In the context of the new era, movies and tourism are jointly facing the challenge of the consumption upgrade of audiences and tourists, and at the same time, they are also facing new opportunities for cross-border and cross-domain development. In order to make better use of the

In the context of the new era, movies and tourism are jointly facing the challenge of the consumption upgrade of audiences and tourists. At the same time, they are also facing new opportunities for cross-border and cross-domain development. In order to make better use of the art form of film and explore and display the unique charm of cities and scenic spots, on the morning of September 24, as an important part of the 11th Silk Road International Film Festival series of forum activities, "Film and City ——China Film Location Economic Series Activities" was held in Xi'an.

This event is guided by the Organizing Committee of the 11th Silk Road International Film Festival, sponsored by the China Film Foundation, the Cultural Tourism Professional Committee of the China Cultural Management Association, the Propaganda Department of the Shaanxi Provincial Party Committee, and the Shaanxi Tourism Group, and the Shaanxi Tourism Group Film and Television Culture Co., Ltd., China Film Foundation Film and Urban Development Special Fund, and Shaanxi Film Industry Association. Key locations from Zhejiang, Anhui, Jiangsu, Hunan, Fujian, Shaanxi and other provinces and cities across the country were "gathered" to promote. Leaders of relevant cultural and tourism departments, heads of film and television bases, film creators, experts and scholars gathered together to " "Film and Urban Development Dialogue" is a format that gathers thoughts and wisdom and contributes to promoting the deep integration of film and cultural tourism.

Strengthen services, the common appeal of the film industry and city image

"Film is a comprehensive art that promotes the development of cities with unique charm and value records, and cities of different sizes and characteristics provide inspiration for film development. , scenes and a huge market." Shan Shuping, deputy director of the Propaganda Department of the Shaanxi Provincial Party Committee, said in his speech that we should take this event as an opportunity to continue to promote the construction of film and television filming locations based on Shaanxi's advantages of cultural diversity and scarcity; Further optimize service levels, explore the establishment of online and offline service platforms, and effectively provide various supporting services to the crews who come to Shaanxi for filming.

"Movies are born in the city and have natural urban attributes. At the beginning of the birth of movies, cinemas have provided a new experience space for the city's cultural and entertainment life." Zhang Pimin, chairman of the China Film Foundation, said that doing a good job in the film industry and The two-way empowerment of urban cultural tourism economy needs to highlight the word "service". Whether it is services when a film is being filmed in a city, or tourism reception services after a film becomes popular, it is crucial to establish localized, professional, standardized and systematic services in the city. This is not only an inevitable requirement of the film industry system, but also an inevitable demand for the improvement of a city’s cultural tourism economy and city image.

"In order to standardize the standard services at locations across the country and make it convenient for film and television workers to choose locations, we recommend the establishment of a national film and television service alliance, the formulation of alliance charter, and standardization of service standards..." On-site, Shaanxi Zhao An, President of the Provincial Film Industry Association, read out the "National Cooperation Initiative on Film and Television Locations" and suggested that through the alliance's professional services, film and television photographers can focus on shooting and creating film and television stories in any scenic spot or location across the country. .

Take multiple measures to jointly promote the construction of film and television locations

At the event site, the China Film Foundation and the Shaanxi Film Industry Association held a signing ceremony. The two parties will further deepen cooperation and jointly build a platform for Chinese and foreign film and television exchanges to promote Chinese western films and outstanding small and medium-sized films. The international exchange and dissemination of films will accelerate the interconnected and empowered development of the film, culture and tourism industry.

At the event site, the topic of "New Era, New Actions, New Movies" was released, and the first Kung Fu movie display experience laboratory was settled in Xi'an and the licensing ceremony was held. Zeng Songwei, deputy director of the Foreign Affairs Department of the International Exchange and Cooperation Department of China Film Group and director of the China Film Foundation's Special Fund for Sino-Foreign Film and Television Cooperation and Development, delivered a speech on the "China Film Foundation's Special Fund for Sino-Foreign Film and Television Cooperation and Development"; China Film Foundation's Film and Urban Development Special Fund Fund Director Hu Min gave a lecture on the "China Film Foundation Film and Urban Development Special Fund".

