Source of this article: Times Weekly Author: Nanyang
html On the evening of August 7, Dong Yuhui made his first live broadcast after the separation.Dong Yuhui last appeared as an anchor in the Live broadcast room with Hui on July 24th. The next day, Oriental Selection (01797.hk) announced Dong Yuhui’s resignation.
At the same time, I went with Hui to complete the industrial and commercial changes. Tianyancha shows that on August 7, Beijing New Oriental Xuncheng Network Technology Co., Ltd., the original wholly-owned controlling shareholder of Youhui Peer (Beijing) Technology Co., Ltd., withdrew, and Dong Yuhui was added as a shareholder and fully owned. The legal representative is Dong Yuhui, and the registered capital is 10 million yuan.
On the same day, Yu Minhong resigned as supervisor of Hehui Peer. However, as of press time, Wang Jielin, the financial director of Hehui Peer, has not been replaced. Wang Jielin is still serving as a supervisor in companies such as Oriental Selection (Beijing) Technology Co., Ltd. and Oriental Selection (Zhuhai) Tourism Culture Co., Ltd.
Source: Tuchong Creative
Dong Yuhui appeared on the scene, and the number of people in the live broadcast room quickly exceeded 100,000
At 20 o'clock that night (August 7), Dong Yuhui and Olympic swimming champion Jiao Liuyang left the country together. As the host of "Athletes Talking with Hui", Dong Yuhui explores the stories behind the Olympic Games with the fourth guest Jiao Liuyang. "Walking with Hui·Athletes Talk" is a series of programs initiated by Walking with Hui, in which Dong Yuhui talks with legendary athletes.
That night, after Dong Yuhui appeared on the scene, the number of people in the live broadcast room soared rapidly, directly exceeding 100,000. In less than half an hour, You Hui’s live broadcast room entered the top three of Douyin’s popularity list, with a popularity value of over 1 million. As of 10 p.m., the cumulative number of viewers in the live broadcast room exceeded 5.36 million, and the number of fans increased by more than 8,200. On the day of the
live broadcast, a total of 182 products were put on the shelves in the Youhui Peer live broadcast room. The self-operated product option has been removed. The broadcast lasted for nearly three hours (the live broadcast started at 6 p.m.). The GMV (total sales) is expected to be between 1 million yuan and 2.5 million yuan. between yuan.
Contrary to the extremely popular Youhui Peer, the Oriental Selection live broadcast room is slightly bleak. On the evening of August 7, Oriental Selection also started its live broadcast. As of 8:30 p.m., the number of people in the live broadcast room was only about 10,000. While the live broadcast room "With Hui" topped Douyin's popularity list, the Oriental Selection live broadcast room only ranked 73rd.
Gray Dolphin data shows that after leaving Oriental Selection, that is, from July 26 to the present, the Douyin account of With Fai has gained 665,000 new fans and 20,000 new fan groups.
Among them, the number of fans grew the fastest on July 26, with an increase of 227,000 on that day. Currently, the total number of fans of Walking with Hui reaches 22.263 million. At the same time, Oriental Screening lost 89,000 fans, bringing the total number of fans to 29.774 million.
Although the live broadcast data of Walking with Hui is still ahead of Oriental Selection, it is not easy for Dong Yuhui to start the entrepreneurial mode. In addition to advancing the live broadcast work as usual, Hehui Peer also needs to supplement the strength of the operations team behind it. Currently, Hehui Peer is recruiting a large number of people.
Times Weekly reporter searched a recruitment platform and found that there are many types of recruitment jobs with Hui Peer, involving a total of 43 front-end and back-end positions, including post-production videographers, short video copywriters, live broadcast audio engineers, etc., as well as front-end live broadcast assistants, live broadcast Field control, etc.
The future of walking with Hui is uncertain?
Although the conflict between Oriental Selection and Dong Yuhui has become an open secret after the "Little Composition" incident, Yu Minhong seems to always want to seek a balance between the two. However, Dong Yuhui's super IP effect is very different from Yu Minhong's platform plan of "common development of anchors" .
html On July 25, Oriental Selection issued an announcement announcing Dong Yuhui's resignation, and announced that Oriental Selection would sell 100% of the shares of Hui Peer to Dong Yuhui for 76.5855 million yuan. At the same time, Yu Minhong stated in the shareholder letter that in order to express his gratitude to Dong Yuhui, in addition to paying all the promised benefits, he has sincerely requested the board of directors and the remuneration committee and obtained their consent to reward Dong Yuhui with all the net profits of Peer with Hui.Although the separation allowed Dong Yuhui to truly advance from "worker" to "entrepreneur", he did not have capital support and lacked sufficient management experience. Even if you hold a huge personal IP, how far can you go with Hui when capital is in power?
Luo Yonghao commented on the "breakup" of Oriental Selection and Peer With the Fai as "a complete farce. The result of this farce seems to be an obvious lose-lose situation.""He believes that Dong Yuhui cannot do business and will face difficulties in doing business.
Pan Helin, an economist and member of the Information and Communication Economics Expert Committee of the Ministry of Industry and Information Technology, told the Times Weekly reporter that the final direction of Walk with Hui is not clear. Perhaps Dong Yuhui turned behind the scenes . Everything depends on Dong Yuhui’s wishes. “At this stage, the best business solution for Peer With Hui is for Dong Yuhui to be the anchor and lead the next generation. "
