high level of experience.

For example, although the Ledo l60 is not equipped with lidar and only uses one Nvidia orin chip (Nio has four), it also provides high-end intelligent driving capabilities and is "available nationwide upon delivery." It covers not only highways and expressways, but also urban areas. Of course, objectively speaking, its ability to handle extreme scenes is definitely not as good as NIO's, which has higher computing power and richer sensors. However, through the same software and the forward-facing 4D millimeter wave radar on the front of the car, this car can also be used for this car to a certain extent. It brings a good smart driving experience.

Judging from the previous test drive experience of "Cheyitiao", the smart driving experience of Ledo l60 on highways and expressways is already very smooth. The overall fluency and traffic efficiency in urban areas are very high, but when passing through some complex intersections Capabilities still need to be strengthened. However, for a model without lidar, the overall performance is satisfactory.

On the other hand, in terms of vehicle intelligence, Ledo l60 adopts the nt.coconut intelligent architecture. This architecture is even more "advanced" than Weilai's current nt2.0. In the part of the smart cockpit that users can intuitively perceive, the Ledo L60 is equipped with a 17.2-inch 3k high-definition central control screen, but the instrument design is canceled and the instrument functions are moved to the left side of the central control screen. At the same time, the entire series comes standard hud. At the same time, in the second row, Lodo L60 is also equipped with an 8-inch screen for controlling air-conditioned seats and entertainment.

Although the size and proportion of the screen are different from those of NIO, in terms of "core", the two are the same. They both use Qualcomm Snapdragon 8295p car chip, and the basis of the software level is basically the same, except for the UI design. The difference is that the voice assistant is not nomi but Xiaole.

But in many functions, we can still see the shadow of NIO. For example, Ledo l60 also supports interconnection with nio phone, and can listen to audio programs and music produced by NIO such as nio radio and nio immersive sound. By the way, Ledo l60 also supports 7.1.4 Dolby Atmos, with a total of 18 speakers and a total power of more than 1000w.

software is also the advantage of Ledao brand. NIO, which has been established for ten years, has laid a deep foundation in software. From vehicle operating systems to intelligent driving, NIO’s technical advantages are obvious. However, the battery swap mode is too special, which has caused many people to ignore NIO. The ability comes from software. Such capabilities are directly applied to the Letao brand. Compared with competing products, the research and development pressure and cost are lower, but the experience is a dimensionality reduction blow.

Letao and Weilai are more like a mutually reinforcing relationship. Weilai has fully empowered Letao with its energy replenishment, intelligence, manufacturing and other capabilities accumulated in the past ten years, and Letao has adopted the "volume-driven" approach. model to support Weilai to have a better future. Written at the end

For every 200,000-class medium-sized SUV, the Tesla model y is an insurmountable hurdle.

From the sales point of view, in the field of pure electric cars, there are Xiaomi su7, Ji Krypton 001 and other products that compete with the model 3, but in the pure electric SUV market, Model Y is invincible. Even for a long time, model y can become the number one sales without any attributive. This also reflects that there is currently a lack of a product on the market that can compete with model y in terms of product strength, topicality, cost-effectiveness, etc.

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It is not difficult to see from the parameters of Ledo L60 that this is a model that can challenge Model Y in all aspects. Moreover, unlike some domestically produced cars, models that have challenged Model Y in the past are usually willing to start with experience. After all, for a model that has existed for many years, it is not difficult to "make additions" on its basis. A lidar, an intelligent driving system, stronger cabin entertainment properties, more comfortable seats, etc. As a result, model y still has no rivals.

But Letao L60 starts from the most difficult place, with lower power consumption, larger space, higher cost performance and faster energy replenishment. Get these basics right and get a better experience. The next problem that Ledo l60 needs to face may be the only one left is production capacity.