Recently, the country's first AIGC generative continuous narrative science fiction short series "Sanxingdui: Future Apocalypse" was launched on Douyin, with each episode being 3 minutes long and played one episode per day. The play is based on the film of the same name approved by the Sichuan Provincial Film Bureau in 2022. It is produced by Bona Pictures (001330.sz) and co-produced by Douyin. Jimeng AI, a subsidiary of Douyin, provides chief technical support.
As of now, "Sanxingdui: Future Apocalypse" has 20.368 million views on Douyin. In an exclusive interview with a reporter from China Business News, Quji Xiaojiang, production director of Bona Pictures and head of Bona Aigms Production Center, said that one of the purposes of launching the series as quickly as possible is to let the industry see the limits of current AI technology. What are the possibilities in the future. The
aigms production center is the artificial intelligence film and television production base of Bona Pictures. Mengai is a generative artificial intelligence creation platform under Douyin, which supports the generation of images and videos through natural language and picture input. The platform provides intelligent canvas and AI editing capabilities such as first and last frames, camera movement control, and speed control.
Talking about the beginning of the cooperation between the two parties, Qu Ji Xiaojiang told reporters that Dream AI needed a video work to display technology, and Bona needed a product to provide AI technical support. In 2023, Bona decided to use AI technology to produce the series, and in 2024, it confirmed its cooperation with Jimeng AI.
Creating video content through large models is the focus of the AI track in 2024. Previously, Kuaishou's large model Keling launched a high-definition and high-quality version, as well as new features such as lens control. The length of Vincent videos generated by creators in a single time has been increased to 10 Seconds, the trailer of the AIGC Starlight short drama "Mountains and Seas' Strange Mirror: Chopping Waves" will be released to the public.
In February 2024, openai launched the Vincent video large model sora, triggering discussions about "AI subverting the traditional film and television industry." Regarding the current impact of AI on the film and television industry, Qu Ji Xiaojiang said that he recognized the view that "without AI, there would be no productivity". The film and television industry needs to be prepared. Earth-shaking changes in the times have arrived. If we do not face it, we will definitely be left behind. later.
According to Quji Xiaojiang’s observation, creators from various film and television companies have begun to use AI, but to varying degrees. Some like Bona have invested heavily in it, while others only use AI as a software tool. "How you view AI will determine how you use AI." Qu Ji Xiaojiang said.
At present, there is a common problem in the AI video industry that it is difficult to accurately simulate the physical principles of complex scenes. According to the reporter's observation, "Sanxingdui: Future Apocalypse" also has this problem, such as the character's mouth shape and pronunciation do not match, the body movements are not coordinated enough, and the character's face Stiff expression, etc. Cheng Weizhong, founder and CEO of Zhongke Shenzhi, previously told reporters that all current AI video models have problems such as models that are unclear about the relationship between people and the environment, and unclear about the logical relationship between the front and back. This problem will lead to the model being in practical application. time, it cannot reach the level of perfection envisioned by the user.
"Sanxingdui: Future Apocalypse" technical director Li Kangkang told reporters that the team still faces several major technical challenges: the problem of combining high quality and efficiency, the problem of controlling the consistency of characters, the problem of picture consistency, and the problem of dynamic controllability. . In addition, the industry currently lacks an industrial-grade, professional integrated software. All Bona video production operations are completed based on models, but the entire workflow is disassembled and the process is very long. A large amount of work in the middle requires manual promotion. , the technical support in the middle is blank.
The relevant person in charge of Jimeng AI told reporters that AI iteration is very fast, and the maturity and stability of AIGC will be improved in the future. During this cooperation, Jimeng AI improved the "video generation" function, including supporting 24fps, 30fps, 60fps frame filling and the ability to double the super-resolution, adding horizontal movement of the lens, up and down movement, and support for the direction of lens movement. and amplitude control, etc.
Bona insists on launching video products as soon as possible. Jiang Defu, CEO of Bona Pictures, told reporters that under the current state of technological development, the effect of "Sanxingdui: Future Apocalypse" can be said to be "good", but technological development will never end. There is a process of improvement. If you wait for the technology to fully mature, you will always be in a "waiting" state, because the technology is always being updated and iterated.Therefore, Bona's technical team is currently working overload to be the first in the industry to launch aigc generative short series. "You can't wait until the end of the year to launch it, because new technologies will appear by then, and your products will Falling behind again."
Regarding the changes that AI has brought to the traditional film and television industry, Quji Xiaojiang said that many projects were afraid to "move" in the past. On the one hand, the cost was very high, and on the other hand, the current film market, the audience is also very picky. , the cost of trial and error is too high, unlike in the past when there was a general industry law. But now with the help of AI, the company can "run two laps" at a lower cost first. If the audience's response is not enthusiastic enough or they are not interested in the IP, they can directly change projects and try again later.
At present, the specific team members of Bona Aigms Production Center have not been disclosed, but the AI technical architecture specifically includes Vincent Picture, Vincent Video, Tush Video, Video Enhancement, Video Editing, and the final overall frame filling, with Meng AI as the chief technical support Mainly responsible for the Tusheng video, and other professional applications. Neither
Bona nor Jimeng AI disclosed the cost scale of this project. The main cooperation model is that Jimeng AI provides tokens to Bona, which the team calls a "points system", as well as technical support such as new version internal testing. Regarding future commercial monetization methods, Qu Ji Xiaojiang said that if the series can achieve over 100 million views, it will reach the threshold of commercialization. The second season may adopt a paid model. In the future, when the AI technology is mature enough, it may also be possible to move AIGC works to the big screen.
(This article comes from China Business News)
