Chao News Client Reporter Lu Fang Intern Qin Qi Seeing that the 2024 summer season is coming to an end, theaters are ushering in a wave of movie re-releases. On August 24, last summer's popular anti-fraud movie "All or Nothing" was re-released, and on August 31, Stephen Chow

Chao News Client Reporter Lu Fang Intern Qin Qi

Seeing that the 2024 summer season is coming to an end, theaters are ushering in a wave of movie re-releases.

html On August 24th, last summer’s hot anti-fraud movie “ ” will be re-released. On August 31st, Stephen Chow’s old movie “ ” will be re-released. On September 15th, the 2023 Spring Festival stalls will be extremely popular domestic science fiction. The masterpiece " The Wandering Earth 2" will be re-screened. In this summer's summer, movies that have been re-released include "Slam Dunk" and " your name." 》《 white snake: the origin of 》.

Why are there so many re-released movies this summer? Are re-releases a money grab? Has anyone seen the re-release of the film? On August 24, Chao News reporters interviewed many people.

1] Why do old movies get re-released in such a large number of times?

html On August 24, last year’s summer box office champion “All or Nothing” was officially re-released. The film will be released on August 8, 2023, and will end on November 7, with a cumulative box office of 3.848 billion yuan. This re-release comes less than a year after the first screening of "All or Nothing" was released. In addition to the upcoming re-releases of "God of Cookery" and "The Wandering Earth 2", why are there so many re-released movies this summer?

Because the 2024 summer season is much weaker than last year.

As of 15:00 on August 24, the total box office for the 2024 summer season (June 1-August 31) is 10.9 billion. Compared with last year’s summer season of 20.6 billion, the results are not satisfactory.

Industry insiders analyzed that this year’s summer box office was sluggish, the reputation of new films was not high, theater revenue was mediocre, and the platform was not topical enough. The summer season has always been a time for Chinese comic films to show their full potential. However, this year’s Chinese comic works have “gone off the streets”. The highest-grossing light-chasing animated classic IP movie “White Snake: The Floating Life” has only earned 344 million as of August 24. The box office is quite satisfactory, while the box office of other Chinese comics has not exceeded 100 million. There is a big gap compared to " Chang'an Thirty Thousand Miles " which had a box office of 1.7 billion last year.

In addition, compared with last year's "All or Nothing", " The Disappearance of Her ", " Conferred Gods Part 1 ", " Octagonal Cage " "successive hits", many movies have a box office of over 2 billion, and this year's box office is huge The only ones sold are " " and "Silent Kill", even though there are more foreign movies in the summer this year than before, such as "Deadpool and Wolverine", "Alien", "Despicable Me 4", etc. , but they also failed to hit the box office.

However, the movie "Your Name", which was re-released after seven years, has achieved a box office of 130 million, which has led many film producers to explore new ideas and re-release quality films during popular periods, which will undoubtedly bring in extra income.

2] Are re-screenings a money grab?

Movie re-releases are nothing new. In fact, there have always been movie re-releases. But they are often far apart in time, and most of them have specific commemorative significance. For example, "Avatar" is re-screened before the release of "Avatar 2". The re-screening is to warm up the new movie and coincide with the release of the new movie. Re-screening can also express tribute and review of classic movies. For example, on the 20th anniversary of the release of "Lord of the Rings 1", the "Lord of the Rings" trilogy was re-screened. Some movie re-releases have technical improvements, such as 4k restoration.

The re-screening of "The Wandering Earth 2" on September 15th is a newly produced 3D version. "The Wandering Earth 2" customized many visual wonders for the 3D format in the early stages of creation. Those unfinished shots and unsatisfactory images will all be realized through the release of this 3D version.

Stephen Chow's classic comedy "The God of Cookery" was first released in 1996. This newly restored version is the first time it has landed in mainland theaters.

In the overseas film market, it is quite common to re-screen classic films. According to incomplete statistics, in North America, at least 10 films with a gap of more than 10 years between premiere and re-release have a box office of more than 40 million US dollars.

reporters interviewed several domestic distributors. They said that re-releases require investment, but generally speaking, compared with the original screenings, re-releases basically cost hundreds of thousands in production costs for digital disks, other posters, peripherals, etc. It can be big or small.He said that there is a specific process for movie re-screening, and re-screening of movies generally requires re-approval and cannot be directly re-screened in cinemas.

3】Does anyone watch the re-release of the movie?

We are actually no strangers to re-released movies. As early as 2009, the re-release of Wong Kar-wai's martial arts movie "Ashes of Time" made 25 million at the box office. The director also added some new clips to the re-released movie. Another classic film by Wong Kar-Wai, "The Grandmaster", was also re-released in 3D in 2015, with a box office of 60 million, setting a record for domestic film re-releases. Chen Sicheng's "Manslaughter" was re-released in 2020 and grossed over 100 million at the box office. The re-releases of Hollywood blockbusters are even more eye-catching. The sci-fi movie "Avatar" re-released in March 2021 has a box office of more than 300 million, and the re-release of "Titanic" in 2012 has a box office of 950 million. amazing results.

Although not all movie re-releases will be successful, they will generate some income. For example, "Slam Dunk", which was released in 2023, was released in the summer after only one year. The re-release box office was more than 3 million, which is also a lot of money.

The first work in the light-chasing animation "White Snake" series, "White Snake: Origin", was re-released on June 29 this year. Although the box office was not large, it also created a wave of publicity for the release of "White Snake: The Floating Life".

It seems that as long as the re-released movie is good in itself, it is indeed a good business in a good time when other movies are not strong because of the low distribution cost.