On August 27, the most popular word on Weibo’s hot search was: Byou. The reason is very simple. On the afternoon of August 26th, Parker (rapper) released a song, saying that some game manufacturers are harming the next generation, and the game content is full of edge and gre

On August 27, the most popular word on Weibo’s hot search: Byou.

The reason is very simple. On the afternoon of August 26, Parker (rapper) released a song, saying that some game manufacturers are harming the next generation. The game content is full of edging and greasy, and he also brought the "Love and Deep Space" game screen.

"Love and Deep Space" directly sent a lawyer's letter overnight ↓ ↓

Then Packer deleted the original video, removed the game screen and reposted a version, but the new Weibo deleted it overnight.

The popularity of the game circle is far less than that of celebrity gossip and social news, and the second game has received limited attention. Originally, I thought this matter would change overnight.

Who would have thought that it was still on the hot search list when you opened your eyes, and it stayed popular all day long? ? ?

Parker’s diss is a hot search, Love and Deep Space ’s statement is a hot search, and Parker’s deletion diss is a hot search.

There are also "Haquan has no waist to support", "Liang Yuan wants to sue B game fans", "Liang Yuan responds that he wants to sue B game fans" and so on.

When Parker participated in the "China Rap Peak Showdown", he probably never thought that the real peak showdown was yet to come.

But after such a hot day, the onlookers didn’t understand.

Byou? What the hell? I've never heard of it before, but it's so hot that it sounds like a top-notch one?

In fact, it’s okay if you don’t understand, because Byou is almost a game launched exclusively for the female game market.

’s precise advertising flow and audience information barriers are enough to keep non-audience people out.

But if you look closely, you will find that the well-known game companies are all working on B-games, and the female game market behind them is hard to ignore.
Mihayou, Tencent, Foldpaper, NetEase, Lingxi Interactive Entertainment (Alibaba)

As a first-level online surfer, today we will talk about B games.

The full name of Byou is an otome game. This type of game takes love as the core experience. The female character played by the player is the only protagonist. She deals with multiple charming and conquerable objects, and triggers romantic love stories around emotional interactions. The conquerable characters are usually are male, and a few are female.

Basically, every family has 4 to 5 playable characters. There will almost always be a tsundere and a sinister man, various types of overbearing CEOs, a young naughty dog ​​blessed by a childhood sweetheart, and a simple, enthusiastic and energetic warm man. In short, a perfect paper man.

Let’s put it this way, in fact, the main game of B Game, is somewhat similar to the two-dimensional version of "Finished!" I'm surrounded by beautiful women! 》.

You are too ordinary, but suddenly six beauties with different personalities fall in love with you, and they are jealous of you. They smile because of your every move. Don't be logical, they just want to let you taste the beauty of love.

There are various heart-warming interactions during the love process, which gives a strong sense of immersion.

Although B Game is a two-dimensional world, in order for players to have a sense of immersion across the screen, the game content is very close to the real world, and will present many familiar elements and rich enough life-like details.

The male protagonists each have their own little habits and unique accessories. They will also become anxious when catching dolls with you, and they may accidentally close their eyes when taking pictures. You can browse their friend circles that are updated at any time, and you can receive calls and text messages they send you.

will receive birthday wishes from them one by one on their birthday. Special nodes such as 520 and Chinese Valentine's Day will also trigger different stories and interactions.

Even if you just log in daily, stopping at the game interface will trigger a random conversation.

In short, unlike traditional games, where players ultimately gain the pleasure of victory, what B-game sells is: emotional resonance, love imagination, and soaring dopamine.

However, unlike "The End" was a game released last year, Byouyou has been popular in China for 7 years.

How was the game B discovered and how did it become popular?

B-games originated in Japan. Around 1980, Japan's Koei Co., Ltd., a company that mainly targets men and has launched many tough guy games such as the Dynasty Warriors series, realized that there was a blank market for women in the gaming field and decided to establish a project. A game for women.

But how do you guys understand girls’ thoughts?

So Keiko Eikawa, one of the founders of , hoped that would be made by female developers. At that time, this game took nearly 10 years to prepare.

In 1994, the world's first female-oriented love game "Angelique" was released. This game has been about love from the beginning. It is a love game in which the protagonist is surrounded by many outstanding men. Yes, today’s otome games are essentially the same as the original ones.

