On September 21, the first domestic short drama IP incubation reality show - "Starts!" "Short Drama Season" officially started recording in Chengdu Film and Television City. It is understood that "On air! Short Drama Season" is "On! The third season of the "Sitcom" series, which

On September 21, the first domestic short drama IP incubation reality show - "Starts!" "Short Drama Season" officially started recording in Chengdu Film and Television City. It is understood that "On air! "Short Drama Season" is " launched!" The third season of the sitcom " series, which will be aired since 2022! Once "Sitcom" was aired, it brought countless joy and touches to the audience with its brand-new "drama and variety show" variety show model and the presentation of diversified sitcom IPs.

It is reported that "Starting! "Short Drama Season" is expected to be launched in October this year.

As one of the emerging online audio-visual industries, short plays have shown explosive growth in the past two years and become a new outlet in the film and television industry. With the characteristics of "short, flat, fast and refreshing", it has become the first choice for the public's fragmented leisure time. "On air!" "Short Drama Season" focuses on the currently hot micro-short drama industry and creates a new program form of "micro-short drama + variety show". The program gathers classic film and television IPs, such as " Du Lala's Promotion ", "Young Bao Qingtian", "Liao Zhai" and other six major plays, in order to carry out the "secondary creation" of film and television IP in the field of micro-short dramas. At the same time, with the main content of micro-short drama actor selection, short drama project venture capital, short drama IP performance, etc., we will explore new ways of content creation and realize the first model of simultaneous broadcast of variety shows and short dramas.

Chief Producer Asu

was at the launch site, "Starting!" Asu, the chief producer of "Short Drama Season" said: "This variety show has entered the micro-short drama field that has attracted much attention in the market. We will adapt and incubate six classic film and television IPs into high-quality short dramas and put them on the market, providing a platform for short dramas." Injecting a new look into the drama industry "

" is on the air! "Short Drama Season" starts with the casting of actors, aiming to tap the specific skills and potential of actors in the field of micro short dramas. More than 20 actors compete for short drama IPs together. The new lineup breaks the "familiar faces" model, and the fresh combinations arouse expectations. At the same time, the program director Ma Wenhan said, "This is the first time to be recorded in Chengdu, and I wish the third season good results.”

Red Star News reporter Zhang Shihao editor Zeng Qi