Recently, reporters learned from the Tianyancha app that the Beijing Xicheng District People's Court announced that it had served a copy of the complaint and a court summons in the personality rights dispute between Wu Jing and Dalian Beidao Group Co., Ltd. and Heilongjiang Beidao Cold Drink Co., Ltd. According to the announcement, Wu Jing requested the court to order the defendant to stop producing advertisements and promotional materials bearing his portrait and name, stop using, recycle, and destroy all promotional materials and advertisements bearing Wu Jing’s name and portrait, and delete infringing online links. , the defendant was ordered to publicly apologize to Wu Jing, and compensate Wu Jing for economic losses of 2 million yuan, moral comfort of 100,000 yuan, and reasonable rights protection expenses of 25,000 yuan.
According to public information, Dalian Beidao Group Co., Ltd. is the manufacturer of Beidao ice cream brand. Pictures posted by netizens show that many of the brand's ice cream packages are printed with Wu Jing's portrait and marked with the words "Wu Jing, starring in "Wolf Warrior", join hands to help promote Beidao brand". Tianyancha shows that Dalian Beidao Group Co., Ltd. was established in September 2021. The legal representative is Wang Kai, with a registered capital of 500,000 yuan. It is jointly held by Dalian Shengshi Kunlun Investment Holding Co., Ltd. and Wang Fang. Dalian Shengshi Kunlun Investment Holding Co., Ltd. was also established in September 2021. The legal representative is also Wang Kai, with a registered capital of 100,000 yuan, and is jointly held by Wang Kai and Wang Kun. Another defendant in the above case, Heilongjiang Beidao Cold Drink Co., Ltd., was established in April 2020. Its legal representative is Zhang Mingyu, with a registered capital of 100,000 yuan. It is also jointly held by Wang Kai and Wang Kun.
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