Source: e Company
"Although the box office is not very high, the summer movie finally looks like a summer movie." A cinema manager in the southwest region lamented to the Securities Times·e Company reporter.
What caused emotion was the newly released movie " silently kills ". On July 6, two pieces of content related to the movie "Silent Kill" appeared in the top 10 hot searches on Weibo. Some of the scenes involving "close-ups of female victimization" caused controversy.
Lighthouse Professional Edition shows that as of 17:24 on July 6, the film's single-day box office exceeded 68 million yuan, and the cumulative box office in the four days of release exceeded 220 million yuan. According to predictions, the box office of the film is expected to exceed 1.1 billion yuan.
The summer season starts on June 1 every year. On June 22, 2023, the enthusiasm for the summer movie was successfully ignited with the help of a suspense film ": She Disappeared", and the film's final box office exceeded 3.5 billion yuan. The cumulative box office for the 2023 summer season will exceed 20.6 billion yuan, setting a record in film history.
Including "She Disappeared", a total of 5 movies including " All or Nothing ", " Conferred Gods Part 1 ", " Octagonal Cage ", " Chang'an Thirty Thousand Miles " appeared in the summer last year. Videos worth more than RMB 10,000.
But this year’s situation is obviously different. After the Spring Festival, the box office of movies this year was relatively sluggish, especially in June, which was only 2.23 billion yuan, which was only equivalent to 54% of the same period last year. As of July 6, one-third of the 2024 summer season has passed, and the cumulative box office is only about 2.8 billion yuan. The box office of " There is a Commissary in the Cloud " with the highest box office is only 400 million yuan. From February to July, for five full months this year, there was no movie with a box office of more than 1 billion yuan.
An important reason for the delay in summer movies being popular is the lack of blockbuster movies. According to the Maoyan schedule calendar, the next most anticipated movie is the comedy "Catch a Baby" starring Shen Teng and Ma Li. The film is expected to be released on July 16. However, the number of people who "want to watch" is only 205,000. Compared with the popular films in the same period last year, there is still a big gap.
In addition, due to the temporary announcement and withdrawal of the summer movie " Wild Child " that has attracted much attention a few days ago, before the release of "Catch a Baby", the important task of igniting the enthusiasm for this summer's movie viewing fell to "Silent". "Kill" on.
Information shows that "Silent Kill" is another crime suspense film directed by Ke Wenli, the director of the well-known film "Manslaughter", starring Wang Chuanjun, Zhang Junning, and Wu Zhenyu. videos are produced by Maoyan, Taopiaopiao, China Film, Wanda Film, Hengdian Film and Television, etc.
As of press time, the film has grossed more than 220 million yuan in box office in the four days since its release. On July 6, the film accounted for 30.7% of the film schedule and captured more than 52% of the box office. According to predictions, the film's box office is expected to exceed 1.1 billion yuan. Industry insiders believe that the film is expected to repeat the trend of last year's "The Vanishing" and drive the summer season to heat up.
Regarding the performance of the upcoming summer season, China Galaxy Securities recently mentioned in a research report that the performance of the summer season in June was weak in the first month. There were 41 films released in June, and the number of films fell by 26.79% and 30.51% respectively year-on-month. Considering that many key films are currently expected to be released in the summer season, it is expected that after July, as key summer films are released one after another, the box office market is expected to pick up.
Guotai Junan Securities research report stated that the summer schedule is long and accommodates many movies, making it one of the most important schedules of the year. Judging from the single-month box office trend, June is the beginning of the summer season, and July to August is the window period for official efforts. The 2023 summer movie boom was kicked off by "The Lost Girl", with multiple films taking over and the daily box office maintaining a high level. There are many films to be released in the summer of 2024, and a movie-watching boom is expected to start in mid-July.
