This year, everyone can watch the Olympic Games in cinemas!
Recently, China Film Distribution’s WeChat official account released China Film Distribution’s statement on the theater distribution and screening of the 2024 Paris Olympics TV program: The Paris Olympics TV program will be released and screened in theaters. China Film’s appointment screening platform will provide appointment viewing services for real-time broadcasts of exciting events from China Central Radio and Television to some theaters across the country, presenting a wonderful Olympic feast to the broad audience.
Netizens have left messages: Will the effect be better on the big screen? Is it set up for a group of fans of a certain sport or specific athletes to reserve the venue? Is it live broadcast, rebroadcast, and replay? Is it available for watching the Olympic Games and watching movies? What's the difference?
On July 17, a reporter from Xiaoxiang Morning News called the Beijing Film Distribution Branch of China Film Co., Ltd. The staff told the reporter that this matter had happened, and the public account had posted a corresponding tweet. "It mainly provides appointment viewing services for real-time broadcast of events. Currently, only some cities have it, and the specific list has not been released yet." The staff added, regarding whether it is necessary to buy tickets to watch the game, and how to manage the relationship between watching movies in theaters and watching games. , for detailed information, you can follow the follow-up public account to view the corresponding articles.
Currently, movie ticket prices in cinemas in first- and second-tier cities range from 20 to 30 to more than 100, which is closely related to the location of the theater and the movie itself. So if you go to the theater to watch a game, what price will the audience accept?
According to the Morning News, many interviewees said that considering the budget for living expenses, moderate ticket prices are acceptable, and it is best not to exceed 100 yuan.
Currently, China Film has only announced the information that it will cooperate with some theaters across the country to broadcast the Olympic Games live. A more detailed list of cities and theaters, specific screening schedules and projects will be announced later. According to the Morning Post reporter, among the local cinemas in Shanghai, Tianshan Cinema is striving for cooperation. Regarding this event, the reporter interviewed Luo Jiajie, the marketing manager of Tianshan Cinema, and asked her to introduce the current situation of the event, and also analyzed and answered the audience’s concerns and possible problems they may encounter. Issues such as business hours, theater arrangements, etc.
Luo Jiajie told reporters that the specific theaters in Shanghai that can broadcast the Olympic Games live, the ticket prices and which games are screened are decided by China Film and the Olympic Committee. Tianshan Cinema is working hard to join this event.
The time issue that everyone is more concerned about, especially some important games may be in the early morning. Generally speaking, participating theaters will adjust their operating hours according to the screening schedule. For example, during the event, the theater will not close until the early morning after the event, and the staff arrangements There may also be separate classes.
In the past, when movie fans watched movies in theaters, everyone needed to keep quiet to have a good movie-watching atmosphere. However, watching sports games had completely opposite needs. The audience needed to discuss or cheer loudly.
Luo Jiajie said that the theater must have a completely open attitude. Watching the game has the same atmosphere as watching the game. There is no need to suppress everyone's need to chat. At the same time, the theater has advantages over some outdoor screenings or restaurants. , "Not only is the screen big, but the theater itself also has sound insulation. When the door is closed, I think it will have the least impact on surrounding residents compared to outdoor screenings such as on the grass."
Taking into account the emotions of some fans watching the event It would be quite exciting, and the reporter also raised the possibility of quarrels or conflicts. Regarding such concerns, Luo Jiajie said that if the theater can broadcast the event live, there will be staff present to guide each game.
In the final analysis, this is the first time that the Olympics will be broadcast live in theaters. Even though this is a competition that attracts national attention, it is still unknown to the theaters how many people are willing to spend money to watch the games in theaters. Therefore, how to arrange the games and how Balancing Olympic events and movie screenings is also a new problem that theaters will face.
“I’m not sure about the live broadcast of the Olympic box office, because this is the first time I’m trying it, but I think it actually increases the possibility of more people entering the theater again.Luo Jiajie said, "This is a good phenomenon in our cinema, because first you have to walk in. Maybe you saw some movie promotion advertisements when you arrived at the scene, and then you thought, "I haven't walked into the cinema for a long time." , I can also watch a movie during the day. ”
Source: China Film Publishing WeChat official account, News Morning Post, Xiaoxiang Morning Post
