TV Forum: Three major themes - cultural tourism, technology, and training
"Magnolia Dialogue" TV Forum will be held from June 24th to 27th. As the official main event of the Shanghai TV Festival, the "Magnolia Dialogue" TV Forum continues to pay attention to new trends in the TV industry and showcase the new pattern of the TV industry. 12 themed forums invite domestic and foreign industry leaders to focus on hot topics such as high-quality creation, international communication, and technological innovation. Start discussions; 3 master classes will invite jury representatives of this year’s TV Festival to conduct industry discussions, conduct point of view collisions, pay close attention to industry changes, and promote high-quality development of the industry.
The theme of the opening forum of this year’s TV forum is “Image Leading, Culture and Tourism Integration”. In the context of the high-quality development of the TV drama industry, works of various themes are emerging one after another. This year, a number of typical cases of film and television promoting cultural tourism consumption have emerged, such as the recently popular "My Altay", the highly praised "Go Where the Wind Is", and the recent ancient puppet drama " and Fengxing " both use the content of the drama to drive the prosperity of cultural tourism in the filming locations. Building a new industry development pattern with the strategy of "film and television + cultural tourism" and exploring a new blueprint for the development of TV dramas are the current focus of the industry. This forum invites outstanding TV drama creative representatives, expert representatives, cultural tourism industry representatives and platform representatives to exchange creative experiences, jointly discuss the development direction and trends of Chinese TV dramas in the new era, and promote the innovative and integrated development of the TV drama industry. At the same time, the marketing activities of this TV Festival have also vigorously followed up on this theme and prepared a "Film and Television + Cultural Tourism" policy promotion meeting. It seems that the local government is willing to discuss cooperation and development with industry peers.
Opening forum activity poster
"Integration of ultra-high definition and all-media intelligent innovation - a new ecology of the radio and television industry under high-quality development" "Working together, reaching for the stars! Panoramic perspective animation industry ecology" "Focus on new media productivity - aigc "Usage and Governance Dialogue", the three major science and technology forums focus on the great development and great prosperity of new productive forces in the industry.
With the rapid development of high and new technologies such as 5G, artificial intelligence, big data, and ultra-high definition, the radio and television industry is facing new opportunities and challenges. At the same time, the media has recently conducted a series of explorations in the field of content production based on AI technology. The development of new technologies has also enabled the content production and dissemination of the radio and television industry to efficiently increase production efficiency and improve production processes. In China's animation industry, high-quality works continue to emerge, and the IP industry chain continues to improve. With the upgrade and transition of production technology and contemporary aesthetic values, more and more mature production companies see a bright future for the Chinese animation industry. With the entry of more mature creative teams, Chinese animation is entering a new era. The wave has become the next important cultural potential.
Therefore, the three major technology forums invite well-known experts and industry insiders at home and abroad to jointly discuss technological changes and new production methods such as ultra-high definition, new radio and television networks, and all-media smart innovation integration through keynote speeches, industry releases, and other forms. and ecological construction. Scholars from world-class universities, colleagues in the technology community, and industry media will also gather together to discuss the governance and use of AIGC. The 2023-2024 Global Artificial Intelligence Media Development Report (preemptive version), Generative Artificial Intelligence Can Credibility index system (early version), and China Business News’ “Star Wing AIGC Large Model” (beta version). Tencent Video Animation will use the animation industry ecological forum to discuss with industry colleagues the content and technology application of Chinese animation driven by new trends in industrial development, industrial development and IP development and cultivation, commercial development and other topics to further explore Chinese animation. A better future for the industry.
"Training new people" means cultivating talents. Talent is the top priority for the sustainable development of the industry. This TV Forum attaches great importance to the cultivation and support of young talents in the industry. The Magnolia TV Series Jury Chairman Master Class, Magnolia Animation Master Class, and Magnolia Documentary Master Class will bring together people in the industry Masters and senior figures provide an excellent opportunity for learning and exchange for young people in the industry.
2024 Online Film Venture Capital Youth Entrepreneurship Plan Launching Ceremony Poster
In addition, the 2024 Internet Film Venture Capital Youth Entrepreneurship Plan Launching Ceremony and Industry Forum will also be a highlight of this TV forum. As we all know, after ten years of development, the online film industry has embarked on a practical path from disorder to order, from extensive to refined, accumulated a lot of exploratory experience, produced many high-quality works, and provided audiences with diverse and rich content. Online spiritual entertainment consumption content. Currently, the online movie market is in a new stage of adjustment and innovation. On this occasion, the "2024 Online Film Venture Capital Youth Entrepreneurship Plan" provides online film creators with opportunities to discuss and communicate with film and television industry experts, investors, and creators, and specially invites relevant experts, platform representatives, and well-known creators to form a review team. Provide convenience in project production, publicity and distribution, encourage new forces, promote the implementation of high-quality projects, and cultivate the market to reach new heights.
