Editor's note: The long-established Huxiang culture has never lacked the blood of young people. In recent years, Changsha has made every effort to move towards a youth development city. In the great tide of continuous development and growth of the private economy, countless promi

Editor's note: The long-established Hunan culture has never lacked the blood of young people. In recent years, Changsha has made every effort to move towards a youth development city. In the great tide of continuous development and growth of the private economy, countless promising young people have braved the wind and waves and moved towards the "new". The Red Net Changsha Station and the United Front Work Department of the Changsha Municipal Party Committee jointly planned a series of special reports "New Economy, New Youth-Star Business Youth Five Songs ", which recorded the "back wave" in the development of the private economy and reflected the youth of the private economy in Hunan. The surging spirit of the army demonstrates the strong development resilience of Changsha's private economy. With the example of young people who strive, forge ahead and forge ahead, they lead the youth and the city to make progress together, and bloom brilliant flowers through unremitting struggle.

Red Net Moment News reporter He Weiling reports from Changsha

The river of time flows endlessly. Each generation of young people has its own fate and opportunities, and they can plan their lives and create history under the conditions of their own times. Just like a small hawthorn of Heilongjiang Peony, it rolled to the hot Changsha and gave birth to a trendy brand, becoming "Changsha's third cup of tea".

In the Wuyi Commercial District of Tianxin District, Changsha City, where Internet celebrity restaurants gather, there is an eye-catching "Red House" store with a unique hawthorn red color that is highly recognizable. The Chinese structural design style is vividly displayed under the water-patterned glass and hollowed-out shadow signboards. On Jiefang West Road in Changsha, which is both fashionable and market-friendly, the ingenuity of brand design is interpreted everywhere, attracting citizens and tourists to stop and check in for a taste. This restaurant The name of the store is "Haw Dui".

is located in the Huandui store in Jiefang West.

In 2017, Mou Yongsheng, a new young man from Heilongjiang who came to Changsha to start a business, opened the first "Zhaandui" beverage store in Changsha with an original Chinese style in Changsha, a place where Internet celebrity tea drinkers gather. In 2023, "Huangdui" entered a period of rapid brand growth in the new consumption capital, opening 10 stores in six months. In the surging wave of the new economy, it continued to grow into a leading enterprise in Changsha's new consumer tea brand.

"My original intention to start a business is actually very simple and pure. I just want to build a special, distinctive and personalized brand." Mou Yongsheng, 34, has five years of experience in the media and Internet industry and has the qualifications With a new media and Internet mindset, he has keenly captured the new economy and new consumption trends.

Young people are the backbone of new consumption, and they prefer novelty. In the field of new consumer brands in Changsha, innovation is the password to maintain "freshness".

At that time, in Changsha, there were already excellent front-runners such as Cha Yan Yuese and Guo Yeah . What kind of ingredients to choose became the first problem Mou Yongsheng faced.

"I am from Mudanjiang, Heilongjiang. When I was a child, I often ate candied haws and hawthorn bark. Sometimes I even picked fresh hawthorn fruits directly from the trees to eat. I have a unique taste memory and feelings for this small fruit. In addition, Changsha people like spicy food very much, and hawthorn is appetizing. The anti-greasy characteristics can also be well combined with the tone of the city of Changsha." Mou Yongsheng made up his mind and chose to move forward slowly on the subdivided track of Hawthorn, hoping to enter the tea market. Stand out from the encirclement.

In the past few years, Mou Yongsheng and his friends have created a variety of "Changsha tea" that break through the tradition based on ancient cooking techniques, and continue to provide consumers with fresh, interesting and diverse choices, allowing everyone to He can drink products that are not available elsewhere, and gathers a group of people who share his love for "Huangdui" and Changsha.

Mou Yongsheng serves customers in the store.

In the five years from 2017 to 2022, Mou Yongsheng opened five stores, just focusing on low-key products and reputation. "Many people say that we are slow, but I think that in this process, the most important thing is to stick to your own pace and keep your original intention."

Mou Yongsheng said that he hopes that his products will be works, not perfunctory Operation. The hawthorns of "Haw Dui" are all contracted from orchards in the north, and the tea is sourced from a cooperative tea garden in Hanzhong, Shaanxi."We have put a lot of effort into product research and development. I can accept a slightly simpler decoration and a slightly compressed profit, but I absolutely cannot accept that the products we develop lose quality and personality."

In 2023, it is Mou Yongsheng and "Hang Dui "A crucial year. After receiving angel round financing, they opened 10 stores from April to October, achieving rapid brand expansion.

During this process, Mou Yongsheng and his team also faced many challenges, including store location and brand potential improvement. Failure is inevitable, but there are more success stories.

Mou Yongsheng said frankly that he is the founder of the product manager mentality. His business thinking needs to be improved, but he pays great attention to his customers and enjoys the process. "I know my customers very well and understand the expressions, emotions, and preferences of young people. I like to chat with them. Some customers will come to me to drink and complain even after a breakup." Mou Yongsheng said, linking the brand with young people, Being the best within one's capabilities may be one of the factors that contributes to the success of "Hua Dui".

"Tourists from all over the country like to gather in Changsha to eat and drink, and new consumer brands in Changsha also gather together. empowers each other and develop together!" Mou Yongsheng said that the young "Huangdui" is in Changsha and in Tianxin District. In a business environment full of room for imagination and growth, a hawthorn is slowly breaking out of the circle. He is full of confidence in the future, because the meaning of "楂DU" is that many people get together to accomplish one thing.