At the event site, the 2024 Shaanxi Province Film and Television Shooting Base Award Ceremony was specially held to better guide the development and construction of film locations. Ankang City All-Area Film and Television Shooting Base, Xi'an Xincheng District All-area Film and Television Base, Xianyang Jumeng· Yougu Digital Film and Television Shooting Base, Qingjian County Life Film and Television City Filming Base in Yulin City, and Qingmuchuan Ancient Town Film and Television Filming Base in Hanzhong City made wonderful recommendations.

In addition, representatives from Shaanxi Bailuyuan Tourism Culture Development Co., Ltd., Shaanxi Tourism Group Yan'an Cultural Tourism Industry Investment Co., Ltd., Ma'anshan Municipal Party Committee Propaganda Department, Huangshan Municipal Party Committee Propaganda Department and other units respectively paid tribute to Bailuyuan Film and Television City, Holy Land Valley·Jinyan'an, Ma'anshan Whole Area , the entire Huangshan Mountains, China East Coast Highway No. 1, etc. were promoted. These distinctive locations use the platform of the Silk Road International Film Festival to showcase their unique charm to the whole country.

Suggestions and suggestions to help the two-way win-win situation of film, television, culture and tourism

Under the current background of cultural and tourism integration, the connotation of "film and television tourism" has become increasingly rich, various emerging film-related culture and tourism products and services continue to emerge, and the economy of film and television locations is booming develop. This event has a special session of "Dialogue on Film and Urban Development". Wang Yu, Chairman of the Cultural Tourism Professional Committee of the China Cultural Management Association, He Tao, Deputy Director of the Industry Institute of the Development Research Center of the State Administration of Radio and Television, and the film "Embroidered Spring Knife" 》Producer Wang Donghui, Chairman of Beijing Tongniu Film and Television Town Gou Juntao, Chairman of Hangzhou Banqiao Film and Television City Management Co., Ltd. Lu Lu, and General Manager of Shaanxi Bailuyuan Tourism and Culture Development Co., Ltd. Li Longan were six guests who empowered each other around film and culture and tourism. The path and direction of the two-way win-win situation of film, television, culture and tourism, as well as dialogue on topics such as "traveling with movies".

"The cost of shooting from scene A to scene B, and shooting across provinces, regions and seasons is very high. If it is shot in a real location, its virtual shooting configuration can also meet the needs of creation, which will save the crew A lot of expenses." Wang Donghui suggested that live-action shooting bases should enrich the industrial chain and develop enough digital assets to provide more convenience for creators. The Army said that to build a real-life shooting base, digital technology and virtual shooting environment should also be invested in it. Film and television bases should also be good at exploring local cultural customs and artistic characteristics to provide inspiration for the filming team.

He Tao said that excellent popular film and television dramas have a strong driving force for the development of cultural tourism in a region. For example, "My Altay" triggered a tourism boom in Xinjiang this summer, and air tickets are hard to come by. This also reflects a problem. After setting fire to a city, the local area still needs to work harder to catch the market. "A drama has become popular in a city, and this concept has been deeply rooted in the hearts of the people. In turn, how cultural tourism empowers film and television is actually a very important concept for regional economic development." Gou Juntao said.

Faced with the overlapping and similar problems in many film and television base industries, Wang Yu suggested that each film and television base should be able to reversely guide creators to create according to their own characteristics. In addition, during the dialogue session, many guests emphasized the importance of technology and digital technology empowerment. Li Longan introduced that Bailuyuan Film and Television City is a film and television base that came into being because of movies. In order to highlight the tourists' experience, the film and television city specially built a studio to launch the immersive film "The Romance of Heiwa", combining technological means to provide tourists with Customize a movie.

About 200 people, including representatives from the National Film Industry Association, film and television locations, experts in the film and cultural tourism industries, teachers and students from Shaanxi film and television companies and film and television majors in universities, and representatives from the news media, participated in the event. At the scene, the novel concepts, unique perspectives and innovative measures won warm applause from the participants.

