Nandu News reporter Cai Liyi is produced by CCTV, Tencent Video, Xinli TV, and Hongxingwu. It is adapted from Yi Shu's novel of the same name, directed by Wang Jun, written by Li Xiao and Wang Si, Liu Yifei starring in the TV series " Rose's "Story " came to an end on CCTV earlier, forming a "Rose Storm" that swept the screen, stirred up culture and tourism, and broke the circle in a fancy way. On the afternoon of July 8, a symposium on the creation of the drama was held in Beijing. A number of leaders, relevant persons in charge, experts, scholars, and literary critics, including Zhu Zhengwen, deputy director of the TV Drama Department of the State Administration of Radio and Television, attended the symposium. . Li Eryun, deputy general manager of Tencent Online Video Film and Television Content Production Department, Cao Huayi, chairman of Xinli Media, producers Zheng Zhongli and Wang Liwei of "The Story of a Rose", screenwriter Li Xiao, and lead star Liu Yifei also attended the symposium as creative representatives. At the
meeting, everyone spoke enthusiastically and conducted in-depth discussions and professional interpretations of "The Story of the Rose" from multiple perspectives such as the theme exploration, plot setting, characterization, practical significance, artistic value, and socio-economic benefits of the series. In addition, representatives also praised the "TV Series +" effect brought about by the popularity of the series, which has a strong role in promoting the cultural tourism industry and the cultural tourism economy.
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"The Story of a Rose" is an "orphan" of emotional urban dramas
Liu Yifei: The rose's thorns grow deep in her soul
On the same day, the producers and creative representatives of "The Story of a Rose" shared the behind-the-scenes stories of its creation. Li Eryun, deputy general manager of Tencent Online Video Film and Television Content Production Department, said that "The Story of a Rose" not only features the heroine's multi-stage love spanning twenty years, which is relatively rare in previous urban emotional dramas, but also the vigor and vigor of young people working hard in the workplace. The scenes of life in the play and the way women deal with love, career, family, etc. also make the audience feel and resonate with them. "The Story of a Rose" is actually an "orphan" in another sense.
Xinli Media Chairman Cao Huayi shared Xinli Media’s experience in adapting three Yi Shu works in the past seven years: "My First Half of Life", " Golden Years" and "The Story of Roses". "On the one hand, we It focuses on adapting the original story scenes to suit the times. On the other hand, it also adheres to the spiritual core of the original work, strengthens "female power" and "female friendship", explores the growth process and life propositions of women with different personalities and situations, and In this process, the spiritual outlook of contemporary women is revealed."
"The Story of a Rose" producer Zheng Zhongli revealed that the script creation and preparation for this drama took three years, and the filming lasted 171 days. It was a "top-level gathering of powerful creators and actors, going in both directions."
Screenwriter Li Xiao shared the script creation process. He established the characters first and then the story. He read a lot of books on psychology. "I hope to create different characters according to the fullness and soundness of personality development," and hopes to express his expression through this play. A very simple idea, that is, "People should be brave enough to give and receive love, live an active life, and not be afraid of being hurt. The most important thing is that you can love again after being hurt."
Liu Yifei, who plays the heroine Huang Yimei, also shared her understanding when creating this character. Liu Yifei said that she feels that the reason why a rose is a rose is because of its "thorn". "As a creator, I understand this thorn as her change and change. Her pain, her persistence and rebellion, It can even be said that she has a crazy side. In short, those indescribable things deep in her soul are all her thorns. Since this thorn grows from her own body, I think it is convincing. Powerful". Liu Yifei said frankly that she completed the shaping of Huang Yimei by getting close to the character and learning from the character, "I have always asked myself: Why does the character live this way instead of another way? I have also been studying her life, how does she hold a pen, How to embrace a lover, how to be desperate, how to be strong, I hope to let the breath and emotions of these characters flow out, because I think true feelings are the most powerful."