The sales volume of the "Angelique" game itself is not large, but cross-border cooperation is booming, creating peripherals, producing animations, and even bringing in game voice actors to hold concerts. The overall sales brought by extended products are considerable .

Founder daughter Eikawa Meiyi said in an interview: "The fans of this work are more enthusiastic than the fans of any previous work launched by our company."

If we want to delve into the reasons for its success, perhaps it is like what Keiko Erikawa said, "Half of the human race is female, so it will definitely be sold."

The blank market is itself a business opportunity.

With the success of "Angelique", many game manufacturers followed suit. Around 2015, according to the statistical results obtained by Sanwen Entertainment Search App Annie, Japanese otome games ushered in a small climax.

In the same year, Laizhi established the project to develop and produce "Love and Producer", which opened the National B era. This game was put into public beta at the end of 2017 and opened up in the game market dominated by "Honor of Kings" and "Clash of Clans: Clash Royale". The revenue in the second month after the launch of the server exceeded 300 million, and the revenue for the whole year of 2018 was as high as 1.25 billion.

The first shot of making money has been fired.

Then in 2020, MiHoYo released "Book of Undecided Events", NetEase released "Painted Traveler in Time and Space", and in 2021 Tencent launched "Love of Light and Night", and Byou entered the "Warring States" era.

In January of this year, the National League B team gathered together to start activities in a short period of time, and players jokingly called it "playing the National League B team is like a soldier."

Accompanied by fierce market competition is serious homogeneity.

The basic gameplay of B games has not changed in 30 years, and the essence of each B game is somewhat different.

A relevant game industry practitioner told the reviewer that the industry is also currently trying to upgrade, mainly in two directions:

One, volume content, volume theme, volume setting.

Lingxi Interactive Entertainment's "Code Name Kite", an ancient theme, allows you to be the King of Lanling disguised as a man; unlimited streaming otome game "Outside the World", you wake up one day and find that you have been thrown into a certain world , you need to play different mission identities and fall in love with the protagonists. Each world copy has different settings, including horror themes, ancient themes, and interstellar themes.

Second, volume production, upgraded from 2d to 3d.

For example, "Love and Deep Space", a newly released film by Filing Paper this year, relevant people revealed that turning paper people into 3D paper people requires a complete set of motion capture technology and equipment, as well as the upgrade of supporting engines.

"If the 3D model is not done well, it will look very scary. If it is 2D, there will be no such problem. So making 3D content is actually very difficult."

2d on the left, 3d

on the left.

In-game purchases are the most direct income. Although it is about falling in love, falling in love also costs money. If you want to have a perfect love experience and unlock key plots, you have to earn money.

This revenue method also has an "Achilles' heel". It relies heavily on content updates. Only with new content can there be new krypton points. However, the content that the manufacturer spent 6 months to produce may be finished by players in less than a month, and the revenue will continue to level off. At this time, you will have to rely on other channels to increase revenue.

Fortunately, B game users are very willing to pay for game derivatives.

opened the official flagship store of Byou, selling millions of products.

co-branded with the milk tea shop offline, and the mall's traffic volume was greatly increased.

Related game industry practitioners explained that B game players are extremely sticky, "It is not like action games, it is mainly about fighting and the pleasure of drawing new characters. B game is more of an emotional link. You want to If you give up this game and play something else, the sunk cost is very high and it is a kind of emotional giving up.”

Another B game player also put forward a similar view, "The emotions you invest in other games are invested in the three-dimensional people behind the games, and the emotions you invest in B games are completely different. It’s all about this two-dimensional character and the experience you experience with this two-dimensional character.”

Therefore, compared to other games, players in the B game circle have very high user cohesion, are more united, and are more willing to speak out for events surrounding the game.

But if you don’t search deliberately, you basically can’t see much information about B game players. It’s quite cute.

belongs to the group of people who don’t offend me and I won’t offend others. When they are clicked, they collectively attack hard and start hot searches on Kuku.

As for whether B games are harmful to minors?

To be honest, this question reminds me of playing violent motorcycles when I was a child. Others stood next to me and said that this game will become violent after playing it. It seems that those who have played gta will dare to rob a bank the next second; those who play tricks on their neighbors will go to their neighbor's house to break the law the next second.

