[Global Times Special Correspondent in Hong Kong Ye Lan] Mainland singer Dao Lang performed at the Galaxy Arena in Macau from November 8th to 9th. 16,000 tickets were snapped up by fans within 9 seconds. The enthusiasm of fans has also boosted Macao's cultural tourism market. Mac

[Global Times Special Correspondent in Hong Kong Ye Lan] Mainland singer Daolang performed at the Galaxy Arena in Macau from November 8th to 9th. All 16,000 tickets were sold out by fans within 9 seconds. The enthusiasm of fans has also boosted Macao's cultural tourism market.

Macau’s first customized promotion

Hong Kong media said that on the evening of the 8th, the Macau Galaxy Arena was brightly lit and bustling with people. The much-anticipated "Where Folk Songs Ring - Daolang 2024 Tour Concert" Macau has arrived as scheduled. As with the past three concerts, there was no makeup, no backup dancers, and no excessive expression. Daolang just sang one song after another in a down-to-earth manner, and the fans sang the chorus under his leadership. According to reports, when Daolang sang "Thank You", he bowed to his fans many times to express his gratitude. When singing "Send Off Comrades", he choked up. When singing "Flower Demon", he chose to sit directly on the ground due to waist discomfort. All kinds of true and pure performances made the audience's eyes red-eyed. In many consecutive performances, Daolang maintained the same dress, did not say a word, and just held a microphone and sang for two and a half hours. In the eyes of many people in the entertainment industry, he pays more attention to makeup and hair, and frequently changes costumes. The performance market has brought a new trend of sincerity and simplicity.

Daolang concert, data picture

Outside the concert, many fans who could not buy tickets gathered, and they also traveled thousands of miles to come to Macau. Since the morning of the 8th, many mainland fans have arrived at Macau Airport or passed through Gongbei Port to experience Macau style in advance. On major social platforms, whether it is Macau landmark buildings such as the Ruins of St. Paul's, or shopping malls such as the Venetian Macao and The Londoner, you can see "knife fans" wearing uniforms and gathering in twos and threes to record. video. They sang Daolang's songs loudly or filmed blessing videos, creating a warm atmosphere. Major shopping malls and hotels in Macau are also very cooperative. Most of them will play Daolang's music on a loop and display Daolang's concert posters on conspicuous advertising screens. The report stated that Macau Cultural Tourism had earlier customized a 34-second promotional video for Daolang on a short video platform. It is reported that "this is the first time that Macau Cultural Tourism has released a promotional video specifically for a singer and artist."

has brought "incredible" influence

Daolang's impact on Macau's cultural tourism is indeed "incredible" in the eyes of industry insiders. Li Zhenguo, deputy director and professor of the Department of Finance and Business Economics of the University of Macau, said that the concert "not only brought about an increase in ticket revenue, but the audience also had strong consumption power in the integrated resort for food, accommodation and transportation." Citing relevant data from the Bureau of Statistics of the Macau SAR Government, he said that the per capita spending of ordinary mainland tourists in Macau was 3,100 patacas, while those who came specifically to attend the concert spent 5,000 to 6,000 patacas.

Xie Fusheng, founder and CEO of Macau Chess Entertainment Production Co., Ltd., said that the last time the artists brought "tremendous traffic" to Macau were Jacky Cheung and Andy Lau . He cited Jacky Cheung's concert in June this year as an example. Macau was in the off-season for tourism at that time, but during the concert, the catering industry business in the "Cotai Strip" area increased by about 30%, and Taipa Island also increased to a certain extent, almost as much as the National Day Golden Mile. Weeks are equal.

Lao Jielong, head of the concert industry and entertainment production company, described Macau's "concert economy" as very hot. About 3 to 5 concerts are now held in Macau every week, which has significantly boosted the number of tourists and economic development. He believes that Macau is striving to become a "city of performing arts" and develop non-gaming industries, and Macau has many advantages in hosting concerts. For example, the venue facilities are relatively complete and advanced, and it is relatively simple to apply for and use the venue. Xie Fusheng gave an example, "Take the Venetian (entertainment) as an example. In addition to hotels, restaurants, shopping and other services, it also has three theaters, two of which are variety halls. Artists can rehearse in one and perform in the other. Such conditions are rare in the world and allow the artist team to complete all activities in one building without the hassle of traveling."

Hong Kong and Macau can complement each other

The booming Macau concert industry has also triggered discussions in Hong Kong society.Ma Fengguo, a member of the Hong Kong Legislative Council, said that if someone in Hong Kong is willing to invite a popular singer like Daolang to visit Hong Kong, it will probably cause a certain sensation. Many young people from the mainland will come to Hong Kong to support him. "Can we arrange the schedule of the popular singer? Finding the venue is the key.” Hong Kong Tegao Entertainment Production Co., Ltd. has rich experience in producing concerts. It has hosted concert tours for Deng Ziqi , Eason Chan and other artists. Mr. Liang, the spokesman of the company, said that Hong Kong’s concert industry actually developed earlier than Macau. , and the Coliseum is an important landmark in Hong Kong. In addition to attracting singers from different regions to perform at this venue, it can also attract tourists to come to Hong Kong to watch concerts and shop at the same time. He believes that with the opening of the Kai Tak Sports Park next year, the prospects for Hong Kong's concert industry will further improve. He believes that there is no vicious competition in the concert industries of Macau and Hong Kong, and hopes that both parties can successfully attract more tourists and boost the economy.

Xie Fusheng also realized that in the face of increasingly fierce competition, it is obviously not wise to go it alone. "Hong Kong emphasizes the 'city of major events', while Macau is committed to building a 'city of performing arts'. In fact, the two are not the same." Contradictions can, on the contrary, complement each other.” He suggested that Macau and Hong Kong could strengthen cooperation in terms of the concert economy and jointly invite some European and American artists to perform in the two places, thereby attracting tourists from different countries and regions to visit Hong Kong and Macau. “Foreign tourists fly more than ten hours to come and watch the concert. , will definitely be willing to stay and experience some local culture. I believe this can promote the diversified development of tourism in the two places and inject new vitality into our economy."