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The "two-way rush" between film and television creation and cultural tourism economy
Exploring the "TV Series +" effect of popular drama series
In recent years, "traveling with movies and television" has become an emerging way of tourism. From " Blossoms " let the past be peaceful The Yellow River Road has become a popular check-in point for city walks in Shanghai, the hit broadcast of "My Altay" has made tourism in the Altay area rapidly popular, and the "Who is in Beijing" in "The Story of Rose" has become a popular meme among the people. Circle, film and television works are gradually becoming an important force in promoting the integration of culture and tourism and promoting cultural tourism consumption. The integration of film and television and culture and tourism has become one of the hot spots for cross-industry empowerment in recent years.
's well-produced film and television works not only immerse the audience in wonderful stories, but also inspire people's infinite yearning for the same scenes in the TV series, forming a "TV series +" effect that breaks through the traditional single audio-visual consumption.
In this regard, Sima Hong, deputy mayor of the Beijing Municipal Government, said: ""The Story of the Rose" uses Beijing as the filming location, successfully showing the dual charm of Beijing as an ancient capital and a modern city, and also enhancing the city's cultural recognition and attraction. The linkage effect between film and television and tourism will boost the development of Beijing's tourism industry and the local economy, providing a good path for us to promote the integrated development of film and television and culture and tourism in the future."
Deputy Department of Industry Development, Ministry of Culture and Tourism. Chang Mali said: "With its real life quality and warm emotional expression, "The Story of Rose" has become a new driving force in popularizing Beijing's filming locations and stimulating cultural and tourism consumption. It embodies the mission of serving a better life, promoting economic development, and building a spiritual home. New work. "
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combines the height of conception, emotional temperature, and topic popularity.
is a multi-platform hit certified achievement and is a 2024 phenomenon.
is a film about women's growth and exploration of self-worth in different age groups and emotional relationships. Epic, "The Story of a Rose" has led the way in ratings and popularity on the site since its launch, constantly breaking records on various charts, and has been certified as a "hot hit" by multiple platforms such as Weibo's most popular drama and Douyin's most popular drama in 2024. The series has received widespread discussion and praise from audiences both within and outside the industry. Participating leaders, experts and scholars also highly recognized the entertainment, artistry and practical significance of "The Story of a Rose".
Wang Jiequn, Party Secretary and Director of the Beijing Municipal Radio and Television Bureau, affirmed that this drama is "an excellent work with high intentions, deep content, emotional warmth, and hot topics. Through solid lens language and clever cross-editing, the drama is excellent. The production quality and vivid detail illustrate the charm of a long-form narrative drama."
Xia Xiaohui, deputy convener of the Film and Television Documentary Center of China Central Radio and Television Station, said that "The Story of the Rose" achieves "the organic integration of realism spirit and romantic feelings, the organic integration of female-themed writing and the resonance of public emotions, and the great love of the country." organic integration with responding to people’s concerns.” The series is close to life, goes deep into life, and is higher than life. The character Huang Yimei leads a social value orientation: Only with an independent personality can one have a truly loving and fulfilling life.
"The Story of Rose" shows the charming group portraits of women of the era through Huang Yimei's perspective. All the female characters in the film are not trapped in labeled identity descriptions, but use their strong vitality to complete their own splendid lives. Wang Yichuan, vice chairman of the Chinese Literary Critics Association, said: "The play uses Huang Yimei's choice of life partner to simulate an experiment in contemporary people's life path choices."
Yin Hong, vice chairman of the Chinese Literary Critics Association and professor at Tsinghua University, praised the play. It is a "new women's drama". The Huang Yimei portrayed in the drama "is a rose in bud and in full bloom. When she is in full bloom, she will have a very strong inner spiritual power to promote her growth."
Experts and scholars unanimously believe that "The Story of a Rose" breaks through creative barriers, explores a new paradigm of female screen images, shows the diverse styles of women of the era, and sets a new benchmark for female-themed creation.
