From November 5 to 10, 2024, the 7th China International Import Expo (hereinafter referred to as the "CIIE") was grandly held at the Shanghai National Convention and Exhibition Center. French GL events (hereinafter referred to as "GL events"), with the theme of "Global vision, lo

From November 5 to 10, 2024, the 7th China International Import Expo (hereinafter referred to as the "CIIE") was grandly held at the Shanghai National Convention and Exhibition Center. The French Gl Events Group (gl events, hereinafter referred to as "Gl Events"), with the theme of "Global Vision, Local Connection - Innovation and Opportunities towards 2025", brought its three core businesses to the service trade exhibition area (No. 8.2 Hall C2-01 booth), showing its new achievements and global resources under the "glocal (global+local) global localization" strategy.

glocal strategy continues to deepen and the Chinese market opens a new chapter.

Since participating in the CIIE for the first time in 2019, Chiao Exhibition has relied on its global localization strategy and actively explored strategies to base itself on the Chinese market while possessing rich international background resources. By continuously deepening localized operations, the group has achieved the implementation of many innovative achievements.

At this year’s CIIE, Chiao Exhibition showcased many cases of its three core businesses of event and sports event operations (live), venue management (venues), and exhibition hosting (exhibitions), fully explaining the group’s innovation in China. Breakthroughs and service commitments.

On the morning of November 6, Ms. Inès Ginon, President of Gio Exhibition Greater China, delivered a welcome speech and shared how the group quickly responds to market changes and uses the new business structure as a platform on the theme of new environment and new opportunities. Injecting new vitality into the group.

Mr. Philippe Pasquet, President of the Exhibition Organizing Section of Zhiao Convention and Exhibition, gave a comprehensive introduction to the group’s business content under this section and interpreted the future planning and prospects of the exhibition hosting section under the diversified emerging industries.

Mr. Romain Peiffert, CEO of the Greater China Region of Zhiao Exhibition, shared the latest development strategy and market layout of the Greater China region, emphasizing that in the process of international development, the group should introduce international resources into China while also It is necessary to lead domestic projects to go global.

During the exhibition, government leaders and the French Consulate delegation visited the booth to provide guidance and explore new opportunities for cooperation.

From November 6th to 7th, Wu Jincheng, the mayor of Pudong New Area and his leadership team visited the Zhiao Exhibition Booth and exchanged details on the group’s core business and services, investment plans, project progress and other exhibition status; Deputy District Governor of Xuhui District People’s Government of Shanghai Ms. Wei Lan led the leadership group to visit the booth to learn about the group's operating model, market expansion, future planning, etc. In addition, Mr. Joan Valadou, Consul General of France in Shanghai, and his delegation visited, and the leaders of Gio Exhibition Greater China introduced the group's development achievements in China to the ambassador.

During the six-day exhibition period, the group also specially received the China Council for the Promotion of International Trade, Beijing Bureau of Commerce, Harbin Council for the Promotion of International Trade, Shanghai Convention and Exhibition Industry Association, as well as Tianjin City, Fujian Province, Hainan Province, Zhengzhou City, Wuxi City, Hangzhou City, and Yiwu City , Shenzhen City, Chengdu City and other local leaders’ inspection guidance and in-depth exchanges.

Multiple major announcements: New plans for two major venues and exhibition projects

The release of two new venue projects has become one of the highlights of Chiao Exhibition at this CIIE.

Mr. Ji Qing, deputy general manager of the venue management section of the Greater China Region of Zhiao Convention and Exhibition and executive general manager of Beijing New International Exhibition Phase II, introduced the overall layout planning and intelligent management system of the venue from the perspective of the project leader.

Mr. Zhang Kai, general manager of Guangzhou Chengtou Zhiao Development Co., Ltd., focused on the future construction and implementation of Guangzhou Airport Expo Center with the theme of "New Power of Guangzhou Convention and Exhibition: Two Halls Exhibiting, a New Chapter in the Bay Area".

In the future, the second phase of the Beijing New International Exhibition Center and the Guangzhou Airport Expo Center will not only provide first-class facilities and services for various large-scale events and conferences, but will also further contribute to the sustainable development of China's exhibition industry.

, as the exhibition hosting section of one of the group’s three core businesses, also brought innovative works to the CIIE.

In 2025, fashion source innovation exhibition will be held in Shanghai for the first time. Mr. Zhang Pengcheng, Marketing Director of Zhiao Pengcheng (Shenzhen) Exhibition Co., Ltd., gave an on-site sharing, interpreting the latest fashion textile industry from multiple dimensions, and comprehensively introduced the one-stop business, trade, communication and procurement platform for the entire industry chain built by the project for textile and garment practitioners.

