Copywriter | Luo Sheng
Editor | Meow Sansan
This year’s summer season has basically been finalized, and the overall box office situation can be described in one word -
bleak.
I thought that " Catch a Baby " was just a good start, but I didn't expect that this would be the limit of this summer's release.
Movies released after this time have struggled to break through the 1 billion box office mark, and each one failed more miserably than the last.
For example, Chen Sicheng's " decrypted " has invited a lot of big names to sit down. It currently only has a box office of just over 300 million, so let's stop being a spy movie.
" Retrograde Life " directed by Xu Zheng uses realistic themes as its selling point, but it is grounded and suspended at times. The director lacks the understanding of ordinary people, which makes many scenes unable to arouse empathy. It was so obvious that it discouraged many people.
Therefore, the film currently does not even have 300 million, and I am afraid that it will be a problem to reach 500 million in the end.
But this is not over yet. " negative negative is positive " starring double actor Zhu Yilong was released on the Chinese Valentine's Day. So far, it has only more than 60 million, and the box office is not as impressive as " White Snake: The Floating Life ". What is the reason for the results? Such a stretch?
01 Pain Literature
"A negative makes a positive" tells the story of Huang Zhenkai (played by Zhu Yilong) who suspects that he is living in a movie and wants to break the conventional life pattern. It happens that he meets the mysterious roommate Li Xiaole (played by Qiu Tian) after moving. Experienced different feelings.
But unexpectedly, life changed back to the original due to the disappearance of Li Xiaole, so Huang Zhenkai embarked on a journey to find Li Xiaole, thinking about the meaning of love and being loved, and exploring the story of the true meaning of life.
To be honest, the setting of "aliens" controlling life is quite novel. Unfortunately, the story still explores this part too little. It is essentially a vulgar painful love literature.
The relationship between the male protagonist and the female protagonist is actually very simple. From "p friends" to lovers, they have to go to bed first and then talk about relationships.
In the movie, this is a kind of "romantic", but in reality, isn't this an incorrect view?
I don’t know how the current romance film directors view young people’s love. They seem to think that young people only have “sex” in their minds, and they can have sex if they see the right person.
In other words, the difference between this movie and " Burning Winter " is that it lacks another male protagonist.
Moreover, the heroine was previously described as wandering among all kinds of people, having no taboos between men and women, and loving freedom without restraint. She is considered special enough for the moment, but as the story progresses, she still cannot do without the pain point of her original family.
It would be better to give the character the identity of an ordinary person from the beginning, and then explore the common emotional problems of modern urban men and women.
The current story is that it wants to be high-minded but not high-minded, it wants to be down-to-earth but not down-to-earth, and it is impossible for people to understand it.
What is even more disappointing is that the director "borrowed" Wong Kar-Wai's techniques in a large number of shots, and you can even find similar scenes in the other party's movies.
Is this a "tribute" or plagiarism? I want to understand everything!
It can be said that "The Negative Makes the Positive" tells us that if there are too many negative points in a movie, then the negative points may not necessarily be positive. It will only make the audience's expectations disappointed, and even the reputation of the actors will be ruined. been affected.
I wonder if Zhu Yilong regrets taking on such a bad script?
02 Don’t blame the actor for his overturn
To be honest, the biggest selling point of the whole movie is actually the male protagonist Zhu Yilong.
Coincidentally, not long after he won the Hundred Flowers Award for Best Actor in the early stages of the movie's release, he was promoted to "Double Best Actor", and his appeal skyrocketed.
But even with the title of Best Actor, it cannot cover up the bad plot itself and the problem that Zhu Yilong does not fit the role.
I didn’t expect that Zhu Yilong would have a day to play young. He has to play a young man in his 20s when he is over 30 years old. This face that has been polished by time is not very convincing.
Moreover, Zhu Yilong is not suitable for acting in love stories, because he and the female protagonist have no cp, and it is not as good as the tension between two male protagonists.
The success of the movie is inseparable from the plot, but it cannot be ignored that Zhu Yilong's performance in the movie is indeed not as good as in other movies.
Because the box office was not strong, the film crew had no choice but to promote it, which led to a big mistake.
The producer originally wanted to do a midnight escape flash mob, but there were some problems in the execution and implementation process. As a result, Zhu Yilong was forced to sing in a bar, and people in the audience even teased him to drink, which made fans quite dissatisfied.
But no one expected that someone would come to the road show to express their dissatisfaction with Zhu Yilong's agent and publicity team.
What is the difference between this and hitting Zhu Yilong in the face on the spot?
Before the movie launched, fans felt that since his brother was the producer, he had a say in the movie. As long as it got the box office, it was his alone.
But after the movie was released, fans began to blame the whole world again, as if everyone was sorry for Zhu Yilong's efforts.
I can only say that it is better not to blame the actor for overturning the situation. If you have time to make excuses, why not think about the reasons.
If you think about it carefully, except for " Life Events ", Zhu Yilong's other movies with starring roles have basically polarized reputations.
Even " The Disappearance of Her ", which had a good box office, was complained by the audience because of its untenable content logic. Then " The Mistake by the River " starring him was even less impressive, with a pretentious plot. Xuanxu, smelly and long, also caused a lot of bad reviews.
Nowadays, Zhu Yilong has influenced the popularity of passers-by because of "The Negative Makes the Positive". It can't help but remind people of a passage from Sun Li:
"An actor must cherish his exposure and cannot act casually, because artistic life is limited and energy is limited." It’s limited, you have to learn to create characters.”
What Zhu Yilong should do now is not to make more movies and accept all scripts, but to cherish the hard-won popularity, cherish the feathers, carefully select new works, and use his acting skills to redeem himself. Word of mouth, stop consuming exposure.
03 Conclusion
The box office failure of "A Negative Makes a Positive" and the decline in Zhu Yilong's reputation have actually sounded a wake-up call to all filmmakers.
For a director, inviting big names does not necessarily mean he will be able to control the box office. Only when the work itself is tenable can it win the favor of the audience.
If it is a bad movie, then even if it invites a Grand Slam actor, it will be difficult to save its reputation.
It is human nature for actors to want to make more money while the popularity is high.
But if you want to continue, you still need to be responsible for yourself. Don't accept every drama. You should carefully choose scripts and roles, and be responsible to the audience every time you appear on the scene.
This movie is still in theaters right now, and the box office is predicted to be only 100 million.
Although it is a low-budget film, but it stars Zhu Yilong, this achievement is still quite embarrassing.
What do you think about this?
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