Xinhua News Agency, Taipei, August 16th (Reporters Zhang Lixin, Wang Chenghao) From August 16th to 19th, the Taipei Office of the Cross-Strait Tourism Exchange Association (referred to as the "Taipei Office of the Overseas Tourism Association") joined hands with the trendy brand Bubble Mart We will jointly participate in the 2024 Taiwan Travel Fair Autumn Travel Exhibition and launch the "Travel with Trendy Fun" themed exhibition area to allow Taiwanese people to experience the unique charm of "Trendy Fun + Travel" on the spot.
This is the first time that Bubble Mart has created an immersive exhibition in the style of an urban paradise on the island. Many of its classic IPs have appeared one after another, and a large number of park-limited series products have also been displayed. There are a total of 8 booths in this theme exhibition area, and most of the exhibits are from the park-limited products of Bubble Mart City Park. These cute and trendy products were exhibited in Taipei for the first time, attracting a large number of people to stop and pay attention.
Chen Xiaoyun, vice president of Bubble Mart International Group, told reporters that there are a total of 10 Bubble Mart physical stores in Taiwan, plus pop-up stores, and they are very popular among young trendy consumers on the island. In September last year, Bubble Mart City Park opened in Beijing, hoping to use the platform of the Autumn Travel Fair to allow young people on the island to travel to Beijing and experience it.
Following the opening of Bubble Mart’s first store in Taiwan in 2022, the Taipei flagship store opened in the Ximending business district in December last year. "The grand opening of the Taipei flagship store was unprecedented on the first day, breaking the first-day sales record of our global flagship store. In the past few years, Bubble Mart's operation and accumulation have given young people in Taiwan an in-depth understanding of trendy IP." Chen Xiaoyun said.
The Taipei Office of the Overseas Travel Association said that at this autumn travel show, the Taipei Office of the Overseas Travel Association and Bubble Mart adopted an innovative display method of "traveling with fashionable things", hoping to bring Taiwanese young people and fashionable IP more information. In-depth emotional connection will give full play to the attraction effect of the park as an urban tourist destination. Taiwanese people are welcome to start from the travel exhibition and follow the trendy entertainment to visit Beijing on the spot.
