2024 Since the opening of the summer season in June this year, the popularity of the summer season has continued to soar until mid-July as more high-quality films with high satisfaction have been released.
On July 17, the China Film Archive and the China Film Art Research Center released a survey report on Chinese movie audience satisfaction since late June. "Catch a Baby" ranked first with a satisfaction score of 85.8, "Down to Earth" ranked second with a score of 84.8, and "There is a Shop in the Clouds", " silently kills " and " customs front " also exceeded 84 points in satisfaction.
"Summer of Movies" has a lot of good shows, and the follow-up performance of the summer season is still promising.
The high satisfaction scores for summer movies continue to rise, and high-quality works are frequently released to enhance market confidence.
A diverse and high-quality content supply ecology is an important factor in the current movie market to attract users to watch movies and maintain steady development. The 2024 summer movie The diversified films have been recognized by the audience for their high-quality creations. Since the end of June, a total of 8 films in the satisfaction survey have exceeded 82 points, including 1 film with a score of 85 and 4 with a score of 84. All of them are satisfactory. The peak value continues to rise, which effectively enhances market confidence and helps the popularity of the schedule to steadily increase.
Specifically, the comedy film " Catch a Baby ", which the "Shen Ma Group" once again teamed up with, lived up to the audience's expectations. It was highly recognized by the audience for its hard-core comedy and smooth story rhythm. The satisfaction score of 85.8 was not only the highest since the summer release The highest number of films surveyed is still the first among 32 films surveyed after the 2024 Spring Festival.
The four films with a satisfaction score of over 84 are of different types and themes. The animated film " Falling into the Mortal World " reconstructs the story of "The Cowherd and the Weaver Girl" from a new perspective, and the feature film " There is a Commissary by the Clouds " uses warm and delicate The brush strokes describe the topic of contemporary youth returning home and the emotional story of family. "Silent Kill" uses a strong suspense technique to present heavy social topics. "Customs Front", which focuses on the theme of customs, reproduces the high-blooded Hong Kong-style action scenes and stories. These films have won with the ultimate type creation, catered to the viewing preferences of different audiences, and have received high satisfaction ratings.
In addition, two romance films with different styles, " Hourglass " and " Welcome to My Side ", and a drama film " Laifu Hotel " focusing on patients and their families, both have satisfaction scores exceeding 82 points.
The films performed well in terms of viewing and dissemination, and "Catch a Baby" led the way in multiple dimensions
From the perspective of the three major indexes of satisfaction and freshness, the diversified films in the schedule have their own strengths in each dimension of satisfaction, among which The overall performance of "Catch a Baby" is outstanding, with the three major indexes and freshness being the highest scores among summer films surveyed; among the 40 films surveyed in 2024, "Catch a Baby" scored 85.7 points for viewing and 88.2 points for dissemination, ranking first Second and third, the high-quality creative level of the film and the highly popular creator complement each other.
The "new Chinese-style" animation "Falling into the World" has been highly recognized in terms of picture production level and story creation innovation. It ranks second in the viewing and dissemination of films surveyed since the end of June, and ranks third in freshness; "Silent" "Kill" is full of emotional tension and arouses heated discussions in the market, ranking third in terms of ideological and dissemination; "There is a Commissary on the Edge of the Clouds" is remarkable for its delicate romantic painting style and true portrayal of contemporary young people, and is both entertaining and fresh. Degree ranks in the top three; "Customs Front" highlights justice and responsibility on the border, and its ideological nature ranks second.