But no matter what kind of game it is, everyone’s original intention is to play it as a channel of entertainment.

So you ask me what I think about B Game?

As this answer says, "a type of game".

On August 27, the most popular word on Weibo’s hot search: Byou.

The reason is very simple. On the afternoon of August 26, Parker (rapper) released a song, saying that some game manufacturers are harming the next generation. The game content is full of edging and greasy, and he also brought the "Love and Deep Space" game screen.

"Love and Deep Space" directly sent a lawyer's letter overnight ↓ ↓

Then Packer deleted the original video, removed the game screen and reposted a version, but the new Weibo deleted it overnight.

The popularity of the game circle is far less than that of celebrity gossip and social news, and the second game has received limited attention. Originally, I thought this matter would change overnight.

Who would have thought that it was still on the hot search list when you opened your eyes, and it stayed popular all day long? ? ?

Parker’s diss is a hot search, Love and Deep Space ’s statement is a hot search, and Parker’s deletion diss is a hot search.

There are also "Haquan has no waist to support", "Liang Yuan wants to sue B game fans", "Liang Yuan responds that he wants to sue B game fans" and so on.

When Parker participated in the "China Rap Peak Showdown", he probably never thought that the real peak showdown was yet to come.

But after such a hot day, the onlookers didn’t understand.

Byou? What the hell? I've never heard of it before, but it's so hot that it sounds like a top-notch one?

In fact, it’s okay if you don’t understand, because Byou is almost a game launched exclusively for the female game market.

’s precise advertising flow and audience information barriers are enough to keep non-audience people out.

But if you look closely, you will find that the well-known game companies are all working on B-games, and the female game market behind them is hard to ignore.
Mihayou, Tencent, Foldpaper, NetEase, Lingxi Interactive Entertainment (Alibaba)

As a first-level online surfer, today we will talk about B games.

The full name of Byou is an otome game. This type of game takes love as the core experience. The female character played by the player is the only protagonist. She deals with multiple charming and conquerable objects, and triggers romantic love stories around emotional interactions. The conquerable characters are usually are male, and a few are female.

Basically, every family has 4 to 5 playable characters. There will almost always be a tsundere and a sinister man, various types of overbearing CEOs, a young naughty dog ​​blessed by a childhood sweetheart, and a simple, enthusiastic and energetic warm man. In short, a perfect paper man.

Let’s put it this way, in fact, the main game of B Game, is somewhat similar to the two-dimensional version of "Finished!" I'm surrounded by beautiful women! 》.

You are too ordinary, but suddenly six beauties with different personalities fall in love with you, and they are jealous of you. They smile because of your every move. Don't be logical, they just want to let you taste the beauty of love.

There are various heart-warming interactions during the love process, which gives a strong sense of immersion.

Although B Game is a two-dimensional world, in order for players to have a sense of immersion across the screen, the game content is very close to the real world, and will present many familiar elements and rich enough life-like details.

The male protagonists each have their own little habits and unique accessories. They will also become anxious when catching dolls with you, and they may accidentally close their eyes when taking pictures. You can browse their friend circles that are updated at any time, and you can receive calls and text messages they send you.

will receive birthday wishes from them one by one on their birthday. Special nodes such as 520 and Chinese Valentine's Day will also trigger different stories and interactions.

Even if you just log in daily, stopping at the game interface will trigger a random conversation.

In short, unlike traditional games, where players ultimately gain the pleasure of victory, what B-game sells is: emotional resonance, love imagination, and soaring dopamine.

However, unlike "The End" was a game released last year, Byouyou has been popular in China for 7 years.

How was the game B discovered and how did it become popular?

B-games originated in Japan. Around 1980, Japan's Koei Co., Ltd., a company that mainly targets men and has launched many tough guy games such as the Dynasty Warriors series, realized that there was a blank market for women in the gaming field and decided to establish a project. A game for women.

But how do you guys understand girls’ thoughts?

So Keiko Eikawa, one of the founders of , hoped that would be made by female developers. At that time, this game took nearly 10 years to prepare.

In 1994, the world's first female-oriented love game "Angelique" was released. This game has been about love from the beginning. It is a love game in which the protagonist is surrounded by many outstanding men. Yes, today’s otome games are essentially the same as the original ones.

