Text | Niu Jiaojian
"Gusu Lan's Lan Wangji leave" "Yunmeng Jiang's Wei Wuxian leave"...More than a week ago, Xiao Zhan and Wang Yibo used the same name in Nanjing in "Chen Qing Ling" In the offline concert, as the role of "Wei Wuxian" and "Lan Wangji", formally "say goodbye" to the audience. So far, everything about "Chen Qing Ling" has become the best memory of this summer.
Some people say that "Chen Qingling" is one of the few high-scoring fairy tales after "The Legend of Sword and Fairy"; others say that its subsequent developments have created a new C-end economic gameplay for TV series; Rough statistics on its net profit amount, only the finale member on-demand received 156 million yuan, which has not been included in the two concerts, OST album release and other "big head" income.
"Chen Qing Ling" seems to have become a "stroke" in the TV drama industry. But this does not mean that it is a good IP with "completely proper" operations. At least, judging from the current online big "Chen Qing Ling Zhi Sheng Soul" of the same name, it belongs to the second stage of "Chen Qing Ling" and it is not necessarily easy to go.
broke the box office of 7.8 million in 4 days, or missed the "head"
In fact, as early as the "Chen Qing Ling" TV series, the outside world had rumored that the series will be followed by two other online movies, respectively with Aiqi Art and Tencent cooperation.
Now, "The Soul of Chen Qingling", which is currently in theaters, is the first big movie of the same name produced by Fang Xinpai Media and iQiyi. The drama version of "Ghost General Wenning" is played by Yu Bin, "Lan Si Chai" actor Zheng Fanxing, and Wang Yifei (Princess Suihe in "Xiangmi"), and Gao Han lead the starring, telling the story of Wen Ning, Lan Si chasing uncle and nephew, Wei Wuxian and Lan Wangji's farewell , The story of a "night hunt" adventure.
Currently, the film has been online for 4 days on iQiyi. According to data from the professional version of Maoyan, its current number of movie viewers is 725,000, and the cumulative box office is 7.888 million, ranking first among online movies in the same period. Compared with the current online movie market, this result is naturally not too bad. But in terms of the head network, and even the entire "Chen Qing Ling IP", it is not too good.
For example, one of the top online movies last year, "Soul Ferry Huangquan", is also an extra-fan movie derived from a network drama. The "prototype" web drama version of "Soul Ferry" is the 2014 online drama market. The head is the best, but compared with the "Chen Qing Ling IP" with such a gold-absorbing ability, the volume of sound and the ability to realize it are somewhat different.
was the same year, but its extra-fan movies have repeatedly set new records in the Internet market-first, the box office reached 10 million in 56 hours, and then the 120-day online speed exceeded 40 million, becoming the first last year's account to break 10 million. Netda's final box office fell at 45.478 million, breaking a new record in the online market and increasing the number of moviegoers in the online market.
Going back to the issue of "Chen Qing Ling: The Soul", although the film currently ranks first in the box office of a group of online movies, it has a box office of 7.8 million in 4 days, which is far from "Soul Ferry·Huangquan". There is still a certain distance between the head nets. Investigate the reason, the biggest problem lies in the "quality" of the film. The style of
is "weird" and the plot overlaps. The "ghost film" code-named "Chen Qingling"
"Where are Xiao Zhan and Wang Yibo?", "Is this watching a "ghost film"? "
is currently opening "Chen Qing Ling: The Soul of Life", and the most frequent comments on the barrage are basically these two. It is true that some viewers already have a certain understanding of it before deciding to watch this webcam: know this It's an extra story with "Wenning" as the main line, knowing that "Forget Envy CP" is not appearing... But even with such a huge psychological construction, it still fails to conceal its "disappointment" essence.
The whole story, whether in terms of painting style or plot, is like a "ghost film". The original IP display is basically only the name of the person in the prototype, and the repeated appearances of "Wei Gongzi" and " "Lan Family Rules", the rest is basically irrelevant to "Chen Qing Ling", it is a newly developed "little story". Even if
is newly developed, it has not achieved certain quality assurance. Take the lead to dissuade the first wave of audiences , Is the "weird" style in the play. Many netizens said online that it is like a "ghost film" and "cowardly and cautious." The second is the plot trend of the whole show, which is basically in accordance with the drama version "Chen Qing Ling" "Xue Yang + Xiao Xingchen" in the story of the two characters branch line is constantly repeated.