China International Laboratory Medicine and Transfusion Instruments and Reagents Expo (caclp) has officially announced that it will be located at the Hangzhou Convention and Exhibition Center in 2025. Ms. Dai Beihua, general manager of Zio Ruihe (Shanghai) Exhibition Co., Ltd., said that in the future, the team will combine the local industrial layout to effectively serve industrial information exchange, achievement transformation and technology transactions, and continue to promote the extension and optimization of biomedical exhibition resources in more regions. layout.

Mr. Dong Chiming, General Manager of Zhongzhan Zhiao (Beijing) International Exhibition Co., Ltd., and Ms. Liu Shanshan, General Manager of Zhiao Exhibition (Harbin) Co., Ltd., respectively shared exciting projects in the architectural decoration and agricultural and food fields of the Zhiao Exhibition and Exhibition Hosting Section. .

Among them, Mr. Dong Chiming gave a speech on the integration and upgrading of the three major home furnishing industries in the exhibition, describing the path of upgrading and reform of the 2025 Beijing International Home Furnishing Industry Expo.

Ms. Liu Shanshan brought new trends in agricultural development and a new layout of exhibition linkage driven by industry development.

In addition, Mr. Wang Wei, head of the China International Exhibition Department of Chiao Exhibition, shared many exciting cases focusing on domestic and overseas exhibition business.

Mr. Wu Xucheng, deputy general manager of Zhiao Exhibition (Shenzhen) Co., Ltd., gave an in-depth interpretation of the activities and exhibitions in the Greater China region of Zhiao Exhibition on the theme of "In the global economic transformation environment, how the event and exhibition industry can break through innovation and move forward in response to the trend." Insights into market changes and strategic thinking in the field of sports events.

Many industry leaders were also invited to the booth to discuss industry trends and solutions in the form of a roundtable forum.

On the morning of November 7, a roundtable forum with the theme of "Shaping the Future: Emerging Trends in Home Design and Consumer Insights" was successfully held. Mr. He Xin, General Manager of Sina Home Soft Decoration Media Division, and CEO of Shangxia Shangxia were invited Ms. Wu Chen, Ms. Mao Xuelei, founder of maocreations, and Mr. Dong Chiming, general manager of China Zhanzhan Zhiao (Beijing) International Exhibition Co., Ltd., discussed the future of home design.

The four guests explored the infinite possibilities of home design from different dimensions such as emerging trends, consumer behavior insights, craftsmanship, and environmental sustainability, bringing a wonderful feast of inspiration to online and offline participants, triggering There was a lively discussion between the professional audience and guests present.

On the afternoon of November 7, the roundtable forum with the theme of "Shaping the new ecology of the fashion textile industry and jointly exploring the way to break the situation" was once again launched. Mr. Ye Qizheng, founder and editor-in-chief of Guanchao Fashion Network, founder of dadashow, Ms. Tao Ke, marketing director of Kuangbo Venture Capital Group of Shengbai Group, Mr. Yang Chunhua, deputy general manager of Zhiao Pengcheng (Shenzhen) Exhibition Co., Ltd., and Zhiao Pengcheng ( Ms. Zhang Wenyu, Director of Sustainable Innovation and International Business of Shenzhen) Exhibition Co., Ltd., was a guest of this roundtable discussion and discussed the sustainable development and technological innovation of the future fashion textile industry with online and offline professional audiences.

Industry leaders shared many vivid and practical cases at the scene, colliding with effective industry solutions and innovative thinking.

Focus on green exhibitions and empower city brands

As one of the themes of this booth design, Zhiao Exhibition successfully conveyed its sustainable concept of green environmental protection by creating innovative booth design and interactive experience. The Group's Corporate Social Responsibility policy, which began more than ten years ago and is consistently deployed across a wide range of operations in France and internationally, promises to meet customer expectations and requirements for all types of activities while making them more innovative and environmentally friendly and social responsibility.

As of 2023, the proportion of renewable energy used by Zhiao Exhibition and Convention Center will reach 73%, the overall carbon dioxide emissions will be reduced by 6% year-on-year, and the total energy consumption of 80% of its venues will be reduced by more than 30%. In the future, the Chiao Exhibition Greater China team will continue to practice sustainable concepts and create "green exhibitions" through measures such as reducing energy consumption and promoting renewable energy in various exhibitions and events.

Looking forward to the future, Zhiao Exhibition will continue to deepen its corporate philosophy of "bringing people together" in the future, join hands with more diversified partners, explore diversified paths for sustainable development, and bring new innovations to the industry and global cooperation. opportunity.