The sales volume of the "Angelique" game itself is not large, but cross-border cooperation is booming, creating peripherals, producing animations, and even bringing in game voice actors to hold concerts. The overall sales brought by extended products are considerable .

Founder daughter Eikawa Meiyi said in an interview: "The fans of this work are more enthusiastic than the fans of any previous work launched by our company."

If we want to delve into the reasons for its success, perhaps it is like what Keiko Erikawa said, "Half of the human race is female, so it will definitely be sold."

The blank market is itself a business opportunity.

With the success of "Angelique", many game manufacturers followed suit. Around 2015, according to the statistical results obtained by Sanwen Entertainment Search App Annie, Japanese otome games ushered in a small climax.

In the same year, Laizhi established the project to develop and produce "Love and Producer", which opened the National B era. This game was put into public beta at the end of 2017 and opened up in the game market dominated by "Honor of Kings" and "Clash of Clans: Clash Royale". The revenue in the second month after the launch of the server exceeded 300 million, and the revenue for the whole year of 2018 was as high as 1.25 billion.

The first shot of making money has been fired.

Then in 2020, MiHoYo released "Book of Undecided Events", NetEase released "Painted Traveler in Time and Space", and in 2021 Tencent launched "Love of Light and Night", and Byou entered the "Warring States" era.

In January of this year, the National League B team gathered together to start activities in a short period of time, and players jokingly called it "playing the National League B team is like a soldier."

Accompanied by fierce market competition is serious homogeneity.

The basic gameplay of B games has not changed in 30 years, and the essence of each B game is somewhat different.

A relevant game industry practitioner told the reviewer that the industry is also currently trying to upgrade, mainly in two directions:

One, volume content, volume theme, volume setting.

Lingxi Interactive Entertainment's "Code Name Kite", an ancient theme, allows you to be the King of Lanling disguised as a man; unlimited streaming otome game "Outside the World", you wake up one day and find that you have been thrown into a certain world , you need to play different mission identities and fall in love with the protagonists. Each world copy has different settings, including horror themes, ancient themes, and interstellar themes.

Second, volume production, upgraded from 2d to 3d.

For example, "Love and Deep Space", a newly released film by Filing Paper this year, relevant people revealed that turning paper people into 3D paper people requires a complete set of motion capture technology and equipment, as well as the upgrade of supporting engines.

"If the 3D model is not done well, it will look very scary. If it is 2D, there will be no such problem. So making 3D content is actually very difficult."

2d on the left, 3d

on the left.

In-game purchases are the most direct income. Although it is about falling in love, falling in love also costs money. If you want to have a perfect love experience and unlock key plots, you have to earn money.

This revenue method also has an "Achilles' heel". It relies heavily on content updates. Only with new content can there be new krypton points. However, the content that the manufacturer spent 6 months to produce may be finished by players in less than a month, and the revenue will continue to level off. At this time, you will have to rely on other channels to increase revenue.

Fortunately, B game users are very willing to pay for game derivatives.

opened the official flagship store of Byou, selling millions of products.

co-branded with the milk tea shop offline, and the mall's traffic volume was greatly increased.

Related game industry practitioners explained that B game players are extremely sticky, "It is not like action games, it is mainly about fighting and the pleasure of drawing new characters. B game is more of an emotional link. You want to If you give up this game and play something else, the sunk cost is very high and it is a kind of emotional giving up.”

Another B game player also put forward a similar view, "The emotions you invest in other games are invested in the three-dimensional people behind the games, and the emotions you invest in B games are completely different. It’s all about this two-dimensional character and the experience you experience with this two-dimensional character.”

Therefore, compared to other games, players in the B game circle have very high user cohesion, are more united, and are more willing to speak out for events surrounding the game.

But if you don’t search deliberately, you basically can’t see much information about B game players. It’s quite cute.

belongs to the group of people who don’t offend me and I won’t offend others. When they are clicked, they collectively attack hard and start hot searches on Kuku.

As for whether B games are harmful to minors?

To be honest, this question reminds me of playing violent motorcycles when I was a child. Others stood next to me and said that this game will become violent after playing it. It seems that those who have played gta will dare to rob a bank the next second; those who play tricks on their neighbors will go to their neighbor's house to break the law the next second.

But no matter what kind of game it is, everyone’s original intention is to play it as a channel of entertainment.

So you ask me what I think about B Game?

As this answer says, "a type of game".