(the high-energy picture in "The Living Soul of Chen Qingling") The Xiao Yi in the
story is the core character of the whole play and the biggest villain in the play. Because of her humble birth and falling in love with her own eldest lady, she was eager to get ahead, but went astray at a moment's notice and embarked on the road of stealing witchcraft to make Yin Tie. Later, because of the incident, he destroyed the whole family of the Xiao family, killed his beloved by mistake, and made Miss Xiao’s fiance into a puppet.
Wen Ning and Lan Si who came to investigate this matter were found out, "Xiao Yi" lied that he was the second son of the Xiao family, and passed the crime to Zhou Zishu to hide from others, with the aim of catching up to Wenning and Lan Si. The beloved "Xiao Qing" was resurrected before.
In a word, this is actually a "fake ghost story" trapped by love. The villain in the story is trapped by love and killed by love and went on an evil road. As far as a single story is concerned, it seems that there is no big problem. But when it comes to the drama version of "Chen Qing Ling", the problems are revealed one by one: Xiao Yi blames the "puppet" Zhou Zishu for the killing of the door, and Xiao Yi can't resurrect his beloved Miss Xiao until his death, so they all corresponded one by one. The story of Xue Yang and Xiao Xingchen, no wonder netizens call it the "Wenning version" of the story of Xue Yang and Xiao Xingchen.
"Forget it without Xiao Zhan and Wang Yibo, can you be more careful about the story," said a Douban netizen. The so-called IP, the greater the responsibility, it is probably a derivative of this type of drama/net. New gameplay of
derivative works: the fancy "cut leek" under the blessing of the explosion?
Actually, there are never a few derivative works like "Chen Qing Ling Zhi Sheng Soul" in the market. Winners, like "Soul Ferry Huangquan", have achieved both box office and word-of-mouth results; losers have a lot of "knowledge from the past", such as "Old Nine Gates"'s "Fan Wai Quartet", "General" Three extra dramas of "On", and "Exclusive Memory", "Sand Sea" and so on. These "derivatives" of
basically have a common feature, that is, the prototype of the drama is a hit on the market in the past, or it has achieved a certain degree of popularity or word-of-mouth results, and will have the confidence and the ability to do extraneous derivatives. "Chen Qing Ling" is certainly one of the more special IPs in this batch. Before the show took shape, its original novels, animations, comics, and radio dramas all occupied a place in the market. It is rare to remove the emotional lines in the show. The "good story" still established. Based on the good foundation of the original work, the producer Fang Xinpai Media also created a lot of market precedents in the series of subsequent IP derivative developments of the play, and harvested a large number of fan economies. However, the ensuing market skepticism has also made the giant IP "Chen Qingling" continue to be questioned.
was the first to speak out from fans, "Some members have to spend money to chase the love finale", to the concert in Thailand without simultaneous live broadcast, to the concert in Nanjing, "mainly promote their own artists", and the first test of the water "Chen Qing Ling"'s fancy "cutting fans and leeks" behavior is called sincerity, but it also reveals the merchant's key elements of making profits.
Of course, it is understandable that businessmen value interests. The premise is to continuously output high-quality content to consolidate the continuity of IP. But as far as the current situation is concerned, the quality of "The Soul of Chen Qingling", which is in the second stage of IP development, does not maintain the production level of the drama version. In addition, the follow-up of Xiao Zhan and Wang Yibo "cannot appear". Only a good IP will gradually become mediocre.
At present, the mobile game of the same name of "Chen Qing Ling" has also entered a large-scale "preheating" stage. It is conceivable that when this giant IP is presented in a female-oriented mobile game, what kind of "blood" the market will set off Rainy wind". Whether it's popularity or popularity in the market, it's just a fleeting thing, and the only thing that can stay new is the content.