Shanghai Micro-Short Drama Conference Poster
"Training new" refers to cultivating new content. It is worth noting that this is the first time that a micro-short drama conference has appeared in this TV forum, which may mean that the TV drama industry has begun to include the content form of micro-short dramas that has rapidly emerged in recent years into the professional vision of the industry. As an emerging and active literary and artistic form, the scale of the micro-short drama industry is growing rapidly, the creators of micro-short dramas tend to be diversified, the professional division of labor is constantly improving, and the industrial ecology is becoming increasingly mature. In the introduction of the official forum of this TV festival, the content form of micro-short dramas was not hesitated to recognize: "Micro-short dramas have the characteristics of short duration, small investment, fast creation, flexible themes and genres, etc., and meet the diverse cultural needs of the people. , and at the same time deeply integrate with culture and tourism to help economic development and cultural expansion overseas. "In order to strengthen the guidance of micro-short drama creation and the demonstration and leadership of high-quality creation, the Shanghai TV Festival upgraded to hold the Shanghai Micro-Short Drama Conference this year, through policy releases, roundtable forums, and projects. A series of activities such as exhibitions and performances, project venture capital negotiations, etc. actively explore deep cross-border integration with industries such as cultural consumption and cultural tourism, which not only reflects the Shanghai TV Festival's forward-lookingness in the industry, but also reflects its broad vision and responsibility.
Huimin Screening: A TV Festival at Your Doorstep
"The Fragrance of Magnolia" Shanghai TV Festival program screening and offline screening and tour activities for the benefit of the people will continue to create a "TV Festival at your doorstep", with more than 50 films/episode being screened. The outstanding entries for the Magnolia Award make artistic nourishment within reach and allow urban aesthetic education to infiltrate every corner. This year, the number of screening points for offline screening and guided tours for the benefit of the people has been expanded from 18 last year to 20. Citizens in 16 districts can choose cultural spaces at their doorsteps to appreciate masterpieces from home and abroad, and communicate face-to-face with film and television professionals from around the world.
It is reported that 40 domestic and overseas cartoons, overseas dramas, and documentaries that have signed up for the Magnolia Award will be launched on prime time slots on local TV channels in Shanghai, and 10 domestic and foreign cartoons, overseas dramas, and documentaries that have signed up for the Magnolia Award will be available on BesTV Online. It will be broadcast on the screening platform. Under the guidance of the State Administration of Radio and Television, Shanghai Municipal Culture and Tourism Bureau, and Shanghai Radio and Television Bureau, the Shanghai International Film and Television Festival Center will join hands with the Shanghai Mass Art Museum and the Shanghai Television Artists Association to coordinate and deploy various professional cultural venues at all levels in the city. and institutional strength, making full use of their respective unique resource advantages to carry out 5-day screenings to benefit the people during the TV Festival.
It is worth mentioning that this TV Festival’s “The Fragrance of Magnolia” offline screening event for the benefit of the people will be upgraded and expanded. Last year, China Art Palace, Shanghai Museum of Contemporary Art, Bingang Commercial Center Jinchao Lane 8, Shanghai Mass Art Museum, Shanghai Children's Library (New Library), Jiading District Library, Fengxian Museum, Songjiang Yunjian Hall Culture The 18 people-benefiting screening locations, including the Art Center, have become “Internet celebrity check-in spots” that are popular and loved by citizens.This year, the number of Huimin screening points will be expanded to 20, and the Shanghai Grand Theater, Shanghai Book City, and Shanghai Library East Library Auditorium are on the list. These venues will take "benefiting the people" and "aesthetic education" as the starting point to comprehensively broaden the boundaries of "watching TV". Citizens can enjoy domestic and foreign film and television masterpieces at their doorsteps, and aesthetic education can infiltrate a better life anytime and anywhere.
In terms of the selection of screening content for the benefit of the people, the Shanghai TV Festival has carefully designed the children's fun, trendy Chinese comics, life force, charm of competition, colorful world, Shanghai TV Festival x bbc studios cooperation units: Endless Exploration, Brilliant Planet, The Wonderful Journey has eight units, screening a total of 33 cartoons, Chinese dramas, overseas dramas, and documentaries that have applied for the Magnolia Awards.
Animation " Daredevil " poster
The screening list not only includes the Chinese cartoon "The Daring Man" and "Time Agent" Season 2, but also the Chinese drama "Jin Yong's Martial Arts World", and the Chinese documentary includes the natural theme "China's Qinling Mountains" : The Memory of a Golden Monkey", the sports theme "Hangzhou Asian Games Album - E-Sports in China", the historical and cultural theme "Always Watching the Crossing Where You Come", from the United States, the United Kingdom, Italy, France, Germany, Japan, and Finland Excellent works from countries such as China, the Netherlands, and Spain will also be screened offline.
Poster of the overseas drama "The Man Called Professor"
The overseas drama "The Man Called Professor" screened at the Shanghai Museum of Contemporary Art is quite eye-catching. The film was directed by Giuseppe Tornatore Classic movies such as "The Pianist on the Sea", "The Beautiful Legend of Sicily" and "Cinema Paradiso", "The Man Called the Professor" is Tornatore's 1986 film debut. During this TV Festival, two episodes of "The Man Called Professor" will be screened, with each episode lasting 50 minutes. This is also the first time the film has been screened in Asia. In addition, "Endless Quest", the Shanghai TV Festival 8 BBC works including "Adventure", "Digital Detective" and the final season of "Number 9" will be screened together.