In the context of the new era, movies and tourism are jointly facing the challenge of the consumption upgrade of audiences and tourists. At the same time, they are also facing new opportunities for cross-border and cross-domain development. In order to make better use of the art form of film and explore and display the unique charm of cities and scenic spots, on the morning of September 24, as an important part of the 11th Silk Road International Film Festival series of forum activities, "Film and City ——China Film Location Economic Series Activities" was held in Xi'an.

This event is guided by the Organizing Committee of the 11th Silk Road International Film Festival, sponsored by the China Film Foundation, the Cultural Tourism Professional Committee of the China Cultural Management Association, the Propaganda Department of the Shaanxi Provincial Party Committee, and the Shaanxi Tourism Group, and the Shaanxi Tourism Group Film and Television Culture Co., Ltd., China Film Foundation Film and Urban Development Special Fund, and Shaanxi Film Industry Association. Key locations from Zhejiang, Anhui, Jiangsu, Hunan, Fujian, Shaanxi and other provinces and cities across the country were "gathered" to promote. Leaders of relevant cultural and tourism departments, heads of film and television bases, film creators, experts and scholars gathered together to " "Film and Urban Development Dialogue" is a format that gathers thoughts and wisdom and contributes to promoting the deep integration of film and cultural tourism.

Strengthen services, the common appeal of the film industry and city image

"Film is a comprehensive art that promotes the development of cities with unique charm and value records, and cities of different sizes and characteristics provide inspiration for film development. , scenes and a huge market." Shan Shuping, deputy director of the Propaganda Department of the Shaanxi Provincial Party Committee, said in his speech that we should take this event as an opportunity to continue to promote the construction of film and television filming locations based on Shaanxi's advantages of cultural diversity and scarcity; Further optimize service levels, explore the establishment of online and offline service platforms, and effectively provide various supporting services to the crews who come to Shaanxi for filming.

"Movies are born in the city and have natural urban attributes. At the beginning of the birth of movies, cinemas have provided a new experience space for the city's cultural and entertainment life." Zhang Pimin, chairman of the China Film Foundation, said that doing a good job in the film industry and The two-way empowerment of urban cultural tourism economy needs to highlight the word "service". Whether it is services when a film is being filmed in a city, or tourism reception services after a film becomes popular, it is crucial to establish localized, professional, standardized and systematic services in the city. This is not only an inevitable requirement of the film industry system, but also an inevitable demand for the improvement of a city’s cultural tourism economy and city image.

"In order to standardize the standard services at locations across the country and make it convenient for film and television workers to choose locations, we recommend the establishment of a national film and television service alliance, the formulation of alliance charter, and standardization of service standards..." On-site, Shaanxi Zhao An, President of the Provincial Film Industry Association, read out the "National Cooperation Initiative on Film and Television Locations" and suggested that through the alliance's professional services, film and television photographers can focus on shooting and creating film and television stories in any scenic spot or location across the country. .

Take multiple measures to jointly promote the construction of film and television locations

At the event site, the China Film Foundation and the Shaanxi Film Industry Association held a signing ceremony. The two parties will further deepen cooperation and jointly build a platform for Chinese and foreign film and television exchanges to promote Chinese western films and outstanding small and medium-sized films. The international exchange and dissemination of films will accelerate the interconnected and empowered development of the film, culture and tourism industry.

At the event site, the topic of "New Era, New Actions, New Movies" was released, and the first Kung Fu movie display experience laboratory was settled in Xi'an and the licensing ceremony was held. Zeng Songwei, deputy director of the Foreign Affairs Department of the International Exchange and Cooperation Department of China Film Group and director of the China Film Foundation's Special Fund for Sino-Foreign Film and Television Cooperation and Development, delivered a speech on the "China Film Foundation's Special Fund for Sino-Foreign Film and Television Cooperation and Development"; China Film Foundation's Film and Urban Development Special Fund Fund Director Hu Min gave a lecture on the "China Film Foundation Film and Urban Development Special Fund".

