text | Mouyu
The sluggish variety show market has been revitalized by "Singer 2024", which returned after four years.
It has been 4 days since the premiere of " singer ", but the enthusiasm of netizens has not diminished. #The Two Most Bitter Yingzi#, #Nayingshaking promotional video#, #汉红 still won the championship Hot memes derived from the show, such as "send resume #", continue to hit the screens on Weibo, Douyin, and Douban social networking sites.
There is no doubt that "Singer" is the most popular project from 2024 to now, no matter from various dimensions such as ratings, communication volume, discussion, etc. , not only in the variety show market, but also in the Chinese music world and even the entire domestic entertainment industry. It became active because of this program.
As this national carnival continues, more and more singers, not just ordinary musicians, take the initiative to sign up to "please compete". From the beginning of netizens making fun of it, has evolved into a face battle in the Chinese music world .
But the question is, is it really necessary to rise to such a serious level? For an entertainment music variety show, "Singer" seems to have gone off the rails.
Under the live broadcast mechanism, Music Without Borders is breaking the excitement of
, which was triggered by the live broadcast competition mechanism of "Singer" throughout the entire season. The
program was launched under the banner of " live competition and real singing of " from the very beginning. The gimmick of live broadcast and singing competition of all singers immediately attracted the attention of netizens and the market, and also made "Singer" a long-established variety show. IP played a beautiful comeback battle.
There is no doubt that the live broadcast competition mechanism is very bold for a music variety show. In the past, most music variety shows would choose to live broadcast the finals of the finals to push the competition atmosphere to a climax, such as the previous seasons of "Singer" , " The Voice of China ", the talent show "Idol Producer", " Create 101", etc., but the whole live broadcast format is rare because it is too difficult.
On the one hand, the full live broadcast places very high demands on the entire project team.
During the recording process of a program, the entire project team needs all-round planning and coordination. Various problems will inevitably arise. The recording and broadcasting can be edited, but the live broadcast is really under the eyes of the audience. Once a mistake is made, it is difficult to recover. , the risk is too great.
For example, when Sun Nan withdrew from the competition in the third season final of " I am a singer ", the entire program team panicked. The competing singer temporarily withdrew from the competition midway through the live broadcast. All processes and mechanisms would have problems. It was once called It’s the show’s “dark moment.”
On the other hand, the full live broadcast poses too great a challenge to the guests, and most singers are not very receptive. The format of
live competition means that singers need to be scrutinized by live and even global audiences. Not only is the singer's opening ability very demanding, but more importantly, how can perform stably under high pressure in the face of a harsh network environment. It has also become a problem . After all, even music queens like Na Ying had various problems such as trembling hands and tight throat during their first competition.
"Singer" was personally certified by the director. Originally, many singers expressed interest after the program was restarted, but they backed down when they heard that it would be a full live broadcast competition. Even the singers who had already negotiated stopped coming, so they had to find someone to temporarily save the show. , causing the audience to be dissatisfied with this season's starting lineup.
In fact, the problem that everyone is worried about has indeed happened. The first live broadcast of "Singer" had the problem of Chinese singers singing poorly, especially when compared with the two foreign singers, it was more obvious. 's admiration for the physical functions of foreign singers and their hatred of Chinese singers caused an online carnival . The public joked about "Na Ying vs. foreigners" and discussed "Who can win in the Chinese music world?" "Battle" was originally meant to be fun, but the nature completely changed after the singer left the show.
Han Hong, Luo Qi , Li Jiawei and other singers "requested a fight" on social platforms, raising the confrontation to the level of nationality, and the topic instantly became serious. These singers who signed up really have two skills, some Rappers and actors who have nothing to do with talented singers also signed up, more like riding on the popularity of "Chinese music scene vs. European and American music scene".
"Singer" was originally a variety show focusing on music, but the saying "music has no borders" seems to be being broken.
The value is high, "Singer" was put on the fire
This is not to say that the form of live competition is not good. In fact, 's fresh and challenging mechanism brings more possibilities to the music variety .
's full live broadcast and all-on-mic competition format has, on the one hand, given the old IP more new vitality. The initial announcement of the restart of "Singer" was actually not optimistic, and Mango was also criticized as "only good at cooking", and the live broadcast Kaimai brings an effective way of hyping up topics to the show.