Different audiences have different preferences, and the ranking of satisfaction evaluations is differentiated.
html Since late June, the types and themes of the films surveyed have been diversified. This is reflected in the audience satisfaction evaluation, which means that the ranking of some films in different audience evaluations shows certain differences. Among these 8 films with a satisfaction score of over 82, 4 films have the same satisfaction ranking. Among them, "Catch a Baby" and "Down to Earth" ranked first and second respectively in the satisfaction evaluation of ordinary audiences and professional audiences. , "Customs Front" both ranked fifth, and "Welcome to Me" both ranked seventh.There are certain differences in the evaluations of the other four films among different audiences. Among them, the two youth-themed films "There is a Shop in the Clouds" and "Hourglass" are relatively well evaluated by ordinary audiences. "Laifu Hotel" and "Silent Kill" "" is relatively more favored by professional audiences. Among them, "Laifu Hotel" has the biggest difference in evaluation between the two, ranking 8th among ordinary audiences and 4th among professional audiences.
From the perspective of segmentation, in the evaluation of ordinary viewers, "Catch a Baby" has the highest scores in seven indicators including story love, performance of the main actors, visual effects, and music effects; among them, the performance of the main actors, visual effects For the first place in the survey of 40 films in 2024, the No-Boring Index and " Flying Life 2" tied for first place with a score of 84.9. In addition, the excellent dialogue of "There is a Commissary on the Edge of the Clouds", the profoundness of the thoughts of "Customs Front", and the communication method of "Hourglass" all scored the highest.
In the evaluation of professional audiences, "Catch a Baby" scored the highest in eight indicators including genre creation, creative novelty, and the performance of the main actors; among them, the excellent dialogue and non-boring scores ranked first among the films surveyed in 2024, and the creative novelty Ranked third. The plot plausibility, visual effects, and communication methods of "Falling to Earth", as well as the musical effects of "Silent Kill" all ranked first.
Films showing traditional culture are recognized by the audience. In addition to high quality, they still need to be empowered by many parties.
In the 2024 summer season, the animated film "Falling into the World" interprets folk tales from a new perspective while integrating diverse modern elements into traditional aesthetics. In the scene, it received a high satisfaction score of 84.8 points, ranking second only to "Chang'an 30,000 Miles" among cartoons surveyed in the 2020-2024 summer season. The
satisfaction project also conducted a survey on the Cantonese opera film "The Lady of Qiao". The film was recognized for its exploration and inheritance of traditional drama and Lingnan culture, and received a satisfaction rating of 81.9 points. What's particularly special is that it received high ratings from professional audiences, ranking second only behind "Catch a Baby"; at the same time, some of the best excerpts and lyrics in the film received high ratings from ordinary audiences, and the excellent dialogues ranked second.
These films, which show Chinese traditional culture with rich imagination, are committed to the exploration and dissemination of Chinese traditional culture. They have been highly recognized by different audiences for their high-quality creations and further enriched the ecology of summer movie content types. However, they are still at the box office. Markets have been relatively flat.
"Mrs. Qiao Guo" has better met the viewing needs of the opera audience segment. In the early stage of its release, market awareness was low due to restrictions on specific genres. For example, it could be supplemented by more targeted and refined publicity actions. The influence may spread further.
And "Down to Earth" has a significant advantage in satisfaction. The satisfaction and dissemination indicators of " Despicable Me 4" in the Radiation Survey are 1.3 points and 6.2 points respectively lower than "Down to Earth". However, the film ranks among several imported cartoons and Box office growth has been difficult due to the large-scale screenings of "Catch Me".
It can be seen that on the premise of ensuring the quality of creation, how to empower each link such as marketing and distribution to help these films "encounter" more audiences is a topic that practitioners need to further explore and solve.
With the release of different types of high-satisfaction films such as "There is a Commissary in the Clouds", "Customs Front", "Silent Kill", "Down to Earth" and "Catch a Baby", the market is hot, with films represented by "The Lady of Qiao" It has further expanded the boundaries of domestic film genres, and at the same time, highly popular foreign films including "Despicable Me 4" have enriched viewing options. The atmosphere of market viewing and discussion is enthusiastic, driving the popularity of the 2024 summer box office market to rise step by step; especially "Catch a Baby" was screened across the country before its release to activate moviegoing enthusiasm in advance, helping the single-day box office to exceed 300 million yuan after the May 1st release, 70 days later.