At the event site, the 2024 Shaanxi Province Film and Television Shooting Base Award Ceremony was specially held to better guide the development and construction of film locations. Ankang City All-Area Film and Television Shooting Base, Xi'an Xincheng District All-area Film and Television Base, Xianyang Jumeng· Yougu Digital Film and Television Shooting Base, Qingjian County Life Film and Television City Filming Base in Yulin City, and Qingmuchuan Ancient Town Film and Television Filming Base in Hanzhong City made wonderful recommendations.

In addition, representatives from Shaanxi Bailuyuan Tourism Culture Development Co., Ltd., Shaanxi Tourism Group Yan'an Cultural Tourism Industry Investment Co., Ltd., Ma'anshan Municipal Party Committee Propaganda Department, Huangshan Municipal Party Committee Propaganda Department and other units respectively paid tribute to Bailuyuan Film and Television City, Holy Land Valley·Jinyan'an, Ma'anshan Whole Area , the entire Huangshan Mountains, China East Coast Highway No. 1, etc. were promoted. These distinctive locations use the platform of the Silk Road International Film Festival to showcase their unique charm to the whole country.

Suggestions and suggestions to help the two-way win-win situation of film, television, culture and tourism

Under the current background of cultural and tourism integration, the connotation of "film and television tourism" has become increasingly rich, various emerging film-related culture and tourism products and services continue to emerge, and the economy of film and television locations is booming develop. This event has a special session of "Dialogue on Film and Urban Development". Wang Yu, Chairman of the Cultural Tourism Professional Committee of the China Cultural Management Association, He Tao, Deputy Director of the Industry Institute of the Development Research Center of the State Administration of Radio and Television, and the film "Embroidered Spring Knife" 》Producer Wang Donghui, Chairman of Beijing Tongniu Film and Television Town Gou Juntao, Chairman of Hangzhou Banqiao Film and Television City Management Co., Ltd. Lu Lu, and General Manager of Shaanxi Bailuyuan Tourism and Culture Development Co., Ltd. Li Longan were six guests who empowered each other around film and culture and tourism. The path and direction of the two-way win-win situation of film, television, culture and tourism, as well as dialogue on topics such as "traveling with movies".

"The cost of shooting from scene A to scene B, and shooting across provinces, regions and seasons is very high. If it is shot in a real location, its virtual shooting configuration can also meet the needs of creation, which will save the crew A lot of expenses." Wang Donghui suggested that live-action shooting bases should enrich the industrial chain and develop enough digital assets to provide more convenience for creators. The Army said that to build a real-life shooting base, digital technology and virtual shooting environment should also be invested in it. Film and television bases should also be good at exploring local cultural customs and artistic characteristics to provide inspiration for the filming team.

He Tao said that excellent popular film and television dramas have a strong driving force for the development of cultural tourism in a region. For example, "My Altay" triggered a tourism boom in Xinjiang this summer, and air tickets are hard to come by. This also reflects a problem. After setting fire to a city, the local area still needs to work harder to catch the market. "A drama has become popular in a city, and this concept has been deeply rooted in the hearts of the people. In turn, how cultural tourism empowers film and television is actually a very important concept for regional economic development." Gou Juntao said.

Faced with the overlapping and similar problems in many film and television base industries, Wang Yu suggested that each film and television base should be able to reversely guide creators to create according to their own characteristics. In addition, during the dialogue session, many guests emphasized the importance of technology and digital technology empowerment. Li Longan introduced that Bailuyuan Film and Television City is a film and television base that came into being because of movies. In order to highlight the tourists' experience, the film and television city specially built a studio to launch the immersive film "The Romance of Heiwa", combining technological means to provide tourists with Customize a movie.

About 200 people, including representatives from the National Film Industry Association, film and television locations, experts in the film and cultural tourism industries, teachers and students from Shaanxi film and television companies and film and television majors in universities, and representatives from the news media, participated in the event. At the scene, the novel concepts, unique perspectives and innovative measures won warm applause from the participants.