On the other hand, in the current market environment where variety shows pursue "authenticity", live broadcasts have indeed torn off the "fig leaf" of the music industry and singers. Watching domestic entertainment jokes can sympathize with the audience to a certain extent. This This is also the main reason why the first live broadcast swept the screens of all major social platforms. From a market perspective, the full live broadcast provides the current optimal solution for the return of "Singer" , but from the nature of music exchange, it does lead to the program going astray.
While the "Singer" hot memes flooded the screen, the topic # is the only criterion for whether a good singer is a good singer in "Singer" # became a hot search topic.
An interesting phenomenon is that after the first live broadcast of "Singer", all the hot memes came from "the singing skills of Chinese singers were criticized by overseas musicians", and the singer's opening ability became the focus of the outside world. Singing skills have become the main criterion for judging singers.
However, "Singer" is a music program. In addition to whether the singer can sing, the artistry, creativity, and aesthetic value of music are also topics worthy of discussion and attention. The live broadcast weakens these aspects to a certain extent and becomes " Only the singing ability is judged", the audience was picky about the pitch and singing, but ignored the music itself.
When the live broadcast competition mechanism of "Singer" was first exposed, music guru V Erdi discussed the advantages and disadvantages of live broadcast. At that time, he predicted that the appreciation, musicality and aesthetics of songs would be affected by live broadcast. , according to Judging from the current situation, this is indeed the case.
And even if singing skills are really used as the criterion, the first issue of "Singer" only provided the audience with seven samples. Except for Na Ying, who can be regarded as one of the most skilled divas in the Chinese music scene, several other Chinese singers He is not known for his singing skills.
In fact, the program team invited Rainie Yang , Wang Sulong , Second Hand Rose, and Hai Lai Amu not to really let them compete in singing skills, but more importantly to radiate the audience through different music types and cover a wider range. audience, bringing more fresh blood to the program.
It is very normal for there to be comparisons between samples, but the fermentation of public opinion is unexpected . Because several singers performed poorly in a program, they were labeled as "the Chinese music scene is about to end" and were promoted to the "European and American music scene" vs Chinese music scene", and then evolved into a game between nationalities, and the value rose to an excessive level.
This has also led to the fact that "Singer" is currently being held up a bit too high. Many singers have taken the initiative to sign up to "defend the glory of the Chinese music scene." However, this is not actually the original intention of Mango Channel to restart "Singer".
Music competition is not the main purpose, music exchange is
" Winning is just a part of the singer's journey. Welcome is the destination of music. "
This is the official blog of "Singer" after many singers asked for competition and public opinion fermented. According to a statement in the release, music competition is not the main purpose, music exchange is.
Looking at the subsequent schedule of "Singer", music exchanges are indeed throughout.
html On May 14, "Singer" announced the first round of singers: Hanggai Band and Huang Xuan. The two newly added singers have very distinctive characteristics.Hanggai Band is a very outstanding national rock band on the international stage. It combines Mongolian music with heavy metal rock music and truly shows the music with Chinese national characteristics.
Huang Xuan is the lead singer of the rock band yellow and won the Best Single Producer Award at the 30th Golden Melody Awards. His music is more jazz and R&B, and his stage performances also have his own unique style and charm.
For ordinary audiences, Hanggai Band and Huang Xuan are relatively fresh blood, both of which are famous for their unique music styles rather than their singing abilities.
The second round of voting for "Singer" is currently underway. The list is mainly composed of idol singers. Although their strength is unknown and they may not be able to withstand the test of live broadcast, their music style is also the best in the current Chinese music scene. An important part is that there is a certain circle of users.
It is not difficult to find that "Singer" pays more attention to the collision between different music styles than its singing ability.
The development of Chinese pop music itself is slightly later than that of Europe and the United States. Coupled with the advantages of foreign singers in physical functions and vocal methods, they are better than Chinese singers in singing pop music. There is actually no need to compete head-on with their singing skills. There is no need to rise to a very serious level.
What the music variety show lacks is not Chinese singers who can sing. Guests such as Han Hong, Huang Qishan, and Tan Weiwei in the previous seasons are all capable singers. Domestic music variety shows and even the Chinese music scene have developed so far, what they lack is high-quality and fresh singers. Music , and this is the original intention of restarting "Singer". The full live broadcast of
is just a form of music competition. It is a powerful medicine for "Singer" to revitalize the music variety. The program will eventually return to the learning and exchange of high-quality music.
What is unexpected is that the audience still focuses on the singer's performance.