Poster of the documentary "Pulse of the Earth Season 3"
Compared with TV broadcasts and Internet broadcasts, offline screening activities for the benefit of the people allow excellent works from various countries to be screened in urban cultural spaces. While enhancing the cultural value of the venue, it will also enhance the audience's relationship with the creators and professionals. On-site communication between workers broadens the social function of TV works. In order to provide citizens with a better viewing experience, the China Art Palace, Shanghai Grand Theater, Shanghai Jiushi Art Museum, Shanghai Bookstore, and Shangtu East Hall will hold 10 offline meetings, including "Jin Yong's Martial Arts World" and BBC's signature drama The creators of many popular works such as the final season of "Number 9," the documentary "Pulse of the Earth Season 3," and the American TV series "Star Trek: Picard" will participate in pre- or post-screening tours. Among them, "Pulse of the Earth Season 3" is a masterpiece that took BBC Studios five years to shoot. Chief producer Michael Gunton will attend an offline meeting at the China Art Palace to reveal to the audience the stories behind the wonders of the sea and land. Reece Shearsmith and Steve Pemberton, screenwriters and stars of the final season of BBC's dark comedy "Number 9," will also appear at the Grand Theater. Through their in-depth interpretations, the audience will understand this mind-blowing film. How the oracle was made.
The two main creators and starring actors of "Secret No. 9" will come to China to interact with the audience
TV market: service first, transaction-oriented
For more than 30 years, the TV market has always adhered to the concept of service first, transaction-oriented, and based on international Its unique, professional and forward-looking features have won a good reputation and it is one of the most distinctive, influential and mature film and television trading platforms in Asia.
The 29th Shanghai TV Festival TV Market will be held at the Shanghai Exhibition Center from June 24 to 26, 2024. As a major event in the film and television industry, this TV Festival will not only showcase the latest film and television works, but also provide a platform for exchanges and cooperation among industry insiders.
TV market data map of previous Shanghai TV Festivals
The TV market of Shanghai TV Festival mainly includes exhibitions and marketing activities.The exhibition will invite film and television production companies, broadcast platforms, shooting bases, post-production companies, Internet platforms, etc. to participate in the exhibition. Exhibitors cover the entire film and television industry chain. TV market activities mainly include project promotion, IP promotion, industry salons and one-on-one negotiations, etc. Each section is interconnected to provide full services for participating projects. According to different program types such as TV series, documentaries, animations and program formats (variety shows), completed programs or projects in production are invited to participate in a series of activities such as promotion and negotiation to build a one-stop platform for the exchange and transaction of Chinese and foreign TV programs. The TV market welcomes participating film and television companies to hold corporate promotion activities in designated venues.
This TV market brings together many overseas buyers such as pccw, viu, ppctv, polygon magic, vstv/k+, mediaplex international, media prima, coign media, pt. indosiar visual mandiri, etc. Market visitors can log in to the official website "Guest Center". Check the list of exhibitors, buyers and guests. The exhibition area has a buyer negotiation area. Film and television companies are welcome to visit the site, reserve a negotiation table, and conduct exchanges and transactions.
TV market information map of previous Shanghai TV Festivals
"Film and TV+" series of activities, "Focus on International" series of activities, IP film and television development conference, technology theme seminars...TV market activities cover policy interpretation, financial support, international exchanges and technological innovation In all aspects of the TV industry chain, cutting-edge technical discussions, innovative content discussions, and professional market activities will provide cooperation ideas for domestic and foreign TV projects and provide practical guidance for the sustainable development of the TV industry.
"Magnolia Award": " Blossoms " leads the way, whose "flowers" will fall?
Finally, the selection of the "Magnolia Award" that attracts the most attention. With the purpose of closely following the pulse of the industry, reflecting industry trends, and promoting the international development of China's television industry, the "Magnolia" Award uses fair evaluation rules and standardized processes. The design and operation take into account both artistry and marketability, highlighting the guiding role of awards in the development of TV programs. While the "Magnolia" Award has become a major benchmark for the domestic television industry, it has also created an international stage for countries around the world to showcase their colorful film and television cultures by virtue of the diversification of content, form and region of the submitted works.
Since the 29th Shanghai TV Festival started soliciting films, it is reported that nearly a thousand works have been collected, which is the highest number in the past five film solicitation cycles (last year, the number of films solicited for the Shanghai TV Festival was nearly 1,900, but the film solicitation spanned two years). Among the many nominated works, the hit drama "Flowers" "produced in Shanghai" leads "Magnolia" with 9 nominations. However, many of the nominated works are excellent works. "The Long Season", "Asking the Vast", "Asking the Heart", "The Glory of Our Fathers", etc. are all excellent works of the year that have both reputation and ratings. It is not yet known who will win. It is known and expected.
The shortlist for the best Chinese TV series in this TV Festival's "Magnolia Award"
Next, it is a week for TV series, and it is also a beautiful and "magnolia-scented" Shanghai, this annual TV series feast that comes just for fun. , I hope everyone will benefit a lot from it or gain joy.
